With the new signal, I'm sure it reaches WPB decently on a car radio. How far can the signal go? (I'm out of the market, hence the question)
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106.7 gives good at home and at work coverage of the populated areas of Dade and Broward. Car radio reception will extend into southern Palm Beach County and the northern tip of Monroe County.
I mistakenly thought 106.7 was on the shared Gannet tower... it is in fact a few km to the north on the candelabra. Nonetheless, it's located right in the geographic center of the Miami radio metro.
There is a reason why the radio-locator maps have a legend that says, "For amusement purposes only". They are approximations, based on some but not all of the factors involved with coverage.
In any case, the red, inner ring is not "city grade" but is, approximately, 60 dbu. Now 95% of the in home and at work listening happens inside the 65 dbu contour, so the useful coverage for two-thirds of all listening is about 20% less than that inner red contour. And these statements are based on extensive analysis of ratings data from about 15 Top 100 markets of all sizes over a multi-year period.
As I said, car reception will be better, extending a bit beyond the red radio-locator contour. But in-car listening is only about 1/3 of all listening time, so we have to look at the fact that "hearing" a station is not the same as "listening to" a station.
As I have wrote before, from my past vacations in South Florida, I have gotten DJ 106.7 and most Miami signals (WXDJ an exception), where they make it well to around Boynton Beach and fade the farther north. The stations very, very faintly reached WPB on the HD car radio with 85% static.
I actually liked DJ 106.7. I didn't listen to Laz, but I did pop in during the day when I got in my car. The music, over time, got more and more "English" and less and less "Spanish." I rarely heard the jocks, but when I did, they spoke more English. But the commercials were always in Spanish. The station really couldn't decide what it wanted to be. I really think with a little promotion and flipping to all English speaking, they could have made a nice run against Power and Y.
Yes, 106.7 shares a small antenna with 99.9 ('KIS can not move because their city grade contour would fall short of the Delray border). 105.9 has a four-bay above the candalabra, and channel forty-five might still be up there, too. I believe channel fifty-one jumped ship when they went digital.
Correct me if I am wrong DE, but it is my personal oppinion that any FM station catering to a largely hispanic audience in this market needs only to cover Miami-Dade county well, and 92.3, 95.7, and 98.3 are perfectly competitive against any full market signal. Now that I am back in Dade, I can have my fix of Cuban coffee whenever, to quote another Gleason, "How Sweet it Is".
Correct me if I am wrong DE, but it is my personal oppinion that any FM station catering to a largely hispanic audience in this market needs only to cover Miami-Dade county well, and 92.3, 95.7, and 98.3 are perfectly competitive against any full market signal. Now that I am back in Dade, I can have my fix of Cuban coffee whenever, to quote another Gleason, "How Sweet it Is".
Right and wrong. For more traditional formats... think WCMQ or perhaps even WAMR... the bulk of the listening is in the HDHAs of Miami-Dade. But for the younger / newer generation formats like WMGE and WRTO and Zol, there is significant population and listening in Broward. There is definitely enough Hispanic population there to make a difference in station rank.
There are now just under 500,000 Hispanics in Broward per the ACS. Miami-Dade has 1,600,000. So just a bit less than a quarter of the total Hispanic population is now in Broward. And the Broward Hispanic population is younger, making it even more important for 18-49 and 25-54 buys.
Why do you love Google Translate?
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I believe 106.7 is still on the Candelabra tower on Pembroke Road. Radio-Locator says it's still there anyway.
Oh, my old signature message! It enhances my communications with friends of whom English is a second language. Although the structure of their language is very different and the translations are never perfect, it does allow me to express some thoughts which are clear enough for them to understand and visa versa and it puts smiles on each others faces that we are using technology to play with the different languages. A funny thing happened, one friend in my Chinese group had made very few comments to me in English, and when I visited them, walked over to her and started rambling on in English only to find that she did not understand a single word I was saying. I thought that was sooo funny.
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