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Emmis Turns to Google to Jumpstart Slumping Ad Revenue

  • Thread starter Corned Beef and Cabbage
  • Start date

“Now it’s time for them to really move the needle on these ad sales to prove this can work,” Unmacht said. “The radio industry is known for being reactive. This might finally be a move that is proactive.”

Reactive? He's being kind. Radio is known for dragging its feet. How nice that here in the 21st Century, we're finally being pushed and shoved into the 20th Century, whining, complaining and fending off inside critics the entire time.
 
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