Emerald Coast Radio Review

[mountaineer]

Spent the past week lolling on the beach at Destin and had the chance to listen to the latest radio offerings from Mobile/P'cola to PCB and everything in between. Quick observations. Fly sounds fine, but Z96 hasn't rolled over--this battle could go on for years. Same with Island & PFM--both sound good, but neither is overwhelming the other. Great Country battle going on in PCB--WAKT sounds sharp, but PAP ain't a pushover; same in Pensacola, where Cat & XBM match up very well. "My 107.3" sounds surprisingly good--upbeat 70s/80s pop AC/Oldies thing. Don't recall ever hearing anything quite like it before--not bad. Best on The Beach? 97.5/WABB. Gotta hand it to Bernie--they've thrown the kitchen sink at him, but he keeps pounding out great radio!

 

[BHolmes]

> Spent the past week lolling on the beach at Destin and had
> the chance to listen to the latest radio offerings from
> Mobile/P'cola to PCB and everything in between. Quick
> observations. Fly sounds fine, but Z96 hasn't rolled
> over--this battle could go on for years. Same with Island &
> PFM--both sound good, but neither is overwhelming the other.
> Great Country battle going on in PCB--WAKT sounds sharp, but
> PAP ain't a pushover; same in Pensacola, where Cat & XBM
> match up very well. "My 107.3" sounds surprisingly
> good--upbeat 70s/80s pop AC/Oldies thing. Don't recall ever
> hearing anything quite like it before--not bad. Best on The
> Beach? 97.5/WABB. Gotta hand it to Bernie--they've thrown
> the kitchen sink at him, but he keeps pounding out great
> radio!
>

Would be interested in hearing more of your thoughts about FLY and Z96. Good, bad, whatever.
And I agree, WABB keeps on doin it even though I think Hot 104 does sound pretty good.<P ID="signature">______________
-brian holmes
APD/afternoons - Fly 92-1 Ft Walton Beach
Owner/Webmaster - www.ThePowerPig.com
An Online Tribute to WFLZ/Tampa
(now with 225+ free historical audio cuts)</P>

 

[mountaineer]

Y'all sound good. You personally sound great, as usual--I remember you from Panama City days (how long ago was that)? I thought Z sounded pretty good, too. The main difference--to my ear (and I'm out of the demo) was Fly's focus on hip-hop and Z's broader pop content. My hunch is that you'll take more 12-17 from them immediately... split 18-24... and they'll retain more of their 25-34. Might be wrong, but listeners often don't respond as quickly as we'd like--and the younger ones respond more quickly than the older ones. So it might take a year or two to fully play out.


> Would be interested in hearing more of your thoughts about
> FLY and Z96. Good, bad, whatever.
> And I agree, WABB keeps on doin it even though I think Hot
> 104 does sound pretty good.
>

 

[BHolmes]

> Y'all sound good. You personally sound great, as usual--I
> remember you from Panama City days (how long ago was that)?

My god Panama City. Island 106 or 97X? And that was like 1997. LOL.


> I thought Z sounded pretty good, too. The main
> difference--to my ear (and I'm out of the demo) was Fly's
> focus on hip-hop and Z's broader pop content.
My hunch is that you'll take more 12-17 from them immediately... split
> 18-24... and they'll retain more of their 25-34. Might be
> wrong, but listeners often don't respond as quickly as we'd
> like--and the younger ones respond more quickly than the
> older ones. So it might take a year or two to fully play
> out.

That's true, there is a very noticeable difference in our music. However I think our 18-34's will be very good and maybe even 18-49. Reason is because we are a rhythmic that plays hip hop as you said but we stay away from the "thuggier" stuff that BLX plays. I think we are very listenable to upper demos that wouldn't NORMALLY listen to a rhythmic.

Glad to hear your thoughts. Always like to hear opinions from those outside of the market looking in.<P ID="signature">______________
-brian holmes
APD/afternoons - Fly 92-1 Ft Walton Beach
Owner/Webmaster - www.ThePowerPig.com
An Online Tribute to WFLZ/Tampa
(now with 225+ free historical audio cuts)</P>

 

[Professor]

Re: Emerald Coast Radio Review/My 107.3

> "My 107.3" sounds surprisingly
> good--upbeat 70s/80s pop AC/Oldies thing. Don't recall ever
> hearing anything quite like it before--not bad.

It's not just a Great Mix of My Songs of the 70s and 80s. It has a Great morning show, too!

Kit and Meg give me just the right mix My news and My traffic. And, they always leave me with a smile on my face. Kit's topical humor is always on-target: it's lightly acerbic, smart, yet never anything that might embarrass me in front of my kids. Brilliant! And having that entertaining patter punctuated by great music from the 70s and 80s... I find myself almost afraid to change the station. I just don't want to miss anything!

And, Kit and Meg's Bargain of the Week? I don't plan my shopping until I hear it!

My 107.3... at my house, it's a station we can all agree on!

The Professor.

 

[SM100000w]

Re: Emerald Coast Radio Review/My 107.3

> > "My 107.3" sounds surprisingly
> > good--upbeat 70s/80s pop AC/Oldies thing. Don't recall
> ever
> > hearing anything quite like it before--not bad.
>
> It's not just a Great Mix of My Songs of the 70s and 80s.
> It has a Great morning show, too!
>
> Kit and Meg give me just the right mix My news and My
> traffic. And, they always leave me with a smile on my face.
> Kit's topical humor is always on-target: it's lightly
> acerbic, smart, yet never anything that might embarrass me
> in front of my kids. Brilliant! And having that
> entertaining patter punctuated by great music from the 70s
> and 80s... I find myself almost afraid to change the
> station. I just don't want to miss anything!
>
> And, Kit and Meg's Bargain of the Week? I don't plan my
> shopping until I hear it!
>
> My 107.3... at my house, it's a station we can all agree on!

