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Enough TV Marathons

All over the Thanksgiving holiday weekend TV viewers were bombarded with 24 hours of House, Mork & Mindy and other shows that have been repeated a dozen times (except for Mork & Mindy, which showcased Robin Williams talent, at least for the first few years the show aired before the scripts became mundane and Williams obviously became bored playing Mork.)
Instead of these "marathons", how about networks airing some shows that have been put away in the video archives closet and have not been seen in years?
 
Everything I've ever read says that these marathons draw in more ratings than the regular programming.

You've gotta figure if a network does it more than once it's probably good ratings that are the reason.
 
TV38Fan said:
Yeah, but why not air marathons of the shows we haven't seen in years, instead of the ones we see everyday? ??? ::)

Money and rights issues perhaps? No doubt some shows can be had dirt cheep for a one-day marathon or similar special stunt programming tactic. But not every rightsholder is willing to do that, and not every channel is going to look for shows that are probably not being rerun daily for a very good reason and pay for a one-time deal. Spike may run CSI marathons pretty much every week--never mind holidays--because they have the rights and it's a familiar show. I get that the TV-aholics think going back into the dusty archives to find a show that hasn't seen the light of day for eons is a good idea, but not so much if it makes the casual viewers to whom you're trying to appeal--and lure to your network with a taste of what you normally offer--see a marathon of a long-forgotten show they cared very little about. You can make it work once in a while to be sure, but that's the exception, not the norm.
 
The Newhart marathon on WGN America was great since it is only being shown once a week on WGN and ALN. The final episode was shown for the first time I know of in years. Unfotrunately it was in the middle of the night and my attempt to record it failed. :-[
 
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