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Entercom Consolidating Formats Again?

A

AceBiscuits

I noticed that KXSN San Diego's airstaff has been completely gutted and replaced with K-Earth's airstaff with the exception of afternoon drive. I also noticed from Lara Scott's Twitter that she also appears to be joining KOOL-FM in Phoenix. This comes on the heels of Race Taylor adding VT duties at WOGL in Philly.

So this begs the question, is Entercom's consolidation of national formats continuing with Classic Hits?
 
Outside of the morning show, whose status I am working to verify, the other dayparts on KXSN were vacant for the past few months.

Lara Scott has been tracking weekends on KOOL and as of now it does not appear she will be joining their weekday lineup.

The consolidation is inevitable at all formats, but it may just be KXSN (and WOGL) filling holes in their lineups for now.
 
As I always say, it's hard to pay people when the company is losing money. The last time Entercom did a quarterly conference call, they said revenues were down 30%. So when that happens, they need to cut expenses by that amount just to stay even. No one expected or planned for this virus to last a year, but it's been ten months so far.
 
As mentioned in another topic, Corporate radio is beginning to nationalize their programming even more due to lack of advertising revenue. COVID-19 is a major reason we see this happening. Also the fact that people are streaming more while working and being at home now more than ever.
 
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Kevin said:
As talked about in another topic, Corporate radio is beginning to nationalize their programming even more
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Not as much "nationalize" as REGIONALIZE. Lara Scott covers the southeast. They'll likely have different people for the midwest and east.
 
AceBiscuits said:
So this begs the question, is Entercom's consolidation of national formats continuing with Classic Hits?
Click to expand...

It's been going on for awhile. Classic hits started getting regionalized before alternative and country did. We didn’t hear about it as much because most of the remote voice trackers replaced locals who were already voice tracked. Seems like most of Entercom's classic hits stations have had no more than two live Monday thru Friday shifts for over a year now.
 
Kent said:
It's been going on for awhile. Classic hits started getting regionalized before alternative and country did. We didn’t hear about it as much because most of the remote voice trackers replaced locals who were already voice tracked. Seems like most of Entercom's classic hits stations have had no more than two live Monday thru Friday shifts for over a year now.
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KOOL was one of the holdouts for a long time. When Entercom took over, they were live in mornings, mid-days, and afternoons with tracking at night and on the weekends. Yet the VT jocks were experienced local talent. And if I remember correctly, they were still doing promotions at the same level as a more "current" based station...staycations targeted at their demo, concerts, things like a "battle of the cover bands" and engaging with their listeners on a local level.

That seems to have all gone by the wayside, and when the 'Rona is over I very much doubt it will come back.
 
Kent said:
It's been going on for awhile. Classic hits started getting regionalized before alternative and country did. We didn’t hear about it as much because most of the remote voice trackers replaced locals who were already voice tracked. Seems like most of Entercom's classic hits stations have had no more than two live Monday thru Friday shifts for over a year now.
Click to expand...
Classic Rock has become what used to be Oldies. The demo is essentially Boomers. From an agency perspective, a Boomer format isn't appealing, but still needs to be served. Because of all this, more resources and regional talent are thrown at younger appeal stations.
 
Kelly A said:
Classic Rock has become what used to be Oldies. The demo is essentially Boomers. From an agency perspective, a Boomer format isn't appealing, but still needs to be served. Because of all this, more resources and regional talent are thrown at younger appeal stations.
Click to expand...

The Classic Rock stations I listen to just keep adding newer songs to the playlist as time goes on. These stations are more Gen X oriented at this point.
 
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