True, but “IHeartRadio” is still the name of the broadcasting and streaming arm of IHeartMedia. So it’s the “IHeartRadio App” and it’s an “IHeartRadio Station” which makes sense. If Entercom is now going to start telling people “This is WBBM, an Audacy Station and live everywhere on the Audacy App” people are going to be like wtf is that? People knew what the Radio.com app was about. People know what the “IHeartRadio” app is about. People are not going to know anything about Audacy. Also, you know you came up with a bad name when the computer’s spell checker keeps wanting to auto-correct Audacy to Audacity!
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Entercom To Rebrand as Audacy
- Thread starter AceBiscuits
- Start date
That proves they did not test the name well.
reminds me of early spell checking in Word that wanted to change Beasley to “beastly”.
LOL I wrote that post before VW announced it was a very poorly publicized April fools joke!!! How embarrassing for VW!
Entercom is changing its corporate name, and will begin trading on the New York Stock Exchange as Audacy, Inc. under the ticker AUD. Date of the change is not yet confirmed.
According to this, the change will take place on April 9:
Had to make sure it wasn't April 1st yet.
Audacy for me will always be the brand of audio tape.
Audacy for me will always be the brand of audio tape.
Had a flashback to the Orban Audicy too
Check the background of the last company to use the "Audacy" moniker; funny stuff. Perhaps the new Audacy will follow in its namesake's footsteps in more ways than one!
Davey Field probably hopes the name change will compel everyone to forget how badly he screwed up so many of his radio properties.
Audacy reminds me more of "audacity" than odyssey!
The company formerly known as Entercom was the victim of multiple major security breaches over the past two years and hasn't even figured out how to disseminate accurate playlist data to the web sites of many of its radio stations. Why on earth would anyone place their faith in this company to properly manage digital audio content?
If I were an existing or would-be podcaster, I guess I do not exactly understand the value proposition or competitive advantage Audacity provides to me vis-à-vis Apple, Google Play, Spotify, Buzzsprout or Podbean.
Davey Field probably hopes the name change will compel everyone to forget how badly he screwed up so many of his radio properties.
Audacy reminds me more of "audacity" than odyssey!
The company formerly known as Entercom was the victim of multiple major security breaches over the past two years and hasn't even figured out how to disseminate accurate playlist data to the web sites of many of its radio stations. Why on earth would anyone place their faith in this company to properly manage digital audio content?
If I were an existing or would-be podcaster, I guess I do not exactly understand the value proposition or competitive advantage Audacity provides to me vis-à-vis Apple, Google Play, Spotify, Buzzsprout or Podbean.
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Turning their backs on radio and instead feeling that the future is with podcasts of Boomer Esiasion and Demi Lovato...Audacy = luge ride to oblivion. They are clueless.
Do you do a podcast? If you did, you'd understand the difference. All those other platforms are merely that: Platforms. They don't in any way route potential listeners to your specific podcast. The podcaster is responsible for driving traffic to their own podcast. The radio companies help podcasters direct their existing audience to related podcasts on their platform. iHeart is pretty good at this. NPR is probably the best. Still, if you're a podcast creator, placement is not a one-or-the-other thing. You want your podcast on ALL platforms. I see the research an the initial location is usually not the defining factor.
There was a great documentary about the rise of gas stations at the turn of the last century. A lot of blacksmith shops started adding gas pumps to their barns. They didn't stop putting shoes on horses. But their location usually made them optimal stops for cars seeking fuel. Same with podcasts. They're not stopping their heritage business. Just expanding it. They're not "turning their backs" on anything. That's YOUR interpretation and your attempt to redefine their business to suit your agenda.
That info is helpful; thank you.
At some point, there will be consolidation in that space. I am skeptical that the Audacity platform will be a long-term survivor.
In the case of NPR, they don't allow just anyone to invade their space, do they? What I mean by that is this - the content needs to fit NPR's mission & core values, correct? In other words, the nature of the content needs to be compatible with the NPR brand.
At some point, there will be consolidation in that space. I am skeptical that the Audacity platform will be a long-term survivor.
In the case of NPR, they don't allow just anyone to invade their space, do they? What I mean by that is this - the content needs to fit NPR's mission & core values, correct? In other words, the nature of the content needs to be compatible with the NPR brand.
The call letters could be described the same way. They're there for only one reason: They're legally required by the FCC. In this case, they're required by the guy who signs the paychecks. There's such a thing as company pride. The people who work there can tell their relatives across the country that they work for the same company that's in their town. Sure you can find all kinds of reasons not to do something. But these folks know what business they're in. They know people pay them money to have their products sold on their stations, so why not use that same platform to sell themselves? The folks at Sirius push the brand name all the time. The new Apple Radio stations brand themselves and push the Apple brand all the time. That's why they're there: To sell computers and phones. So don't kid yourself. Don't like branding? Buy the CDs and listen to the music on your own player.
Spotify and Apple Podcasts (and Stitcher and probably others that I have not used) have robust interfaces for discovering podcasts. Literally all Apple Podcasts consists of is a directory and search engine for podcasts, plus an audio player that fetches recent episodes of the things you subscribe to. Spotify and Stitcher both have a directory/search and show ads for their own podcast productions, much in the same way Audacy probably does.
Now, is it likely that someone will find you on Apple Podcasts, unless you have some pre-existing celebrity? Probably not. It's a big world out there. But the cost of entry is pretty low too.
My question about the long-term survivors would be the pure-play podcast companies, like Podcast One (who produces Adam Carolla).
Yeah, the NPR podcasts are produced and distributed by NPR. Some may be co-produced, not sure. I'd disagree with BigA, though - NPR is among the worst at conversion because the NPR podcasts were banned from being mentioned on the air by the member stations a few years ago.
Seems foolish to give up "radio.com" as a domain. As far as the name change is concerned, I think they left a letter out. I think they should have called it Audiacy - short for Audio Idiocy.
I don't think they're giving it up. It won't be available on the domain marketplace anytime soon. They retain a number of domain names that they don't use publicly. A lot of companies do this. They'll just route traffic to the new domain.
Funny that you bring that up:
PodcastOne Sold To Event-Streamer LiveXLive In $18 Million All-Stock Deal.
PodcastOne, the podcast network created in 2013 by longtime network radio executive Norm Pattiz, has been acquired by LiveXLive Media, the live concert video streaming service, in an all-stock deal
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