Enough Already!!!

[TakeItFromMe]

Is any other radio cowboy or gal but me sick of hearing and reading about Seattle PPM data
It comes out every week and June numbers are rollin in and everyone is a twitter again :-X JACK dropped finally, KMPS and WOLF keep going back and forth. Let's just let it rest KJR-FM and STAR look great again for the third month so whoopee for them, they win ;D WOLF and KMPS are deadlocked in the middle going back and forth each week. In the diary KUBE was first, MOVIN second in 18-34 year olds, now KISS is first and MOVIN second ??? Let's wait a year on that one.

Why all the talk about KIRO-FM and the AM stations?? I said earlier it is wasting board space talking about which turd smells the worst. KOMO is 18th, KIRO is 19th, KIRO-AM is 20th and the other AM's blow as well. They all smell bad and won't be around long. Who cares ???

Give it a rest. The currency will be released in a couple of weeks, 3/4 of the data is in and we now know after 10 weeks of frickin data who won. And it isn't the stations this board blabs about the most I can tell you that

 

[TVradioguru]

Me thinks Mr Fitz is not happy with the last three months of PPM data! And the fact the country stations are both mid-pack performers doesn't make it any easier to swallow now does it?

Not to rub salt in your wounds there cow-poker, but I hear talk that the Wolf is considering automating several shows(maybe mornings?), since (unlike what the experts say here), there seems to be no negative aspects on the part of listeners as to whether there is live talent. Only upside from a cost perspective. Other than the successful morning shows like the two guys on KPLZ, the people have spoken, they want music.

So with that in mind; let me ask you... Are you nervous yet?

 

[djdan]

Even a agency rep numbers guy like myself agree that the weekly numbers can be a bit overwhelming. On July 16 we will have a solid three month rolling average and the wobbles will have shaken themselves out. Arbitron says about 30% of the sample will have turned over, so what we see will be fairly representative with some new participants in and old participants out. The cell phone sample became fully loaded last month.

As guru points out, I find it ironic that TIFM wants to stop talking about PPM the same week KMPS shoots ahead of WOLF in a weekly. Not to worry TIFM, the two stations are virtually tied in eigth place in the rolling two month average so no one is in danger of being beaten big by the other station when the three month rolling average comes out. KJAQ dropped a bit 25-54 and KQMV is inching closer to KISS in June, but really the PPM is very stable and has been over the last ten weeks. When you look at two month snapshots, even with a quarter of the sample turning over, that data is not much different than the April release. The same stations at the top and the same at the bottom. A little moving around in the middle of the pack. I also agree that the news talk stations will need to do some serious thinking. Is it possible there is room for just one or two. Should KIRO-FM or KOMO-FM look at music options? Still too soon for those kind of conversations.

I agree. Let's open discussion up July 16th when the data is currency and we can look at three months rolling averages. Four-book averages were the gold standard in the diary. Three month rolling averages in the PPM. Discussing this every week is quite pointless.

 

[Bongwater]

Well if July is "currency" with PPM and every advertiser bought into April/May/June speculations of stations with disgusting PPM ratings continues into that. Boy are we going to have a PROBLEM here when advertisers hear of PPM and wonder how the stations on PPM rank.

Granted, some of the mid-level stations are quite popular, and not everyone can be number one. But the lowest ranking ones (especially KIRO) had better do something radical (if embarrassing) and consider maybe Seattle is not ready for commercial FM news/talk radio yet.

Not every market is the same - SEATTLE namely. And Portland probably as well. It's just what separates us from Peoria. And we like it that way in the Pacific Northwest. Or just the entire West Coast of the USA (San Fransisco radio is light years different than St. Louis) I have listened to radio in many markets online and I can detect things in other markets they would NEVER do here. Some good, a lot more of them cheesy and BAD.

But it's for their own audiences and natives. That's what makes online radio in the USA so Interesting. And don't EVEN get me started on stations in the UK and Australia, whom I frankly believe are LIGHT YEARS ahead of EVERYBODY in the USA. It's just that NOBODY has been exposed to the level of presentation they put on their commercial stations in the USA. It's downright BEAUTIFUL.

And it's NOT the DJ's fault. It's because we have become so accustomed to hearing thing one way and one way ONLY.

I have often cited 4BH 882 AM in Brisbane, Australia as the BEST example for KIXI on other boards. For KIXI, a station (whose numbers do not reflect in Seatte PPM whatsoever) this is the BEST demonstration of where to go in the MODERN world. For the benefit of those who have not heard yet, THIS is where KIXI SHOULD be going:

http://www.4bh.com.au/

Everything in their weekly format is PERFECT for Seattle (and hell, why not throw that SAME classy Aussie voice-over 4BH uses for those sweepers/voicers.)

Might rob KRWM a few notches, but so what? They'll finally have it ALL. (Trust me, they'll make up for it on 98.9 - You heard me KWJZ. If they finally got rid of that BORING smooth jazz CRAP.) You have to also remember, most radio is STILL analog and that's NOT going to change until American radio provides better content on ANALOG FIRST. THEN we'll worry about digital....

Ironic, (and I HAVE been WRONG about them too.) But KPLZ has NO HD signal, but they rank among the most popular stations on PPM. Which is what convinced me to have faith in it. Why? Well, the last thing Fisher would ever want is to cannibalize their AM station on behalf of ONE FM. Which proves something is going good over there at Fisher Plaza beyond the TV station.

