But they could at least point out the largest communities, like the area code map of the US. Comparing to Google Maps (which I just did) does not give you the definitive boundaries of the Nielsen map.
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EMF acquiring KSDW in Temecula
- Thread starter K.M. Richards
- Start date
K.M. Richards
Program Director, The Eighties Channel™
You are expecting too much, Kat. Those who use the Nielsen maps already know where the largest communities are. Remember, where media buys are concerned, it is the market that matters, not the individual communities.
As for the "definitive boundaries" I think it is obvious that the county line is also the north boundary of the San Diego market, and it is also obvious that the Riverside-San Bernardino market ends a decent distance north of that line (which was the point of David correcting @powers' misstatement).
I'm just curious where exactly the boundaries are. For example, is Menifee (just north of Murrieta) in or out of the market? That city has over 100,000 residents. Or is the boundary between Murrieta and Menifee? Maybe Nielsen could provide an interactive map?
Not meaning to create a circular argument, just interested in knowing who is included in these markets.🤔
K.M. Richards
Program Director, The Eighties Channel™
Once again, Kat, you are asking for more than Nielsen believes they need to provide. You (the listener) are not their customer. The stations and the ad agencies are.
Those customers do not care one bit about where the boundary is. They are not clamoring for an "interactive map". And if you think about it, whether or not a specific community has any number of PPM panelists is proprietary information that Nielsen is decidedly not going to make public.
I know it's unintentional on your part, but your suggestions go right to the heart of why Nielsen only makes the 6+ numbers public. THEY WILL NOT DO ANYTHING THAT UNDERMINES THEIR BUSINESS. Releasing 6+ numbers does them no harm. Not being specific to the public about market boundaries and numbers of respondents not only does no harm, it protects them.
And you know what curiosity did to that mythical cat ...
Wouldn't want that to happen to the real world Kat.Our lose one of my nine lives!Once again, Kat, you are asking for more than Nielsen believes they need to provide. You (the listener) are not their customer. The stations and the ad agencies are.
Those customers do not care one bit about where the boundary is. They are not clamoring for an "interactive map". And if you think about it, whether or not a specific community has any number of PPM panelists is proprietary information that Nielsen is decidedly not going to make public.
I know it's unintentional on your part, but your suggestions go right to the heart of why Nielsen only makes the 6+ numbers public. THEY WILL NOT DO ANYTHING THAT UNDERMINES THEIR BUSINESS. Releasing 6+ numbers does them no harm. Not being specific to the public about market boundaries and numbers of respondents not only does no harm, it protects them.
And you know what curiosity did to that mythical cat ...
Maybe in another era, the Temecula, Murrieta and Menifee communities would have been a separate market, if they had the population they do now. But 30 years ago, these were dusty small towns too far from LA or SD to matter. Today, they are hundreds of thousands in population, certainly bigger than many Nielsen markets that already exist.
But this is 2024. The area got built up too late. And the owners, iHeart, Audacy and All Pro, likely sell to mom and pop businesses. They don't need ratings.
I should mention that iHeart kept 94.5 as a Smooth Jazz station for several years after most other stations with that format had bitten the dust. Was that because the local population still liked Smooth Jazz? I'd like to think that. It was probably making a profit with automated programming. Or was nobody at iHeart paying much attention?
But this is 2024. The area got built up too late. And the owners, iHeart, Audacy and All Pro, likely sell to mom and pop businesses. They don't need ratings.
I should mention that iHeart kept 94.5 as a Smooth Jazz station for several years after most other stations with that format had bitten the dust. Was that because the local population still liked Smooth Jazz? I'd like to think that. It was probably making a profit with automated programming. Or was nobody at iHeart paying much attention?
Gee, what a useful link (as David engages in snarky giggling)!
There are really just three. KFXG is simply a full-power repeater of Froggy 95.1 in San Bernardino.
Similarly, since I drive through this area rather frequently, the interstates and roadways have not kept up with the increased population. Interstate 15 is a mess coming from Escondido all the way to the 215 split (even during the weekend). The 215 itself is a mess most of the way up to Moreno Valley and the 60 interchange since it is only 3 lanes each way. There don’t seem to be any plans to expand the 215 or 15 through this area despite the massive growth that continues in the area.
Where I live in Carlsbad near the coast, 103.3 is almost always Classic Hits KRUZ 103.3 from Santa Barbara. Sometimes when conditions are just right, Q 103.3 from Temecula comes in with its rock format.
Interestingly, I do remember a time when Q 103.3 in Temecula was just a simulcast of KGB-FM from San Diego. Since Temecula is NOT in any radio media market and is closer to San Diego than LA, it makes sense that San Diego stations would try to serve the growing communities of Temecula, Murrieta, Menifee, etc... Even KOGO AM 600 does traffic reports and mentions the backup on the I-15 and I-215 in Temecula despite KOGO not coming in all that well in the area with KTIE AM 590 from San Bernardino right next door.
Update: 88.9 is simulcasting a Spanish Christian format on EMF's 102.1 HD3. And 96.9 is no longer a translator for 88.9; it's airing K-Love. That makes some sense, because 96.9's stick is on Mt. Woodson -- and therefore helps coverage in areas of Rancho Bernardo that are shadowed from K-Love's full-power San Diego station.
This is interesting.....The Pala Indian Tribe, which owns KPRI, and located fairly close to Temecula, has filed an objection to the transfer of KSDW from Calvary Chapel to EMF. Citing that it's not in the public interest.
did the indian tribe make a play for KSDW and get denied? or what is the managers history?
Those two things seem to me to be potentially why they filed this. because why else would they care?
How much local info did KSDW really broadcast?
Those two things seem to me to be potentially why they filed this. because why else would they care?
How much local info did KSDW really broadcast?
This is interesting.....The Pala Indian Tribe, which owns KPRI, and located fairly close to Temecula, has filed an objection to the transfer of KSDW from Calvary Chapel to EMF. Citing that it's not in the public interest.
Good luck with that.
The real question is why the Band thinks that EMF does not broadcast in the Public Interest. There is no requirement for being “local” in programming, and its faith-based content certainly fits FCC service requirements for the non-commercial part of the band.
The Band has obviously not looked at signal strengths and contours and seems to think that unlistenable signals somehow duplicate services. Their diatribe about EMF’s “bigness” is juvenile and makes the whole argument fail.
And, mostly, what makes them think that any licensee would devote any programming to a relatively small band in a market area of well over a million now? (And the already own their own station… making this seem like the kid with the basketball wants to take it home and leave everyone else with nothing to play with.)
As i said, i suspect in my original post, KPRI made a play for KSDW and were turned down. EMF doesnt randomly approach stations and buy... and often times when stations are up for sale, letters go out to nearby broadcasters (ive seen it twice in my career). Maybe they made an offer that was too low... EMF came in higher.. and took it.
That is not an uncommon practice, but certainly not universal.
That may be the case. Still, it's too bad KPRI couldn't upgrade to that (proportionally) much bigger 88.9 signal. I've heard good things about the unique programming on what they call Rez Radio. Would love to listen to it while driving around San Diego, instead of 88.9's new Spanish religious format that sounds just like several other stations here.
I've never heard KPRI's signal. It's only 100 watts directional, and with the terrain in that area, its enough power to just cover the reservation ( and maybe a little beyond that). The reservation itself is rather small.
It's tough , actually impossible to upgrade their signal. The FM dial is too overcrowded. Without purchasing a new FM....they are stuck.
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