I don't disagree but want to point out that one format nobody's mentioned and for which there's a hole in the market is Adult Hits. That might have more potential than Classic Alternative. Granted, that's very unlikely to happen here with Brian Philips under the influence of the original 99X.
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Elliot in the Morning gone from Rock 100.5?
- Thread starter MarkW
- Start date
Radio Insight, which I consider to be very reliable, mentions the possible return of personalities from the original 99X. I'm wondering if a certain key (and slightly polarizing) member of the original morning show might be one of them.
Album 88 (and to a much lesser extent WREK). In fact, when 99X hit the airwaves the AJC talked to the folks at WRAS about their concerns, and their answer was just to go more alternative.
MTV did early on, but as their playlist got more mainstream (CHR and AOR), plus genre-oriented programming like Yo! MTV Raps and Headbanger's Ball, not to mention the move away from music video programming generally, they were less of a factor.
Side note: I worked at Turtle's in 1986.
Many Adult Hits stations pepper their playlist with many songs that broke on alternative stations back in the day, as well as songs that got heavy rotation on MTV but Top 40 and AOR didn't touch. Heck, River (not TOSOTR) spins the occasional Ramones song.
If Cumulus is trying to re-create 99X, I hope they are prepared to not have the success they once had, even after taking into account the weaker signal. Heck, they tried to recreate 96 Rock with Rock100.5 and look where that got them.
You can't step in the same, ahem, river twice.
We hear the new incarnation of the “99X on 100.5” brand will be more Classic Alternative based featuring the return of hosts from the station’s heyday on 99.7 from 1992 to 2008. Since then multiple iterations of the brand have bounced around on HD subchannels and translators including a current based Alternative currently heard on 98.9 W255CJ/WWWQ-HD2.
Is it just me, or is the 99X brand tarnished? In my opinion, it's been kicked around so much that it's lost it's identity, and
relevance. Here in Australia there was a station in Melbourne that ran features that referenced a one time top 40 AM powerhouse that disappeared. Would it not be better to reference 99X, instead of trying to revive a brand that is all but dead.
Is it just me, or is the 99X brand tarnished? In my opinion, it's been kicked around so much that it's lost it's identity, and
relevance. Here in Australia there was a station in Melbourne that ran features that referenced a one time top 40 AM powerhouse that disappeared. Would it not be better to reference 99X, instead of trying to revive a brand that is all but dead.
Cool 105.7 has a nice ring to it. Doesn't do more than polish programming turd, though.
Toucher and Rich are now syndicated themselves, so...
The 99x website now redirects to quatlanta.com.
I wonder if this is a return to Q100 20 format they had running like a decade ago or some new CHR format like it?
I wonder if this is a return to Q100 20 format they had running like a decade ago or some new CHR format like it?
WNNX just got relaunched as ... 99X. No "100X" or "99X on 100.5"... it's "99X".
There's also a symbolism behind the "Bittersweet Symphony" stunt. It was first done for 30 minutes in 1997 to bring attention to the song.
There's also a symbolism behind the "Bittersweet Symphony" stunt. It was first done for 30 minutes in 1997 to bring attention to the song.
"It's been 20 years since we parted ways..."
...except, it hasn't been 20 years (if we're talking about WNNX being booted from 99.7 MHz). Did someone pull that number out of thin air? It's been just shy of 15 years.
There’s IMO a symbolic reason why they are using 2002 as that date. Or it’s possibly in reference to the 2003 breakup of The Morning X.
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