Good idea in the 70s. Bad idea now, given changes in LA population. I have no reason to believe there's interest in rehiring Kevin & Bean, or if Bean is even available.
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Entercom Flips AMP Boston
- Thread starter TheBigA
- Start date
Good idea in the 70s. Bad idea now, given changes in LA population. I have no reason to believe there's interest in rehiring Kevin & Bean, or if Bean is even available.
I started using Latinx because it recognizes individuals who identify as gender neutral who prefer not to be referred to as Latino or Latina - but to each their own. I identify myself as Latino, but still prefer to use that term when addressing a larger group to be inclusive.
Haha correction here: I meant KLLI, not KALI (the fantastic Vietnamese station located in the OC)
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I've been hearing and seeing "Latinx" a lot more lately (I'm in Houston) and it appears to be coming from younger Hispanics working within a primarily English environment who specifically want the emphasis of a gender neutral term. I've also heard it worked into the scripts of a few TV shows. Yes, it flies in the face of proper Spanish grammar, but it might also be the result of different language branches mixing together.
All languages evolve, especially from interaction with other languages. Not sure we should be like the rather chauvinistic francophones who go bonkers every time they sense a threat to "proper Parisian French."
The one advantage Entercom has with Amp is that their programming costs are very low right now. It is essentially a CHR jukebox. Unless there is a massive revenue opportunity with tweaking the format, I don't know if Entercom does it.
amp
Could see a rebranded of station more like 106.5 the End
Could see a rebranded of station more like 106.5 the End
How would that differ from KROQ or KYSR?
Maybe 97-1 should flip to a Classic MOR format! 1170 KLOK in San Jose programmed this format in the 1970's and was a very successful radio station back then.
Sorry to inform you: It's not the 70s anymore.
Half the team retired and wanted to go and live in England. The other half, alone, decimated the ratings.
Rock is predominantly a non-Hispanic white format in LA. The market is 42% Hispanic, 8% Black, 12% Asian and around 10% "other" immigrant communities in no more than second generation... Armenians, Persians, various Arabic-Speaking national origins, Russians, etc. They don't use rock stations, or use them much less than the core non-Hispanic white population.
KLOS is getting very mid-range shares. There is no indication that dissatisfaction with it would significantly populate a second station in that field.
Actually, the only area in that demo range would be an adaptation of NYC's WKTU. More rhythmic, more Hispanic targeted. However, WKTU is working with Caribbean Basin origin persons, not Mexican and Central American. Very different ethnicity. It would have to be well researched.
Again, the ethnicity of the market will decide that. There is a shrinking country core in LA.
They added a mid-day show by a woman who is out of demo and from the Mexico City mentality. Her humor and interests are about zero liked by the LA, mostly second generation, Hispanics. Then they moved her to mornings to further the destruction. Oh, she is the wife of the GM. (She is a delightful, wonderful person and the daughter of a very close and loved friend, but she is on the wrong station).
Haha correction here: I meant KLLI, not KALI (the fantastic Vietnamese station located in the OC)
I was referring to KLLI also, and it is the one that has gotten quite consistently 0.1 ratings.
As I said....there's a reason the format went away. That reason hasn't changed.
Breezy small talk and live-read ads coupled with the slowest, safest, blandest current and older music you can find? Michael Buble into Adele into Billy Joel into Celine Dion into James Taylor? Not gonna work on today's 35-44 woman, sorry. It's been a rhythmic, uptempo world for close to 30 years now.
Very doubtful that anyone would launch a new FM sports station in the current environment with all of the uncertainties. Not to mention the lack of marquee play-by-play rights.
I'm skeptical about a flip in the short term of either Amp or KROQ. I think what is more likely is smaller musical adjustments and perhaps some new household name talent to the lineup.
It seems more likely to me that they move KNX to FM than trying to launch a new Urban AC, AAA, or classic alternative in Los Angeles.
I'm skeptical about a flip in the short term of either Amp or KROQ. I think what is more likely is smaller musical adjustments and perhaps some new household name talent to the lineup.
It seems more likely to me that they move KNX to FM than trying to launch a new Urban AC, AAA, or classic alternative in Los Angeles.
That would appear the most cost-effective, given the expense of operating KNX. It has worked well in Chicago and San Francisco. We may be at a point where there just aren't enough commercially viable music formats right now. Plus they have had the experience of adding live sports to the news format at WCBS.
You act as if 100.3 The Sound occurred during ancient times.
I think a male-oriented format with the highly recognizable KLSX calls is worthy of consideration. I think west coast adaptations of 102.7 WNEW-FM and 103.5 WKTU (good suggestion - a scenario I overlooked) are also worthy of consideration.
Entercom has been blowing up the CBS-owned Top 40 stations it inherited left and right. The only four still standing are Chicago's B96 (a station that's been around for decades and probably will never leave format despite underachieving in recent years), Live 101.5 in Phoenix, 98.5 KLUC (another station that's been around forever) and KAMP.
(Was Power 96 in Miami ever in CBS hands? Even if the answer is "yes," CBS Radio's ownership tenure was brief.)
The Phoenix and L.A. stations are the only non-heritage CHRs launched by CBS Radio that are still standing. I'd place the odds of AMP going away by year end at 80 percent.
I'm amazed that this isn't everyone's most likely scenario. KNX needs an FM signal to meet its full potential in L.A. Upsides are the potentially better demos from being available to an audience that doesn't sample AM, and the fact that the expense of another full station is gone---they're already paying for KNX...they'd just need to simulcast it. And someday, KFI's gonna need to do that with one of its FM sisters, too.
I agree, I think this makes the most sense, especially in the spread out LA market where KNX runs into signal limitations. Most all-news stations that have migrated to FM have been very successful, most notably KCBS in San Francisco and WBBM in Chicago, both #1 in their markets right now. The funny thing is, WBBM would never have migrated to FM if it weren’t for the failed attempt at FM news by Randy Michaels and Merlin in Chicago on 101.1 FM. WBBM would probably still only be on 780 AM if they weren’t pushed to compete with the newly launched FM News 101.1 in 2011. If somebody like Randy Michaels tried that in LA (which would be beyond stupid), I’m sure that Entercom would flip one of their stations to KNX ASAP to compete and squash the competition.
In San Francisco, they could see the success non-com KQED was having in the format, and willingly flipped KFRC to all news.
No such pressure in LA as KPCC gets a 2 share to KNX's 3.
Actually, the FM in question has a lesser "city grade" signal than KNX.
KNX is more than usable to the extremes of adjacent markets like Riverside-San Bernardino and Oxnard-Ventura. The FM being suggested is slightly more limited.
In Chicago, the WBBM simulcast was 19th in 25-54 in February, before the current crisis began. In San Francisco, KCBS and its FM did better, averaging around 7th in the months ahead of the crisis... still behind the non-com news and analysis station.
It appears that going on FM tends to enhance the 55+ listening, but does not do much for the sales demos.
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