English Language Rankers

[radioresearcher]

This is probably something David could best answer. I still see a lot of spin from English language stations with regard to numbers - where they artificially increase their rank by leaving out the Spanish stations (especially considering they dominate the top of most demos).

It seems to me that the Hispanic broadcasters would continue to ask that this practice stop - as it makes it that much harder for them to grow that power ratio.

 

[davideduardo]

This is probably something David could best answer. I still see a lot of spin from English language stations with regard to numbers - where they artificially increase their rank by leaving out the Spanish stations (especially considering they dominate the top of most demos).

It seems to me that the Hispanic broadcasters would continue to ask that this practice stop - as it makes it that much harder for them to grow that power ratio.

This has been going on for about 14 years, since KLAX went #1 in 1992. Since there is no real way that anyone can control how a client prints rankers, there is not much of a solution... just as stations often do female rankers or age rankers, there is no way to stop "English rankers" which is easy to do by simply not including Spanish Dominant on any demo.