Does Entercom know they have two Sports signals ? Why are The Red Sox on 680 ? Why Don't Entercom Put the Red Sox on 850 ( Tonight Celtics on 93.7 )??
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Entercom U know U have 2 Sports Signals !! Use Them !!
- Thread starter N.E. Streetz
- Start date
Because 850 and 93.7 are simulcast stations and must remain that way for proper ratings credit. If the programming is different then they have to be PPM encoded as two different stations...it would case havoc with the ratings and is more trouble than it's worth.
Give it a couple book, it'll happen. I find it interesting though that with ESPN moving to FM in NYC, they immediately let the cat out of the bag that 1050 will simulcast for a couple months and then switch to Spanish sports talk. I wonder why Entercom didn't do something similar.
N.E. Streetz said:
No, they didn't know it. They were so glad you pointed that out to them.
Thank you...Captain Obvious.
(BALA CYNWYD, PENN.) -- Entercom Communications Corp. the radio station operator, today announced a novel program in which some of its stations would compete with themselves.
"It may cost us some revenue, but it's really not fair of us to use two stations in the same ADI to broadcast the same programming," said Entercom President and CEO Davey Arena.
Entercom executives are known to regularly consult with Internet bloggers as they plan each and every strategic move the company makes.
"We continue to receive very, very, very wicked excellent advice from a Boston board," Arena said. "We have a sports station simulcast. Obviously we need to end the simulcast, reign in our coverage area, and put different sports programming on one of those frequencies."
Under the plan, station WEEI in Boston, which operates on both AM and FM frequencies will change the AM broadcast to a different sports format. An ESPN radio format is considered a likely change, although it has repeatedly failed to garner a following in the market in the past.
Industry analysts noted that the result could be a loss of listeners to the Entercom stations since its FM signal is licensed to a community in the northern suburbs of Boston, while its AM station has a "directional" signal and cannot be heard after sunset in some communities in the ratings area.
"We make radio decisions based on radio and the expert opinion of would-be board ops who are kind enough to give us a constant stream of advice," Arena said. "We have been reminded that we have two sports signals and we need to use them, and use them we shall."
The company, which operates more than 100 stations in 23 markets, is expected to take a charge against earnings to reflect anticipated revenue losses resulting from the new policy.
Entercom reported after tax net income of $68 million for the year ended Dec. 31 and has stated that without the guidance of bloggers, it would have had to sell many of its properties, auction off the furnishings in Arena's office and carry colon-cleanser infomercials on all of its stations.
"It may cost us some revenue, but it's really not fair of us to use two stations in the same ADI to broadcast the same programming," said Entercom President and CEO Davey Arena.
Entercom executives are known to regularly consult with Internet bloggers as they plan each and every strategic move the company makes.
"We continue to receive very, very, very wicked excellent advice from a Boston board," Arena said. "We have a sports station simulcast. Obviously we need to end the simulcast, reign in our coverage area, and put different sports programming on one of those frequencies."
Under the plan, station WEEI in Boston, which operates on both AM and FM frequencies will change the AM broadcast to a different sports format. An ESPN radio format is considered a likely change, although it has repeatedly failed to garner a following in the market in the past.
Industry analysts noted that the result could be a loss of listeners to the Entercom stations since its FM signal is licensed to a community in the northern suburbs of Boston, while its AM station has a "directional" signal and cannot be heard after sunset in some communities in the ratings area.
"We make radio decisions based on radio and the expert opinion of would-be board ops who are kind enough to give us a constant stream of advice," Arena said. "We have been reminded that we have two sports signals and we need to use them, and use them we shall."
The company, which operates more than 100 stations in 23 markets, is expected to take a charge against earnings to reflect anticipated revenue losses resulting from the new policy.
Entercom reported after tax net income of $68 million for the year ended Dec. 31 and has stated that without the guidance of bloggers, it would have had to sell many of its properties, auction off the furnishings in Arena's office and carry colon-cleanser infomercials on all of its stations.
>>Because 850 and 93.7 are simulcast stations and must remain that way for proper ratings credit. If the programming is different then they have to be PPM encoded as two different stations...it would case havoc with the ratings and is more trouble than it's worth.
I wasn't aware of that--I was thinking that maybe there were parts of the area where 93.7, 103.7 etc were a bit weak and they were trying to cover everyone.
>>"We make radio decisions based on radio and the expert opinion of would-be board ops who are kind enough to give us a constant stream of advice,"
A brilliant satire! Admittedly some of us have done things like suggest Sox games or the whole
WEEI format go to 93.7 for a bunch of reasons, and it did wind up happening, but yes...Entercom
and all companies clearly rely on us, the REAL program directors and consultants, who can be found right on this board!
When the news came last year about the WEEI move many of us, me included, thought, "OK,
if there's a conflict one team goes on 850 and the other on 93.7. Then we see Sox on 93.7/850
and C's on WRKO, or vice versa (or WRKO doing things like taking the NL playoff game). But
now I see why they do it.
Suppose Entercom had sold off WRKO, and only had one AM station in town. Then they would have been forced to maybe "split" them in a conflict--or better yet they could have done this:
"Due to tonight's Celtics playoff game, the Red Sox-A's game will be heard on WAAF 107.3
and WKAF 97.7" (or just the 97.7 maybe)
But it all comes down to ratings (billing, etc.) Amazing! Thanks for the info, rockcaptain,
and thanks for the great satire thirdendorsed. (Next up, WRKO will probably start running liberal talk. "It was all those emails and letters we got from the Progressive Talk Boston yahoo group,"
they tell us. / satire )
I wasn't aware of that--I was thinking that maybe there were parts of the area where 93.7, 103.7 etc were a bit weak and they were trying to cover everyone.
>>"We make radio decisions based on radio and the expert opinion of would-be board ops who are kind enough to give us a constant stream of advice,"
A brilliant satire! Admittedly some of us have done things like suggest Sox games or the whole
WEEI format go to 93.7 for a bunch of reasons, and it did wind up happening, but yes...Entercom
and all companies clearly rely on us, the REAL program directors and consultants, who can be found right on this board!
When the news came last year about the WEEI move many of us, me included, thought, "OK,
if there's a conflict one team goes on 850 and the other on 93.7. Then we see Sox on 93.7/850
and C's on WRKO, or vice versa (or WRKO doing things like taking the NL playoff game). But
now I see why they do it.
Suppose Entercom had sold off WRKO, and only had one AM station in town. Then they would have been forced to maybe "split" them in a conflict--or better yet they could have done this:
"Due to tonight's Celtics playoff game, the Red Sox-A's game will be heard on WAAF 107.3
and WKAF 97.7" (or just the 97.7 maybe)
But it all comes down to ratings (billing, etc.) Amazing! Thanks for the info, rockcaptain,
and thanks for the great satire thirdendorsed. (Next up, WRKO will probably start running liberal talk. "It was all those emails and letters we got from the Progressive Talk Boston yahoo group,"
they tell us. / satire )
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