I also think those with PPM holders should have a more genuine interest in radio overall than just a cheap check and these nice meetings every now and then. Anyone can fake that. It really comes down to outside people (or animals) who are dedicated radio lovers. We all have our opinions and so do THEY.

As far as I know, only humans LISTEN to. Or care ABOUT the radio, do we not? I mean we're the only calculable source on Earth that does. So therefore, the most unbiased opinions can only come from our pets, dogs, cats, whatever. Smart way to go, but prone to difficulties.

Which might actually be the best place to start with PPM nevertheless.

But we don't think that way, but in ALL HONESTY. We only look for those who CARE in some small way about the radio. Not enough to INFLUENCE it. but enough to measure what the "everyman/woman" is listening to......

And speaking of which, how do those current PPM ratings matter to HD2/3?

Fer cryin' out loud, we've been hearing about the WONDERS of IBOC , but only hearing LAME crap on these HD2/3 channels. This is NO way to convert people off Sirius/XM. C'MON! F--k the recession, either you do something NOW. Or IBOC is DONE...YOU HEAR me?

And yes, I brought a PORTABLE HD receiver to Seattle....And I'm EMBARRASSED to demonstrate it......

DO SOMETHING AMAZING!!

OR ELSE!!

HD Radio is DONE. Forget the "Recession" - IT'S DONE. Forget the bloody excuses...SHUT UP!......I'm not going to HEAR it. Enough is ENOUGH.......

 

[TVradioguru]

Well if July is "currency" with PPM and every advertiser bought into April/May/June speculations of stations with disgusting PPM ratings continues into that. Boy are we going to have a PROBLEM here when advertisers hear of PPM and wonder how the stations on PPM rank.

Really! So exactly how are you going to have a problem Bong? (Your reference to "we") Are you a frequent advertiser on radio?

That's what makes online radio in the USA so Interesting. And don't EVEN get me started on stations in the UK and Australia, whom I frankly believe are LIGHT YEARS ahead of EVERYBODY in the USA. It's just that NOBODY has been exposed to the level of presentation they put on their commercial stations in the USA. It's downright BEAUTIFUL.

Most of those stations are government funded and format controlled. For someone so interested in freeform radio, I find it interesting that you would choose government controlled radio over what we have with far more choices. If you like it so much, why don't you move there?

DO SOMETHING AMAZING!!

OR ELSE!!

HD Radio is DONE. Forget the "Recession" - IT'S DONE. Forget the bloody excuses...SHUT UP!......I'm not going to HEAR it. Enough is ENOUGH.......

The "Oracle of Bellingham" has spoken! That being said, it would be great if you were to heed your own advice first.

 

[ronrob]

So what else do you wanna discuss?

I for one appreciate the posting activity generated by PPM, so the board doesn't become moribund.

But if you've got a better topic ... please let's have it.

 

[vegasfm]

So what else do you wanna discuss?

I for one appreciate the posting activity generated by PPM, so the board doesn't become moribund.

But if you've got a better topic ... please let's have it.

I agree. This is a new system for us all. The more we know about it, the better off we'll be. Plus, there are people from markets
(nearing PPM) outside of Seattle that are interested.

 

[TakeItFromMe]

Okay. Please see "morning show change" thread cowboy because expect to see people being sent out to pasture as PPM results roll in. T-Man did not have his deal renewed but Clear Channel is showing class letting him work out the last few months of his deal :-\ Similar changes in many PPM markets and I bet more to come in Seattle :-X

 

[RadioRon]

There's no better forum to discuss PPM then this. PPM is the most significant industry change that probably any of us will experience. PPM will (and has begun) to impact virtually every department in every radio station in Seattle. Keep it comin'!!!

 

[Jumper]

So... PPM arrives, and measures which crappy, automated, voice tracked, scripted, playlist limited, over commercialized station has the highest percentage of listeners? What a sorry contest!

Can they measure my TSL to my iPod? Playing music, podcasts and audiobooks?

Most stations are run by and cater to the dumbest people, and won't offer any leadership in content discovery. They may as well attach a teat to the dashboard and dispense beer, let them watch CSI on an LCD. Maybe they'd all run into each other and a fresh radio audience could emerge!

BTW, HD Radio is not only dead, it was never alive! Most all stations (big groups) who installed are also shaereholders of iBiquity Digital who has a monopoly on the technology. It's a joke. And Bong- is right again, the stations who installed it aren't willing to fund any real programming on it! They just keep on shooting themselves in the foot!

Fisher didn't do it because their now-gone Technical Director was anti-HD Radio, and *their* company didn't invest in it. (Hi Kelly!)

 

[SeattleRadioPro]

Re: HD @ Fisher

Fisher didn't do it because their now-gone Technical Director was anti-HD Radio, and *their* company didn't invest in it. (Hi Kelly!)

Uh - not quite.

The decision not to install HD was made by the prior engineering manager and the GM (who's now Fisher's VP/Operations). The fact that Fisher didn't invest in iBiquity had nothing to do with their decision.

 

[HowardMBurgers]

HD Radio wasn't being implemented when the previous engineer was at Fisher Radio Seattle. Kelly Alford was indeed the one who discouraged Fisher management not to go IBOC/HD, despite corporate pressure from the HD Alliance, Ibquity and other broadcast groups and peers around the country. From what I understand, it wasn't because Kelly was against HD, but that he felt the company could be spending money on capital projects that would have more of an impact today. To credit of the Fisher corporate management, at least they listened and Fisher avoided making an ill timed investment in something that hasn't yet panned out.

And to clarify, one doesn't have to invest in Ibquity or the HD Alliance other than paying the licensing fees.