Enough Bigger, More Powerful, Clearer Already

[RoddyFreeman]

I realize the power increase was a huge thing for Q100. But after more than 6 months of their promoting it before it happened and after it happened, I'm starting to get tired of hearing it every few minutes. Once at the top of the hour is fine. Even twice per hour is fine. But it's just junking up the station and has for several months. Maybe I'm the only one who feels that way.

 

[livingfruitvirus]

> I realize the power increase was a huge thing for Q100. But
> after more than 6 months of their promoting it before it
> happened and after it happened, I'm starting to get tired of
> hearing it every few minutes. Once at the top of the hour
> is fine. Even twice per hour is fine. But it's just
> junking up the station and has for several months. Maybe
> I'm the only one who feels that way.
>

Apparently their signal didn't grow in proportion to their listenership.

 

[grmf]

> > I realize the power increase was a huge thing for Q100.
> But
> > after more than 6 months of their promoting it before it
> > happened and after it happened, I'm starting to get tired
> of
> > hearing it every few minutes. Once at the top of the hour
>
> > is fine. Even twice per hour is fine. But it's just
> > junking up the station and has for several months. Maybe
> > I'm the only one who feels that way.
> >
>
> Apparently their signal didn't grow in proportion to their
> listenership.
>
??? Don't you mean their listenership didn't grow with their signal?

 

[caller10]

> > > I realize the power increase was a huge thing for Q100.
>
> > But
> > > after more than 6 months of their promoting it before it
>
> > > happened and after it happened, I'm starting to get
> tired
> > of
> > > hearing it every few minutes. Once at the top of the
> hour
> >
> > > is fine. Even twice per hour is fine. But it's just
> > > junking up the station and has for several months.
> Maybe
> > > I'm the only one who feels that way.
> > >
> >
> > Apparently their signal didn't grow in proportion to their
>
> > listenership.
> >
> ??? Don't you mean their listenership didn't grow with
> their signal?
>

Don't cha' hate that when it happens? Don't cha'?

 

[404RadioFan]

Think about it this way. We're all radio geeks. The differences between us arnd the other 4.5 million people in Atlanta are

1. We listen to radio all the time.
2. We care about the personal lives of talent
3. We pay attention to imaging.

If you're getting tired of a slogan now, put yourself in the shoes of Joe Arbitron. He doesn't listen for hours a day, and chances are he's never streamed a station online. He might not even know about XM or Sirius.

When you're sick of something, the average listener hasn't even gotten the clue yet.

Its called branding. Will 11 Alive ever shut up about how they're in HD? Probably not until 2009.

Were we tired of 95.5 being called new, all the way up until last October? Yes. Did that affect their numbers? Probably not. Since most imaging is white noise to a Joe Arbitron.

I doubt Q will drop the slogan anytime soon. Since its in their new TV spot. Speaking of, has anyone seen it(the spot)? Refreshing change from the standard "2 Morning jocks with bags o' cash-insert logo here" sorta spots. And spending ass loads of money on TV never hurts anyone. Hell, I see it at least 5 times a night and I'm sure they're not trying to get the spot to play to me.

 

[ssnake]

> I realize the power increase was a huge thing for Q100. But
> after more than 6 months of their promoting it before it
> happened and after it happened, I'm starting to get tired of
> hearing it every few minutes. Once at the top of the hour
> is fine. Even twice per hour is fine. But it's just
> junking up the station and has for several months. Maybe
> I'm the only one who feels that way.

And moreover, this "bigger, more powerful, clearer" signal is still relatively weak compared to many Atlanta stations, like Star 94. Not worth bragging about.

 

[killme]

> Think about it this way. We're all radio geeks. The
> differences between us arnd the other 4.5 million people in
> Atlanta are
>
> 1. We listen to radio all the time.
> 2. We care about the personal lives of talent
> 3. We pay attention to imaging.
>
> If you're getting tired of a slogan now, put yourself in the
> shoes of Joe Arbitron. He doesn't listen for hours a day,
> and chances are he's never streamed a station online. He
> might not even know about XM or Sirius.
>
> When you're sick of something, the average listener hasn't
> even gotten the clue yet.
>
> Its called branding. Will 11 Alive ever shut up about how
> they're in HD? Probably not until 2009.
>
> Were we tired of 95.5 being called new, all the way up until
> last October? Yes. Did that affect their numbers?
> Probably not. Since most imaging is white noise to a Joe
> Arbitron.
>
> I doubt Q will drop the slogan anytime soon. Since its in
> their new TV spot. Speaking of, has anyone seen it(the
> spot)? Refreshing change from the standard "2 Morning jocks
> with bags o' cash-insert logo here" sorta spots. And
> spending ass loads of money on TV never hurts anyone. Hell,
> I see it at least 5 times a night and I'm sure they're not
> trying to get the spot to play to me.
>

Well said. Kinda like saying "gee, I wish McDonalds would stop saying I'm lovin' it"

There's a reason they do that.

 

[caller10]

>> 3. We pay attention to imaging.

Hummm. You're right, I'm tired of that "more powerful, clearer signal" imaging too. Let's think of some other positioning Q can come up with to relate to Joe Blow Arb.

Q100. Now with even better production values on our imaging.

Q100. Check us out. We've tweaked the equalizer, adjusted the compression, and added a little reverb to the mike. Only on 100.5 FM.

Q100 now with even more music. We only stop for commericals only at 20, 35, and 50 minutes past each hour.

Q100. Every hour, on the hour. It's the legal ID. No other radio station can tell you that Q100 's call letters are WWWQ, and that it's licenced to College Park. If any other radio station tells you a legal ID, it's not ours.

 

[FloydB]

Even still, if Joe Arbitron doesn't give a flyin' flip about the tag, then why play it?

At least McDonald's "I'm Lovin' It" Campaign makes you think about McDonald's. "Bigger, More Powerful, #1 Hit Music, #1 Listen At Work, Now In HD, Dedicated Determined Dependable, First Weather Before The Broadcast, New Whatever" doesn't give me one iota what the station can do for me, or can I see it ever being a major concern for Joe Arbitron. This is one thing that TV and radio have in common: is that every time they upgrade something like a new weather computer, or a million watt HD transmitter (not to mention Clear Channel's big push for HD radio, which no one will ever buy anytime soon, not only because of crappy signal, but the arm and a leg you have to shell out for a receiver), they have to plug the crap out of it. At least 11 Alive plugs it with 10 second promos. A station that I worked at before when Doppler was the hype had a 2minute 30 second promo on the freakin' thing!!

Here's what's disappointing to me: Of all the people that work in this industry that have marketing degrees and are called upon to brand these stations, and THEY are the ones that think they could be the next "Apprentice" because they are "such great thinkers and come up with such great ideas", why is it that the above mentioned branding that your TARGET AUDIENCE could care less about is the ONLY THING you could come up with, along with EVERY STATION IN THE COUNTRY??

You know why "I'm Lovin' It" works for McDonalds? Because They're The ONLY ONE using it!! When you've got 90% of the stations in the market using "#1 station at work" simply because they can manipulate the Arbitron numbers since they hit one demo is straight OVERKILL. Talk to your friends and family out of the business, fellow posters, and they will tell you they hear the overkill as well, and it's been shoved down our throats so much that our brains have tuned out on its effectiveness, if it ever had any in the first place.