Lets face it, anyone who is smart would stay where they were and not jump on the Clear Channel bandwagon, yeah the money is great, but consistancy is what should be looked for. Since when has Clear Channel flipped a station in New Orleans and it stay that format for a LONG period of time? Minus the urban stations, the last time I checked 104.1 has gone through 4 format/moniker flips in the last 6 years. Unless Clear Channel plans on pulling a U104.5 stunt and plaster everything noticeable then no one is going to give up on WWL, which is a household name in New Orleans. WWL is a fine-tuned station, it's going to take a BIG hit to take it down.