EMF - Why Didn't Other Groups Pay Attention?

[Mark Roberts]

List is out of date. XPoNential Radio is no longer available in Houston via KUHF HD-3, replaced recently with a simulcast of “The Vibe” from KTSU HD-2 as part of a program sharing agreement.

The whole look and feel of the site at that link doesn't match the rest of the WXPN site, either. This may be a page someone forgot about.

 

[TheBigA]

It really doesn't matter how many stations are carrying it or how they use it. This is a non-commercial, non-profit organization. They don't care about Nielsen ratings to set advertising rates. For all I know, they may charge stations a fee to use it. If not, they factor the other stations into the budget for underwriting money the way national syndication does.

As I said, if you don't own the station, you can't always control how that station uses your syndicated format. EMF has the money and interest to buy full power radio stations for what they do. They're in a unique position. But there are other ways to merchandize what you do, especially in the non-profit sector, besides broadcast radio stations. That may explain why a lot of other groups don't use their model.

 

[Gregg.]

What I don't get is why secular stations don't consolidate like K-Love did. Instead of Z-100 or KIIS FM, just have one Top 40 station called iHeartHits with one nationwide schedule.

It works with television. NBC manages to have affiliates in every American city playing the same programming. And this is also how other countries in the world do radio.

Well, some of what you say about "iHeartHits" is already true. Many iHeart Top 40 stations run one of the nationally syndicated morning shows, "Elvis Duran" from Z100 NYC or the "Kidd Kraddick Morning Show" from KHKS Dallas. Then they all run "On Air with Ryan Seacrest" in middays. Then depending on the size of the market, they may have the PM and evening DJs voice tracked or live.

Television actually does NOT work like this. Yes, all NBC affiliated stations run Law & Order at the same time. And they buy many of the same syndicated shows to run during the day. But they all have multiple hours of local news that is exclusively there own.

 

[TheBigA]

Well, some of what you say about "iHeartHits" is already true. Many iHeart Top 40 stations run one of the nationally syndicated morning shows, "Elvis Duran" from Z100 NYC or the "Kidd Kraddick Morning Show" from KHKS Dallas. Then they all run "On Air with Ryan Seacrest" in middays. Then depending on the size of the market, they may have the PM and evening DJs voice tracked or live.

The syndicated or VT shows don't program the music. The music is locally programmed in order for those stations to remain chart reporters for the trade magazines and continue to receive promotional support from record labels. Also, iHeart owns 850 radio stations out of 16,000 licensed radio stations, and perhaps only 100 or so of them are Top 40. Audacy, Hubbard, and Cox continue to be mainly locally hosted.

 

[davideduardo]

Well, some of what you say about "iHeartHits" is already true. Many iHeart Top 40 stations run one of the nationally syndicated morning shows, "Elvis Duran" from Z100 NYC or the "Kidd Kraddick Morning Show" from KHKS Dallas. Then they all run "On Air with Ryan Seacrest" in middays. Then depending on the size of the market, they may have the PM and evening DJs voice tracked or live.

Remember, those shows like Duran and Seacrest are done in "work-parts" and assembled by each station to accommodate their own music, service elements, commercial load, etc. They are not "shows" in the TV network sense but more like a Lego set.

Most stations that run Seacrest run him in AMD, though. Again, the work-parts allow compensation for different time zones. Seacrest is not seen in the Burbank iHeart studios all that often, as he puts together bits "on the run" while he does other things, taking advantage of artist schedules and other time-based events to create material that is then integrated into the morning show on each station.