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Endorsements

amitherightcaller said:
Goldenboy - sir - I can tell you for a FACT that many of the endorsers DO NOT use the products - they just
take the money and run.....whoring themselves all the way to the bank.
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Well, then those individuals should be fired. In my station(s) no talent accepts an endorsement unless and until he or she has tried the product and agreed to use it. Please tell us exactly what personalities working for what company accept money to do endorsements for a product they do not use?
 
amitherightcaller said:
Goldenboy - sir - I can tell you for a FACT that many of the endorsers DO NOT use the products - they just
take the money and run.....whoring themselves all the way to the bank.
Click to expand...

Here's your sign...
 
I gotta admit though, I'd rather hear a professional do a spot than an illiterate athlete. "Hi........I'm.......Michael.......Vick........"
 
lipripper said:
As stated, the problem is most of these endorsements aren't being managed properly. As a result they are being over used!

It's a case of "less is more." Or, should I say "less is better" because it's more effective.

Phone screeners, show producers, traffic people?..Geez, enough already!
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Phone screeners? If you mean Belinda Skelton, she is a part of the Boortz show, and not some nameless flunkie.

Show producers? If you mean Royal, then read the above.

Traffic people? You mena like Captain Herb? Is he merely a traffic person in the radio market???
 
I wonder how many "personalities" would do endorsements if they didn't get paid for it???

In other words, they do them because they actually BELIEVE in the product/service being endorsed!
 
If you mean how many would just "endorse" a product because they like it and not because it is part of a paid commercial schedule? Then NO. That would be called PLUGOLA. And that is illegal.
 
Why wouldn't personalities get paid, especially radio personalities, for their voice? That's their careers, building a show and making money off the reputation of that show. When's the last time you got your oil changed and the mechanic said "oh, we'll give you this one for free because we like your brand of car"?

Now, I can understand overkill. But, why should personalities be chastised because they're trying to make money? Especially in this age of volatile radio, if I was in the position to do it, I'd near about rack up every endorsement deal I could get because I could be unemployed the very next day and, as some broadcast veterans have experience first hand, be unemployed for a very long time. What is it, going on about a year and a half for some former Altanta heavy-hitters?
 
tcsnrayp said:
If you mean how many would just "endorse" a product because they like it and not because it is part of a paid commercial schedule? Then NO. That would be called PLUGOLA. And that is illegal.
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You can say you like and use a product, that's not Plugola. Now, if your unpaid mention gets you free services off the stations books... that a different story.
 
knowsnews1 said:
lipripper said:
As stated, the problem is most of these endorsements aren't being managed properly. As a result they are being over used!

It's a case of "less is more." Or, should I say "less is better" because it's more effective.

Phone screeners, show producers, traffic people?..Geez, enough already!
Click to expand...

Phone screeners? If you mean Belinda Skelton, she is a part of the Boortz show, and not some nameless flunkie.

Show producers? If you mean Royal, then read the above.

Traffic people? You mena like Captain Herb? Is he merely a traffic person in the radio market???
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puh leeze...I've even heard former call screeners and producers that dont even work in radio anymore doing endorsements! Only Clark and Boortz and maybe Krok should be doing the voiceovers.
 
So.. in your opinion who is the worst radio people doing endorsements.

I see Herb has a mention in this category. Who else is being used on this list???
 
puh leeze...I've even heard former call screeners and producers that dont even work in radio anymore doing endorsements! Only Clark and Boortz and maybe Krok should be doing the voiceovers.
[/quote]

Really/ Care to name some? Because, other than Belinda and Royal, I've not heard anyone other than air talent doing an endorsement.

So, tell us who these former call screeners are.
 
Wayne Kitchens (formerly on WGST) still does endorsements for 'The Siding Doctor', if I remember correctly (actually, he may also work for them now).
 
Let's start with DAVEFM.
Who does endorsements there?
How do they sound.
WHo does a good job?
Who does a bad job?
Are the endorsements well managed?
 
OK. How about Star94?
Who does endorsements there?
How do they sound.
Who does a good job?
Who does a bad job?
Are the endorsements well managed?
 
And, what's with the "Only Boortz and Clark should be doing endorsements"? They've got the fat contracts that land 'em six to seven figures just to show up at the studio. Why should they be the only ones that should get the "extra income" as well? Why can't the slightly-known morning producer that rakes in <$30k get to do a spot or two every now and again, or why can't the somewhat chimed-in intern that's surviving by eating Ramen noodles every night get a leg up by VOing a commercial?

Now, granted I know there's quality differences between the above-mentioned talent. But, does anybody really care who's telling them to go "eat at Joe's"? Besides, those "premium" high-demand, high-rated talent come with a "premium", high-cost talent fee. The latters would practically beg to tell people to go "eat at Joe's", do it for a lesser price, and IMO, be more enthusiastic about it since they're more hard up for cash and are grateful that someone's giving them extra income in order to at least pay a bill.
 
I can see the audience being influenced by a personality based host, ie... Bert, Bortz, Clark Howard, but not by a music jock. Is someone gonna buy a product because Geller or Sully, or Steve Craig told them too? (although just based on building credibility with the audience over time, I could see and arguement that Steve Craig might be a good endorser). My point being, there has to be a level of credibility built that I don't know a music DJ easily comes by to effectively endorse a product.
 
I don't agree. A radio personality is just that...a personality. He/She is a person that folks are familiar with on a day in and day out basis. As a result, listeners invest in them. I agree that endorsements should be kept within show hosts and co-hosts. Nothing sounds worse than the "neutral" news guy trying to sell a product. Of course, I then think of Scott Slade - he's the news guy and the host...and does great endorsements.
 
jennyG said:
Capt Herb is the WORST! Who can understand a thing that redneck says anyway??
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JennyG, if you can't understand what Capt. Herb says because he sounds like a redneck, maybe you are not in the right area or town. This is the south you know! Duh! Buy a radio that picks up more than one station!
 
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