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Entercom Signs with Jelli

K

kfitz

Just caught this from Feb. 28, 2013, Entercom signs group deal with Jelli. Jelli is an automated system that allows listeners to vote and select music on stations. Generally, this system is employed at stations with fast music rotations, (CHR, Hip Hop, Alt Rock, Country). Companies usually use Jelli to replace Disc Jockeys; often the evening and overnight guys. As I'm often in Nevada; I here it on Swag 104.9 in Reno (evenings) and on 96.7 in Vegas which uses it 24/7. It is a novel idea but personally I'm not a big fan. The Traditional Model of Radio is Not Broken - Jokless stations usually don't fare well...this is better than stations with No personality...but on a market leading station like KRZ or Froggy this doesn't seem to make sense other that slashing budgets. Curious to see what y'all think about it. Listen to some Jelli stations on-line and see what I mean. This isn't TM Stereo Rock...but man; it seems like radio in this market is going this way!
 
Isn't it just a matter of time before every daypart is jockless or tracked? Drive times will be the last hold outs, but I can see it happening.
 
Stolen from a BB..."Stereo Rock" was an automated radio format out of Texas, from a company called TM Productions. Basically, they would ship out reels of songs, with announcements, to stations, so little or no local on-air staff was required.

FYI Nigel...it's not gonna happen, most locals already are VT most of the day besides drive times. Some even vt the drive time.

It distresses me that the ONLY thing that makes radio different from ipods etal is the local personality, but bean counters are removing it.
 
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