I can voice that promo and have it on the air for you within the hour!

 

[mountaineer]

Thanks, Kit!

So it's an AC by "any other name." Stopped in Seville Quarter for a beer and ran into an agency chick who told me CC was pitching 107.3 as "Oldies," to keep the ad bucks flowing: "Just a newer version of Kool." Truth is sort of a flexible thing in the sales arena. They did have a nice jump in the last book, though, so maybe they're onto something.

> It has a Great morning show, too!
> >
> > Kit and Meg give me just the right mix My news and My
> > traffic. And, they always leave me with a smile on my
> face.
> > Kit's topical humor is always on-target: it's lightly
> > acerbic, smart, yet never anything that might embarrass me
>
> > in front of my kids. Brilliant! And having that
> > entertaining patter punctuated by great music from the 70s
>
> > and 80s... I find myself almost afraid to change the
> > station. I just don't want to miss anything!
> >
> > And, Kit and Meg's Bargain of the Week? I don't plan my
> > shopping until I hear it!
> >
> > My 107.3... at my house, it's a station we can all agree
> on!
>
> I can voice that promo and have it on the air for you within
> the hour!
>

 

[earlymorning]

Re: Thanks, Kit!

Obviously a put-up post, but I didn't write it.

I agree with every word, of course.

Programming describes MY as "Classic AC." The new format has some affinity to Oldies, naturally: there are no currents, and Cool 107 was playing Seventies titles before we flipped it. We're also somewhat personality-driven, which was typical of successful Oldies formats.

I don't know what the Sellers their clients. The Classic AC label is an off-air descriptor -- it would be meaningless to listeners. Some of the Cool cume seems to have stayed with the new station, but they know it's quite different from what went on before.

kit

> So it's an AC by "any other name." Stopped in Seville
> Quarter for a beer and ran into an agency chick who told me
> CC was pitching 107.3 as "Oldies," to keep the ad bucks
> flowing: "Just a newer version of Kool." Truth is sort of a
> flexible thing in the sales arena. They did have a nice jump
> in the last book, though, so maybe they're onto something.
>
>
> > It has a Great morning show, too!
> > >
> > > Kit and Meg give me just the right mix My news and My
> > > traffic. And, they always leave me with a smile on my
> > face.
> > > Kit's topical humor is always on-target: it's lightly
> > > acerbic, smart, yet never anything that might embarrass
> me
> >
> > > in front of my kids. Brilliant! And having that
> > > entertaining patter punctuated by great music from the
> 70s
> >
> > > and 80s... I find myself almost afraid to change the
> > > station. I just don't want to miss anything!
> > >
> > > And, Kit and Meg's Bargain of the Week? I don't plan my
>
> > > shopping until I hear it!
> > >
> > > My 107.3... at my house, it's a station we can all agree
>
> > on!
> >
> > I can voice that promo and have it on the air for you
> within
> > the hour!
> >
>

 

[mountaineer]

Nice Job!

Hey, however it's described internally, it sounds great and seems to be working, if first-book returns are an indication. Are y'all the "beta" project for this approach or is Clear Channel using it in other markets? I recall an FM up in the Greenville/Spartanburg-Asheville market using the "My" flip as an AC, though I never heard enough of it to know if that was the model. Anyway, it looks like you're onto something. Way to go!


> Obviously a put-up post, but I didn't write it.
>
> I agree with every word, of course.
>
> Programming describes MY as "Classic AC." The new format has
> some affinity to Oldies, naturally: there are no currents,
> and Cool 107 was playing Seventies titles before we flipped
> it. We're also somewhat personality-driven, which was
> typical of successful Oldies formats.
>
> I don't know what the Sellers their clients. The Classic AC
> label is an off-air descriptor -- it would be meaningless to
> listeners. Some of the Cool cume seems to have stayed with
> the new station, but they know it's quite different from
> what went on before.
>
> kit
>
> > So it's an AC by "any other name." Stopped in Seville
> > Quarter for a beer and ran into an agency chick who told
> me
> > CC was pitching 107.3 as "Oldies," to keep the ad bucks
> > flowing: "Just a newer version of Kool." Truth is sort of
> a
> > flexible thing in the sales arena. They did have a nice
> jump
> > in the last book, though, so maybe they're onto something.
>
> >
> >
> > > It has a Great morning show, too!
> > > >
> > > > Kit and Meg give me just the right mix My news and My
> > > > traffic. And, they always leave me with a smile on my
>
> > > face.
> > > > Kit's topical humor is always on-target: it's lightly
>
> > > > acerbic, smart, yet never anything that might
> embarrass
> > me
> > >
> > > > in front of my kids. Brilliant! And having that
> > > > entertaining patter punctuated by great music from the
>
> > 70s
> > >
> > > > and 80s... I find myself almost afraid to change the
> > > > station. I just don't want to miss anything!
> > > >
> > > > And, Kit and Meg's Bargain of the Week? I don't plan
> my
> >
> > > > shopping until I hear it!
> > > >
> > > > My 107.3... at my house, it's a station we can all
> agree
> >
> > > on!
> > >
> > > I can voice that promo and have it on the air for you
> > within
> > > the hour!
> > >
> >
>