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Entercom and TCB Announce Two New Rise Guys Beer Brands

Y2kTheNewOldies

Y2kTheNewOldies

https://news.****************/artic...nd-TCB-Announce-Two-New-Rise-Guys-Beer-Brands

That is an interesting promotion Entercom has with a beer brand though.

Entercom has announced the launch of two new Rise Guys craft beers in partnership with Thomas Creek Brewery, Greenville's oldest craft brewer. Mattman's Rootin' Tootin' Rooster Red Ale and Fat Boy's Prowlin' Growlin' Golden Ale will join the Rise Guys P1 Pilsner as part of the collection, which was launched in July, 2018. The new beers, released Thursday, are inspired by the "The Rise Guys" morning show on WTPT-FM (93.3 Planet Rocks).

"With question marks surrounding college football season, we decided to create our own rivalry in the form of two new, easy-to-drink ales," said Entercom Greenville-Spartanburg Senior VP/Market Manager Steve Sinicropi. "Matching their namesake's unique style and taste, these beers will go head-to-head, and we look forward to our audience responsibly enjoying these new varieties on gameday."
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