BruceS8852 said:
... classic hits stations may tend to shy away from that because are afraid that such programming will attract older listeners.
That sounds like an odd statement. Are you suggesting that Oldies stations would intentionally ignore their bread-and-butter listeners to try to attract (temporarily it seems) a younger audience?
Given everything I've been reading on these boards there aren't that many 'younger' listeners of Oldies/Classic Hits genres.
That said, Elvis was indeed big news in his day but he was much more a performer than a musician. His early records introduced music to white audiences which, until that time, had been performed mostly for Black audiences. But the recordings themselves were not pinnacles of the musical arts. It was the acceptance by teens of the day (of which I was one) and corresponding rejection by their parents that made him as popular as he was.....and, of course, the 'teen idol' nature of Elvis himself.
He had a great five-year run as a rock 'n roll headliner and then began putting out ballads and softer songs. By the time of the British Invasion of the early 60's he was pretty much done on the radio.
I equate Elvis to performers like Rudy Vallee and Frank Sinatra of my parent's generation but my kids equate him to the likes of Michael Jackson - a good show but average music.
While it might be nostalgic for us old-timers to pay homage to Elvis annually I'm not sure the adulation is required....or appreciated by audiences of today. I know I haven't listened in many years although I enjoy hearing some of his music every now and then.