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Ellen should be an afternoon only show

S

ssetta

It has been my assumption that the Ellen DeGeneres show has become one of the top-rated daytime syndicated talk shows. It seems like in most markets, the show airs in the afternoon, but there's a select few stations that still have it on in the morning. Here in Boston, it airs on WCVB at 9 am, which I have to say is pretty early for a show like Ellen DeGeneres. I know of other cities where it's on at 10 (WNEP Scranton/Wilkes-Barre) and 11 (WPXI Pittsburgh), but 9 am? Come on! The show needs to be on in the afternoon, so parents can watch it when they get home from work, and even so kids can watch it when they get home from school.

I do know that with the Oprah-calypse happening, once she leaves the airwaves, Ellen WILL be moving to the 4 pm timeslot on WCVB, where Oprah is now. And I understood that Oprah is officially an afternoon show, and must air between 3 pm and 6 pm. I think Ellen should have the same rule, and maybe eventually will. Are there any other cities where Ellen is still on in the morning?
 
Ellen's on in the afternoon on both WNBC and KNBC; don't
forget, they both have the fourth hour of the "Today" show
from 10-11 AM local time. In my area she's on in the afternoon
on both WNCN Raleigh (3 PM) and WFMY Greensboro (4 PM,
and she's hung in against Oprah on WXII).

Last fall, WBTW, the CBS affiliate in Florence/Myrtle Beach,
flipflopped Ellen and "Let's Make A Deal"; "Deal" is now on at 10
AM; Ellen at 3 PM. Have any of your CBS affiliates done that?

I think the trend for her is moving to the afternoon.

Off-topic a bit, but related in a way: Oprah and Dr. Phil have a
non-compete clause. How many stations do you think will move
Dr. Phil to 4 come September?
 
bpatrick said:
Off-topic a bit, but related in a way: Oprah and Dr. Phil have a
non-compete clause. How many stations do you think will move
Dr. Phil to 4 come September?
Click to expand...

I don't know if many will. KCBS has Dr. Phil at 4pm (Oprah airs at 3pm on KABC) and it isn't exactly a ratings blockbuster there. Judge Judy seems to be the better news lead-in for stations that have the option.
 
WVIT-TV (NBC) channel 30 of New Britain/Hartford airs Ellen at 4 pm, opposite Oprah on WFSB-TV (CBS) channel 3 of Hartford. Being that they're an NBC O & O station, WVIT also carries The Nate Burkus Show at 3 PM. That's where Ellen was until last season.
 
Ellen is on WKYC/3 (NBC affiliate) at 4 PM weekdays, against Oprah on WEWS/5 (Dr. Oz starting in September), and right before Dr. Phil on WKYC.

3 is the only local station that doesn't have a 5 PM newscast, due to Dr. Phil.
 
In some markets Ellen is on in the morning because the network carrying the show also has the rights to other afternoon talk shows.
 
I think this is a good example of why local markets are good. Let the market decided. Oprah started out in Chicago taking over AM Chicago, at 9am and remained at 9am since. Oprah is defiantely a morning show in Chicago and has helped WLS (ABC 7) maintain ratings throughout the rest of the day.
 
Indeed, the reason Oprah remained in the morning in Chicago, was mostly because it was based in Chicago. (Probably why it also earned a nightly replay after "Nightline," as well.)

We will all find out in about a year from now who the new Oprah will be. Ellen? Oz? Dr. Phil? Anderson? Judge Judy? Time - and ratings - will tell.
 
This kind of reminds me that after the breakup of the Beatles, fans and music industry types alike were looking for "the next big thing," something to replace the Beatles. Well, as the years rolled by, we realized nothing would take the place of the Beatles and there would be no "next big thing." That's my opinion of this whole "Oprah's leaving" thing. The landscape is so different than when Oprah started, so many, many more choices.
 
To that effect - Howard Stern.

He left terrestrial radio, and not only did CBS fail miserably with his "replacements", but no one elsewhere has stepped up to fill his void.
 
DToTheJ said:
Indeed, the reason Oprah remained in the morning in Chicago, was mostly because it was based in Chicago. (Probably why it also earned a nightly replay after "Nightline," as well.)

We will all find out in about a year from now who the new Oprah will be. Ellen? Oz? Dr. Phil? Anderson? Judge Judy? Time - and ratings - will tell.
Click to expand...

Judge Judy has stated that she wants to retire in 2013.

Ellen can likely pick up the post Oscar ceremonies, but aside from the celebrity stuff, I'm curious if she will tackle serious domestic issues and have authors on non entertainment topics, or if she will just stick with lighter shallower stuff. Or does she already do that now? Maybe she could consider moving her show to NYC, though I doubt that she would give up on the warmer weather of LA. Between Judy and Oz, I wonder if WTXF is giving "Judge Judy" or "Dr. Oz" the 4pm slot next season.
 
ssetta said:
It has been my assumption that the Ellen DeGeneres show has become one of the top-rated daytime syndicated talk shows. It seems like in most markets, the show airs in the afternoon, but there's a select few stations that still have it on in the morning. Here in Boston, it airs on WCVB at 9 am, which I have to say is pretty early for a show like Ellen DeGeneres. I know of other cities where it's on at 10 (WNEP Scranton/Wilkes-Barre) and 11 (WPXI Pittsburgh), but 9 am? Come on! The show needs to be on in the afternoon, so parents can watch it when they get home from work, and even so kids can watch it when they get home from school.

Correction: WPXI/11 in Pittsburgh airs "Ellen" at 10 am, and then, "The Doctors" at 11 am.

I do know that with the Oprah-calypse happening, once she leaves the airwaves, Ellen WILL be moving to the 4 pm timeslot on WCVB, where Oprah is now. And I understood that Oprah is officially an afternoon show, and must air between 3 pm and 6 pm. I think Ellen should have the same rule, and maybe eventually will. Are there any other cities where Ellen is still on in the morning?
Click to expand...
 
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