Re: There already is a formula, a few, none the same, for US FM Dance radio.
> > LOL.. radio? - honestly... do you have the right formula
> of
> > what should and should not be played on fm dance radio????
>
>
> Yes radio, it has been done a few times in recent history.
>
> > What do you know about USA dance radio FM goals? - Nobody
> > knows because every goal that has been made has been a
> > complete failure.
>
> MAIN POINT: Can you be certain this person that made the
> post NEVER programmed dance? Or me? Or you? POINT: Don't
> assume.
>
> KNGY is far from a failure. Energy Chicago was cash flow
> positive. KTU is serving the NYC market as mass appeal as
> they can.
>
>
> > Im not trying to be negative... but its just too hard to
> > predict. 1/2 the people hate the top 40 remixes.. 1/2 love
>
> > them. most hate the hip-hop remixes... most love them.
>
>
> MASS APPEAL! Mainstream. You will never make everyone happy.
>
>
> Hip-Hop? Market to Market. (YES research and programming
> skills help make this decision). NYC can tolerate some Hip
> Hop Lite next to dance. Chicago can't as it is STILL
> polarized compared to to other cities.
>
> > The older people love the classic dance songs... but there
>
> > are more younger people that hate them... it's really a no
>
> > win situation and a very hard format to program on the fm
> > dials.
>
> YES there is. Sorry, older demos win on RADIO. They provide
> more revenue. KTU is focused as they are older skewing.
> Energy Chicago was focused being 18-34 and emphasized the
> currents.
>
> >
> > IMO.. its now about only 2 formats... Sirius' "The Beat"
> or
> > XM's "BPM" - which format do you think would work in SF? -
>
> > thats the main question here.
>
> Suicide. Dance has to be LOCAL and tailored to YOUR specific
> market to make it BILL! You have to be LOCAL to appeal to
> the clubs, and dance scene. FM radio against Satellite and
> Online streaming are creatures of difference, to compare
> them fairly.
>
> Speaking of LOCAL. WKTU....... I am so amazed they can
> tailor the sound (music and presentation) to appeal to
> Hispanics, yet, not chase away the secondaries which are the
> Europeans. -----Point why KTU wont work being a carbon copy
> in other markets!!!!!!!! (I know this point just flew over
> 99% of the participants reading this post).
>
> Main Answer to the main question..... Dance CAN work on
> commercial FM bands. In *some* markets, not all. Some have
> to skew classic, some current. And some have to incorporate
> hip hop, others shoud avoid it like the plague (WHY???? Why
> play Hip Hop when your competitor is already serving that
> audience??????????) But it is simple, dance on FM does not
> happen because, it costs a lot to run the format, takes a
> great effort to maintain, and a killer sales staff (again
> too much work, in day and age when less input and more
> output is expected)
>
> Shebel has elevated that station considering the engineering
> nightmare and shoestring budget, to get solid numbers in SF
> proper. It seems that this was not a parting of work
> performance but other factors. Whoever takes the helm, if
> they veer this ship off course they are most likely going to
> have a Titanic 2 on their hands.
>
> I am not being negative on you. I actually enjoyed your
> post, you brought up a lot of good questions and points. But
> the post before yours had a valid point in itself.
>
List markets where you feel dance radio can work.
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