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Editorial era continues at WSB-TV

jal41

jal41

Bill Hoffman, WSB-TV's new Vice President and General Manager, gave his first on-air editorial tonight. The topic was education and test scores, usually a safe topic to give an editorial about (espcially when it is your first).

I thought (and many other people thought) that when Greg Stone retired, that the editorials would come to an end. I suspect Cox has a policy requiring VP/GM's to give on-air editorials at all of their stations.

No other TV station in Atlanta (and 95% of TV stations in America) give on-air editorials anymore. Usually those that do are those "traditionalists" like WSB-TV and (from what I heard) WTOC in Savannah.
 
These 'editorials' are time-eaters and cost-saving ploys. For every three minutes that the GM drones on, thats two fewer packages that have to be written, shot and edited. If you don't believe me, you should have tivoed SB's Sunday night's 6 o'clock cast. There was a 3+ minute package about a basketball player who had been assaulted during a game by another basketball player. Great story, except it was all happening in Nebraska. As the line producers joyously exclaim in the small markets: "Thank God for all the spots tonight!"
 
WTVM in Columbus does editorials by the GM. I think it's a good idea... newspapers do editorials, so why not TV stations?
 
Because newspapers deliver 20x the news that you get in a newscast. They can specialize on everything. For instance, the editorial page writers are paid to do nothing but fill those two pages. The TV GM has 20 balls in the air at all times and getting to the essence of something as mundane as sewer politics isnt on that list. Most of these guys have no more fresh a take than you or I.

Besides, television newscasts shouldn't 'mail in' any portion of the scant 21 minute newshole that they are allotted. If the GM wants to deliver an editorial, it ought to come out of sales or promotions air-time. Its just lazy tv.
 
What about Jimmy Kimmell? Every other top 10 market carries his show. I thought when Pastor Stone left Ch 2 might join the rest of the world.
 
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