The Spanish-language morning show wars are
heating up in Austin. So far KHHL is winning
the ratings race with El Chulo while KINV's overall
ratings come dangerously close to the sloppy
KXXS. It appears as though KINV are finally attempting
to re-establish their market share by answering KHHL's
aggresive outdoor advertising. Several weeks ago KINV
strategically positioned an outdoor billboard on South-
bound I-35, just opposite that of El Chulo's with the text
lure of winning $2,000 a week on the Raúl Bryndis show.
Plus, Raúl and company are now broadcasing from 5AM - 12PM!
This certainly has got to be a temporary fix. No?
I can't help be left with the impression that i'll be
listening to a kid's morning show when i see that Raúl
Bryndis outdoor ad. I like how El Chulo ads incorporate
an Austin landmark as part of it's backdrop. Very nice
design.
But, El Chulo took a blow two weeks ago when a member
of their morning show team, Brenda, unexpectedly left the show.
Or, is she simply on vacation? El Chulo made it seem as though
she left. Also, what's going on with BMP's web design team?
They had content problems with their Digital site and now
it seems that it's infiltrated El Chulo site:
http://www.elchuloylabola.com/index.html
The irony is that when you click on "noticias" then "mas" it
forwards to the univision site!
Oh, why isn't Ruben Vela on during drive time?
Here's a marketing idea: El Chulo in the mornings and Ruben Vela in
the afternoons.
In the end, when the dust settles and all the ads come down
who will remain on top? If KINV's ratings don't improve will
we see Eddie "Piolín" Sotelo replacing Raúl and can KHHL sustain
it's market lead? For me at least, this is one of the most
interesting battles to watch in Austin.
heating up in Austin. So far KHHL is winning
the ratings race with El Chulo while KINV's overall
ratings come dangerously close to the sloppy
KXXS. It appears as though KINV are finally attempting
to re-establish their market share by answering KHHL's
aggresive outdoor advertising. Several weeks ago KINV
strategically positioned an outdoor billboard on South-
bound I-35, just opposite that of El Chulo's with the text
lure of winning $2,000 a week on the Raúl Bryndis show.
Plus, Raúl and company are now broadcasing from 5AM - 12PM!
This certainly has got to be a temporary fix. No?
I can't help be left with the impression that i'll be
listening to a kid's morning show when i see that Raúl
Bryndis outdoor ad. I like how El Chulo ads incorporate
an Austin landmark as part of it's backdrop. Very nice
design.
But, El Chulo took a blow two weeks ago when a member
of their morning show team, Brenda, unexpectedly left the show.
Or, is she simply on vacation? El Chulo made it seem as though
she left. Also, what's going on with BMP's web design team?
They had content problems with their Digital site and now
it seems that it's infiltrated El Chulo site:
http://www.elchuloylabola.com/index.html
The irony is that when you click on "noticias" then "mas" it
forwards to the univision site!
Oh, why isn't Ruben Vela on during drive time?
Here's a marketing idea: El Chulo in the mornings and Ruben Vela in
the afternoons.
In the end, when the dust settles and all the ads come down
who will remain on top? If KINV's ratings don't improve will
we see Eddie "Piolín" Sotelo replacing Raúl and can KHHL sustain
it's market lead? For me at least, this is one of the most
interesting battles to watch in Austin.