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Edge Playlist
- Thread starter critic319
- Start date
What is your perceieved issue with their playlist?
I haven't listened lately, but do you think they play too much older alternative and not enough new/recurrent material? As much as you might expect from a so-called alternative stations?
If os, then yeah, it's demographics. It's extremely hard to sell 12-18's, or 18-24's. There's not near as many advertisers going after that audience as there is for the 25+ demo. So by playing older material (which was my perception last time I spent any appreciable time listening) they draw an older audience that's wasier to sell.
And until they get some competition, they have no one to "keep them honest" and make them really be an alternative station...
I haven't listened lately, but do you think they play too much older alternative and not enough new/recurrent material? As much as you might expect from a so-called alternative stations?
If os, then yeah, it's demographics. It's extremely hard to sell 12-18's, or 18-24's. There's not near as many advertisers going after that audience as there is for the 25+ demo. So by playing older material (which was my perception last time I spent any appreciable time listening) they draw an older audience that's wasier to sell.
And until they get some competition, they have no one to "keep them honest" and make them really be an alternative station...
I made this point on the SA/ATX board...
KDGE in Dallas isn't that Alt either anymore. Unless you count leaning to the Adult Alt crowd of 25-54. About 81% of their playlist consists of Golds from the 90s and 19% currents. Nothing is broken in on the station anymore. Chalk it up to Clear Channel's centralized programming policy and music accounting.
Cumulus follows the same type of guidelines and it was one of the factors that led to the death of 99X(WNNX) in Atlanta, GA. The other is Q100 needed a bigger stick.
If you really want to know why the alt format is on the decline, you have your answer here.
The Alternative format was never meant to be governed by a bunch of auditorium music tests, weekly call out, and perceptuals to tell you what to play and what to think. It was never meant to be CHR, Classic Rock, Spanish, AC, or Country. Yet that's what CC, Cumulus, and every other Corporate machine attempted to do to it and did.
KDGE in Dallas isn't that Alt either anymore. Unless you count leaning to the Adult Alt crowd of 25-54. About 81% of their playlist consists of Golds from the 90s and 19% currents. Nothing is broken in on the station anymore. Chalk it up to Clear Channel's centralized programming policy and music accounting.
Cumulus follows the same type of guidelines and it was one of the factors that led to the death of 99X(WNNX) in Atlanta, GA. The other is Q100 needed a bigger stick.
If you really want to know why the alt format is on the decline, you have your answer here.
The Alternative format was never meant to be governed by a bunch of auditorium music tests, weekly call out, and perceptuals to tell you what to play and what to think. It was never meant to be CHR, Classic Rock, Spanish, AC, or Country. Yet that's what CC, Cumulus, and every other Corporate machine attempted to do to it and did.
I live in Florida (used to live in Arlington-12 yrs) and listen to 107.3 Planet Radio (Lex & Terry in the morning). In all other dayparts, they play a lot of the older stuff too, but being a 44-yo, i like it. Nirvana, Pearl Jam, Soundgarden, etc... but they still play a lot of new stuff. Don't know exactly which dems they market to.. but it seems like they would attract both young and old.
Jay C said:this is exactly what happened to the Buzz in Houston. blame it on the new market PD Vince Richards. He thinks everybody still wants to hear Bush and Nirvana 5 times a day with a mix of new harder, no talent bands. :
My point exactly.
The only true alt station is Boston's WFNX.
Breaking News: Lex and Terry still SUCK!!!
Nothing wrong with the 90's alt ( I listen to it all them time of Sirius 24-Lithium), but If you going to call yourself an alternative station, you have to play new up and coming music. One thing id like to see KDGE go to is more of a 101x-style format, at least they have variety in all day parts...
Slambang said:
Nirvana, STP, etc are bands of yester year. Dropkick Murphys, Arcade Fire, Editors, and alike are the bands that are selling out venues these days. The Dropkicks are in town next week at HOB, you can hardly get a ticket to that show, but yet no airplay in Dallas. That's the mediocrity of this market. I'm not knocking grundge, but every generation deserves their play. That's the way alternative has always been. You never bow down to your critics or listen to the advertisers. You're different from everyone else and you're doing what you want. That's the way KDGE and 99X used to be. The later is gone and the I see the other dying a slow painful death with safe radio in place.
So it's hard to get a ticket to the 1600 seat house of blues? Makes you wonder why they're not playing the 5000 seat Nokia theatre in grand prairie...texasskywatcher said:
But okay, 1600 seats, WOW...Anybody want to guess what quarter hour cume is at your run of the mill, average station in this market?
Hint- it's a lot more than 1600...
little1 said:
CUME for the advertisers and consultants, while the average alt radio fan and listener is left out on the street kicking up whatever is on the concrete. You can attempt to start the flame with me, but at last check there was a Burn Ban in effect Little 1.
BTW, everytime I look at most of the billboards and venues, they have one thing in common.....Clear Channel Communications
Peace...I'm out
HOB is a Livenation company, and Livenation isn't owned by Clear Channel, but hey, why let a little thing like facts get in the way of your rant?
And the point, which you seemed to have missed, is that even though there's 1600 people willing to buy a ticket for the Dropkick Murphy's, there's thousands and thousands more who can't be bothered.
Maybe the reason they're not getting airplay is because they're just not that popular.
It's a chicken and egg argument, (how will they get popular without airplay, but they need airplay to get popular), that will never be won...
And the point, which you seemed to have missed, is that even though there's 1600 people willing to buy a ticket for the Dropkick Murphy's, there's thousands and thousands more who can't be bothered.
Maybe the reason they're not getting airplay is because they're just not that popular.
It's a chicken and egg argument, (how will they get popular without airplay, but they need airplay to get popular), that will never be won...
D
drlondon
Guest
I stopped listening to The Edge 5 years ago.
I was driving home one evening and realized just how stale their brand of "Alternative" had become IMO. As others here have indicated, you just can't be corporate AND be Alternative at the same time. Just doesn't work. It's a shame. I used to love The Edge.
I was driving home one evening and realized just how stale their brand of "Alternative" had become IMO. As others here have indicated, you just can't be corporate AND be Alternative at the same time. Just doesn't work. It's a shame. I used to love The Edge.
Initially, I had questions about the format because of the bleed over between KEGL and KDGE. Now, I can't find a logical reason for the existence of the current format on KDGE. As others have stated, I fail to understand why current artistst aren't a part of the playlist if CC intends to maintain KDGE as a current rock outlet. Just one humbe opinion.
C319
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C319
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What makes you think that they have any interest in being seen as a "current rock" outlet? The problem with "currents", new music, call it what you will, is that the majority of that music is listened to by young people. As in 12-18's or 18-24's. 2 demos not in great demand by the vast majority of advertisers. Sure there's some, after all Proactiv has to shill acne medicene somewhere, but by playing more 'older' alternative, they keep more of that 25-34 audience around...critic319 said:
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