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EMF Buys Texas Pair

A

Anonymouse

Guest
From AllAccess:
MUNBILLA KERRVILLE, LTD. is selling AC KRZS (THE ROSE 99.9)/HUNT, TX ad MUNBILLA BROADCASTING PROPERTIES, LTD. is selling KHLB (LONE STAR 102.5)/MASON, TX to EDUCATIONAL MEDIA FOUNDATION for $170,000.
 
Which generic satellite station will EMF broadcast? K-Love? Or Air 1?

I'm Christian and listen to good Christian music, but I'm all up for local radio. :(

Now if these stations were sold to a good and local religious broadcaster...
 
Your guess is as good as mine. However, Air-1 is proving to be very popular in Texas. KZAR 97.7 is the most listened to Air-1 signal in the nation and has apparently been the driving force behind them putting the format on in Dallas and Houston as well as buying KOUL in Corpus.
 
KZAR, the most listened to Air 1 station? But it's a rimshot and doesn't even put in a decent signal into all of San Antonio! :O
 
The share wasn't particularly high, but KZAR consistently cumes north of 110,000 people. That's also only the people in the San Antonio radio market, which isn't the bulk of 97.7's coverage area. I couldn't find a single other Air-1 property that had that high of a cume. Granted, EMF doesn't subscribe in every market, and those numbers were from before they added Dallas and part of the Los Angeles area.

So, I suspect they're using cume when they say it's the most listened to Air-1 station. It would seem to fit their M.O. They pay per head in the primary signal contour when buying stations. It's also possible that Fred's onto something when he suspects KZAR generates more donations than most, if not all, of their other operations.
 
Perhaps they could buy a translator in SA and improve KZAR's signal.
 
fredcantu said:
KZAR ranked #24 overall in the Feb book. But maybe it ranked high in donations?
Click to expand...

I once heard from a reliable source that KZLV was one of the top performers in the K-Love chain, despite San Antonio not being their largest market (this was before they bought in New York and San Francisco and upgrade the Chicago station) and the fact that 91.3 is kind of a rimshot itself.

That said, it is hard for me to believe that KZAR pulls in more listeners or donations than the big Air1 stations in Dallas, Houston and the trimulcast (quadcast?) in Southern California. KZAR is really not a great signal in most of San Antonio and there are just so many more possible ears in those top 10 markets. It's also worth pointing out that in those other three markets some variant of the K-Love (K-LUV) trademark is owned by someone other than EMF.
 
Ryan Williams said:
That said, it is hard for me to believe that KZAR pulls in more listeners or donations than the big Air1 stations in Dallas, Houston and the trimulcast (quadcast?) in Southern California. KZAR is really not a great signal in most of San Antonio and there are just so many more possible ears in those top 10 markets. It's also worth pointing out that in those other three markets some variant of the K-Love (K-LUV) trademark is owned by someone other than EMF.
Click to expand...

See above. At the time that statistic came out, the Dallas, Houston and Southern California stations weren't part of the network. The rumor was that KZAR's performance convinced them to buy the Dallas and Houston stations for Air-1.

Now, having said that, of those three markets, the only one they might have had long enough to get a large flow of donations is Houston. With Dallas and Southern California having just signed on in the last couple months, they're probably too new to be generating as much money as San Antonio.
 
EJM said:
Inside Radio's story on the deal (at http://www.insideradio.com/Article.asp?id=2641892&spid=32061) features a quote from COO Alan Mason that San Antonio is still a strong market for Air 1--although it's been eclipsed by Houston.
Click to expand...

I was wondering how KZAR could be outperforming KHJK, just considering the sheer population that KHJK serves. Where KZAR serves places like Gonzales, McQueeney, Schulenberg etc. KHJK serves La Porte, Beaumont, Port Arthur, Baytown and so on. KHJK's signal alone covers some potential 3 or 4 million people in Harris, Jefferson, and Orange counties. That doesn't even include a market like Lake Charles, where KHJK puts out a very listenable signal.
 
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