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Entercom has renamed Live 105 to Alt 105

Y2kTheNewOldies

Y2kTheNewOldies

https://radioinsight.com/headlines/121960/live-105-san-francisco-relaunches-alt-105-3/

http://alt1053.radio.com/

Note this is after when Dallas and New York Entercom stations had their format flips to the Alt Brand


Entercom has brought the “Alt” brand to another market as it has rebranded Alternative “Live 105” KITS San Francisco as “Alt 105.3“.

KITS had used the “Live 105” moniker since 1986 when the station completed its evolution from Top 40. It now joins Entercom’s recent launches in New York and Dallas with the Alt branding. No yet word on the status of the Live 105 airstaff.

KITS ranked 22nd in the San Francisco market with a 1.6 share and 23rd in the San Jose market in the November Nielsen Audio ratings.

INSTANT INSIGHT: To drop the Live name after all these years means there likely was a perception study done that showed that the station no longer was held in a positive light by potential listeners as the ratings have shown. Live 105 has made many shifts to its identity and music over the years and the time may simply have come where Entercom believed it was best to rebuild perception under a new identity.
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31 years and at, or near, the bottom of the ratings almost the whole time. Only surprise is that it lasted this long.
 
miketheradioguy said:
This is very surprising since iHeartMedia already uses the ALT 105.3 branding in Norfolk when they launched that station on Halloween.
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Won't matter for anyone who lives in California. But the Norfolk station uses the brand for its Twitter and Facebook handles. Right now, the SF station has shut down its social media sites.
 
Last night, I was checking their Facebook and it was loaded with comments from folks who were treating this like a format change. It's not. It's simply a rebranding. I get it, we like to stick with brand names we are used to. In my city, people still refer to the sports stadiums as the Gund and the Jake, even though it's been a decade since those rebrandings. But, as Lance pointed out, the Live brand was trash. It's a miracle cbs didn't blow this up
YEARS ago.
 
TheBigA said:
Won't matter for anyone who lives in California. But the Norfolk station uses the brand for its Twitter and Facebook handles. Right now, the SF station has shut down its social media sites.
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Not to mention that both the Norfolk and San Francisco stations use the alt1053.com domain.
 
adradio said:
Didn't they have decent ratings during Alex Bennett's time there?
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Yes - Bennett's show was popular, though people knew him from KMEL in the album rock days ("Camel 106"), and The Quake. Then they replaced Bennett with Howard Stern's show, and that was popular too. And I believe the format was decently popular for at least a decade after the launch. I recall that it was created by one or two of the DJs at the prior format "Hot Hits" 105/Kits though I can't remember names at this point. I recall that the only holdover from the "Hot Hits" days was the weather report being referred to as the "105 Forecast" which Kits did with a jingle.

But unless it's changed, their signal is awful - especially in a car. I would try to listen to Bennett while commuting, and the station was always full of static...this was in the 90s, IIRC.
 
The signal always faded out right at the top of the Altamont in a car. But I used to be able to get it in all the way in the Lodi area, but that was with a 40' antenna and hand like a safe cracker on the tuner.
 
LKellerIII said:
Yes - Bennett's show was popular, though people knew him from KMEL in the album rock days ("Camel 106"), and The Quake. Then they replaced Bennett with Howard Stern's show, and that was popular too. And I believe the format was decently popular for at least a decade after the launch. I recall that it was created by one or two of the DJs at the prior format "Hot Hits" 105/Kits though I can't remember names at this point. I recall that the only holdover from the "Hot Hits" days was the weather report being referred to as the "105 Forecast" which Kits did with a jingle.

But unless it's changed, their signal is awful - especially in a car. I would try to listen to Bennett while commuting, and the station was always full of static...this was in the 90s, IIRC.
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Steve Masters was one of them.
 
Interestingly, KITS-HD2 is identifying itself as both "Indie 105" and "Live 105" sometimes with an Indie id running back to back with a Live id. It's an odd way to announce a name change. Music seems to be the same though.
 
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