Along with the requisite pay cut?
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Entercom's alternative experiment not a success?
- Thread starter tall_guy1
- Start date
Along with the requisite pay cut?
Well, you could give Lazlo and Jeriney their PD and MD duties respectively to make up for it. Maybe Slimfast could be the producer or something.
You do know that both of those bands were popular 25 years ago?
Linkin Park stayed pretty popular until about 2014; one could argue they never lost relevancy until the band went on its indefinite hiatus due to Chester Bennington's suicide. The Smashing Pumpkins did lose relevancy after their breakup in 2001 and despite the various reformations have never fully regained it. Their single "Cyr" from last year did get some attention though.
The age of a band does not mean automatic loss of relevancy. Foo Fighters and Weezer are still pretty popular including among Millennials and Zoomers, for example. I've never supported ageism in the business; if a veteran artist is relevant to younger audiences as well as old I think they're still viable for current airplay.
I didn't say I was necessarily fond of it. They were more interesting a station before the consolidation. I am particularly not a fan of Linkin Park. I actually like 105.1 The X (a mix of rock and alternative) better in Kansas City these days.
https://news.****************/artic...s-Regional-Leadership-Updates-for-Alternative
Audacy has announced leadership changes at their Alternate stations.
As of Monday, ‘VIL has dropped Klein & Ally and Lazlo, while ‘RBZ has dropped K&A.
Audacy Taps Brad Steiner As New Regional Brand Manager Of Alternative Formats.
Brad Steiner joins Audacy as Regional Brand Manager working with three of the company’s modern rock stations – “Alt 92.3” WNYL New York, “Alt 98.7” WDZH Detroit, and “104.3 The
Well Audacy has announced that Brad Steiner will manage the company's alternative affiliates like WNYL, WSFS and WDZH most notably.
Classic Alternative may be the approach some struggling Alt stations may want to consider. In the Feb PPM, the first month (not even a full month) for 91X San Diego, as Classic Alternative, saw a climb up 1.9 - 2.8. Maybe looking at the past is the future for the Alternative format. Audacy's Alternative competitor, KBZT which has the nationalized Alt fell 2.2 - 1.9. These are the 6+ numbers, but I suspect 91X did very well in 25-54 as this is the target demo for Classic Alternative. Of course one month is not long enough to see how this trends, but this is something to watch, as I'm sure the programmers at other Alternative stations will be doing.
Looking at the past is not the future, it's the present because old people who grew up with those songs are the ones still listening to radio, but they'll age out of the advertising demo soon. Meanwhile, the kids are all streaming other things.
Programming to a younger audience would be the future but the bean counters wouldn't be happy with those ratings, they'd rather shoot themselves in the foot than build future radio listening habits from an early age. Anyway it's too late for that now.
Yeah, if you define "soon" as 2032 and beyond. The folks who grew up on those songs are in their 40's now and are going to be in the sales demos for a while to come.
And those songs are from an era before Alt became so fragmented. The songs can attract more listeners than current material can.
The accountants don't do programming. Those decisions are research and ratings based and the data shows that those who like most current alternative rock are highly fragmented and can't create a successful station.
Many of which are not rock.
Many of which are rock. A lot of Spotify's BILLIONS CLUB playlist (all of the songs with a billion-plus streams) are rock/alt or adjacent tracks.
Zoomers listen to everything.
Radio isn't in the music distribution business. That's why there's Spotify.
Radio is the free sample. They play the consensus music that everyone agrees is great. The rest is up to you.
I was only taking contention with CTListener being a rock doomsayer again as far as streaming goes. I’m not making a Spotify to radio comparison or even a comment about music distribution.
But your reaching a conclusion based on metrics that aren't indicative of the audience size. If one person plays the same song over and over, it could give the impression that the song is popular with a lot of people. When if fact it's just one person.
As for my being a rock doomsayer, I have no dog in this fight. I like rock and have even found the occasional interesting new band or (more often) song while browsing SiriusXM channels or listening to a few favorite webcasters. But overall, the genre seems bereft of new ideas that can resonate with a mass audience, especially in a nation whose demographics have been swinging away from non-rhythmic musical preferences for several decades now. I'd love to be wrong about this, but what I'm seeing in cold, hard statistics doesn't give me much hope for a broad-based rock revival.
This was from a year ago. It looks like I don't have to eat my words. It's almost like listeners know best or something!
Well let's review: Did Audacy discontinue their Alternative format(s)?
No, but they stopped playing the dreck they played a year ago on all of them (like The Tramp Stamps and Post Malone.) The "pop alt" format they had going went away.
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