Entercom owns Both Magic 106.7 and Mix 104.1 weren't these stations once competing amongst each other when CBS owned WWBX. And will Entercom do anything to 104.1 to avoid playlist overlap
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Entercom Boston
- Thread starter CassChopper96
- Start date
They don’t need to avoid overlap. So long as it’s done strategically within the context of the cluster, that’s entirely workable.
A mainstream AC and a hot AC can share songs, but note that a hot AC may play their currents/recurrents a bit more, and a mainstream AC plays more throwbacks.
I have not particulrly heard any overlap while doing passive listening. One restaurant will have Mix 104.1 on, while another will have Magic 106.7 on instead. It seems as though I hear the latter much more often than the former.
I can probably name a dozen markets where the same company owns the AC and the Hot AC station. How about Los Angeles where iHeart owns the Top 40, the Hot AC and the AC stations? KIIS aims at women in their 20s and 30s, KBIG aims at 30s and 40s, KOST aims at 40s and 50s.
If each station is programmed correctly, there'll be some overlap in the playlists. The biggest stars might get heard on all three stations. But some songs and artists will be unique to one station.
And we should say Audacy is now the corporate name, no longer Entercom.
If each station is programmed correctly, there'll be some overlap in the playlists. The biggest stars might get heard on all three stations. But some songs and artists will be unique to one station.
And we should say Audacy is now the corporate name, no longer Entercom.
Also in Chicago with Hubbard owning WSHE (AC) and WTMX (Hot AC), Cleveland with Audacy owning WDOK (AC) and WQAL (Hot AC), St Louis with Audacy owning KEZK (AC) and KYKY (Hot AC), Sacramento with Bonneville owning KYMX (AC) and KZZO (Hot AC), San Francisco with iHeartMedia owning KISQ (Soft AC), KIOI (Hot AC), and KOSF (Classic Hits).
So it is indeed very common.
It's odd, while listening to 98.5 I often hear ad spots telling listeners to tune into the shows via the Audacy app.
I thought Beasley had a deal for their stations to be on the old Radio.com app. If so, that would transfer over to the new app.
98.5 The Sports Hub, WBZ-FM 98.5 FM, Boston, MA | Free Internet Radio | TuneIn
98.5 The Sports Hub - Boston, MA - Listen to free internet radio, news, sports, music, audiobooks, and podcasts. Stream live CNN, FOX News Radio, and MS NOW. Plus 100,000 AM/FM radio stations featuring music, news, and local sports talk.
WMEX runs ads/promos saying they are available on the Audacy app. Maybe part of the deal is publicizing it and thus luring
people to get the app.
For some who complain about, oh, I wish my talk station were on an FM with a nice clear signal...I'm too far away from a station I really like, why don't they boost their power?--no need to wait for such a thing to happen; these apps will serve you. Also don't be surprised if TV networks and stations eventually go off, replaced by their apps. (Paramount Plus, Peacock, Disney Plus, ESPN app, Ch 7 app, etc)
people to get the app.
For some who complain about, oh, I wish my talk station were on an FM with a nice clear signal...I'm too far away from a station I really like, why don't they boost their power?--no need to wait for such a thing to happen; these apps will serve you. Also don't be surprised if TV networks and stations eventually go off, replaced by their apps. (Paramount Plus, Peacock, Disney Plus, ESPN app, Ch 7 app, etc)
Guess that makes sense. Just felt like Audacy was promoting a competitor.
I could be mistaken, but if I'm remembering correctly, I was thrown off seeing both The Sports Hub and WEEI on the same app. I might have mistaken it for Tune In. I dropped the apps when I got a phone with that had FM radio included.
During the CBS Radio-Entercom merger proceedings, could never understand why Entercom wanted WMJX in exchange for WBZ-FM considering they were ending up with WBMX also? One would have thought that Entercom would have wanted WROR instead to bring their male listeners into the cluster?
I believe he general idea at the time was since they already had WODS "103.3 Amp Radio", WBMX to WWBX,"Mix 104.1", and then adding WMJX "Magic 106.7", that they would have a wall of women listeners. Plus, it could have been a difficult demographic balance, where the FTC would not allow the sale, unless all the demo's were at least fairly balanced also. Those are my thoughts anyway.
Yes, it was "the wall of women" that heavily influenced that decision. Besides, Entercom thought if they were to acquire WROR, it would hurt their male demographic behemoths of WEEI-FM and WAAF. Oh, wait......
One does have to seriously ask, would WROR be #1 right now if they were owned by Audacy?
I'm not sure if Audacy is necessarily a handicap on the Classic Hits format, considering that 105.9 Sunny FM in Orlando is #1 in the market. Also CBS-FM in New York reached #1 in the books a few times.
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