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Eliminating The 'O' Word From 'The Treasure Chest'

J

John1

Ever since the WPGR & WSS-Jay days Tommy McCarthy has referred on the air to his 'personal collection' of favorite songs as "my treasure chest of oldies" several times an hour - and has done so on WOGL filling in on 'Street Corner Sunday' long after the "Oldies 98.1" identification went away. Last night he filled in for Harvey Holiday and referred to his collection as songs from "my treasure chest". Since he's not on the air regularly I wonder if he did this on his own or was told to do it? It sounded strange after all these years, like an unfinished sentence.

Would WOGL still use the 'oldies' word IF it was built into a recorded commercial, such as for a concert promoted as an 'oldies' show? I remember back in the '70's when WRCP followed the industry trend to eliminate the outdated "country & western" name for contemporary country music - but was stuck with spots for the "Country-Western Inn", a little roadhouse on Bristol Road in Warrington.
 
i personally think it's silly to ban the use of the word "oldies" after using it for so long. why? when WOGL signed on in 1987, they played songs that were 20 to 30 years old (1950's and 1960s) and called it oldies. Now in 2008, WOGL is still playing songs that are 20 to 30 years old (this time 1960s, 1970s, and 1980s). So if 20 to 30 year old songs were "oldies" back then, why aren't we allowed to call 20 to 30 year old songs "oldies" now?
 
It's simple - today's advertising climate shies away from the "o" word - it suggests an older audience...
 
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