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Entire Spring Ratings Book is out

The top 3 remain the same with DVE, KDKA and DSY. 3WS moves into 4th place, which means the classic hits format is working out very well. WPGB, WSHH and WKST fell slightly. Wamo had a slight gain, where Bob FM continues to fall. Star is hanging steady and with a full book of the Zone now, they are even worse than K Rock. CBS is probably scratching their heads now with the man station. The Zone is now tied with WAMO AM and WPTT AM.
 
Todd said:
with a full book of the Zone now, they are even worse than K Rock. CBS is probably scratching their heads now with the man station.

My prediction is several of the remaining CBS man talk stations, including Pittsbugh, will dump the format in the next few months.

Then about 5 years latter somebody will have the idea that there is a big hole for FM man talk and that it must not talk about politics or anything important going on in the world. The stations will all get 1 shares and flip formats until 5 years latter...
 
with a full book of the Zone now, they are even worse than K Rock.

Now I want for certain people to come on here and defend this horrible format. Please do so because I want a conflict!
 
Well, you won't get that from me.... I thought the lineup looked good on paper, but having had the chance to hear the station the last couple of weeks, I think it misses the mark entirely... even Paulsen, and I've always liked his work. O&A have no connection here, Miller's show is only slightly more intelligible than his Monday night Football work, McIntyre.. well.. let's say I just don't get it... and Scott had better flow when he played 4-6 minutes of music every quarter hour. Now there's no night show either... I told you they should have just gone smooth jazz and been done with it.

But having said that, and only seeing the 12+ numbers, I'd like to see the male 25-54 and 35-64.... if you notice, EAE had a horrible book, 970 was still a no-show, and PGB went down with baseball (and KD went up without it). Might take 1 more book to see what's really happening. Then again, we'll be into football season, and The Zone will be a station searching for a male audience and NOT talking about the Stillers. Good luck with that....
 
Parttimer said:
Then again, we'll be into football season, and The Zone will be a station searching for a male audience and NOT talking about the Stillers. Good luck with that....

If the station is still around.
 
I thought the lineup looked good on paper, but having had the chance to hear the station the last couple of weeks, I think it misses the mark entirely...

I have to disagree. I don't think it's a perfect bullseye, but it does it a target. I've listened to the station and tried to evaluate it from two different perspectives. Personally, it doesn't really float my boat. I don't find it all that entertaining to me personally. But looking at it objectively, it strikes me as something that the people who think Howard Stern is entertaining might also enjoy.

There's a huge pile of stuff out there in the world of show business that attract a big enough audience to be profitable that I just don't get at all. I can't understand how anyone can listen to rap without going stark raving mad, but there's a profitable audience that enjoys it.

I see two problems with The Zone. The first is that each individual show on daytime is a stand-alone entity unto itself. Opie and Anthony are one thing, they appeal to whoever they appeal to. Stiegerwald's sports show appeals to the grumpy sports fans who like being depressed. That could be a profitable niche, but it's a different niche from O&A. Miller's show appeals to over-educated geeks who can get his allusions. Anyone who can refer to Saturday Night Live as the "Bottle City of Kandor" is playing to a very specific target audience. The John & Gab come on with their schtick, which would appeal to the people who liked Opie and Anthony, but they're usually too busy in the afternoon hanging out at the mall until high school's back in session. The Paulsen comes on, and his stuff is too articulate to appeal to the people who like John & Gab. After that, the good television programs come on so who cares what's on the radio?

So, to fix that, they need to consider re-arranging what they have. Move Stiegerwald to evenings when it's mostly grumpy old men listening to the radio because their wives won't let them watch the shows they like on television. Put John & Gab on after O & A to keep the kids listening through earplugs in class. Move Miller to before Paulsen, so that Paulsen won't seem too cerebral in comparison.

Their second problem is what I've posted about almost 347 times now. No one is going to stumble across The Zone by accident and decide to stay tuned. It ain't gonna happen. If Infinity isn't going to spend any money on advertising or promoting the station, they might as well pull the plug now as wait to pull it later.

Then maybe they could hire back that person who posts in here who they fired a while back and he'll find some other single cause to post about.
 
Put John & Gab on after O & A to keep the kids listening through earplugs in class.

I can't think of any kids that would listen to John and Gab. John is a middle aged man acting like an adolescent but it does not mean that an adolescent would listen to him. It's creepy to put it mildly. Now if it was Kidd Chris, there are actually kids who listen to that show. His audience is proof of such.

Then maybe they could hire back that person who posts in here who they fired a while back and he'll find some other single cause to post about.

If this was in reference to what we already talked about, then allow me to correct you on a few things:

1) I worked in Philadelphia for WYSP, not Pittsburgh for WRKZ.

2) It was not a firing due to poor performance (the old WYSP was drawing about a 4.0 in the Arbitron while the current WYSP draws about a 1.5 in the Arbitron). It was a termination due to a change in format. And since when does almost two years justify a while back?

3) If the above italicized comment is directed at me, then I will tell you that I will post about whatever the hell I want to post about and if you have a problem with it, then maybe you should think about perhaps posting somewhere else. I really can't think of one individual on here who actually finds your sniping at others who post on this board to be either necessary or even remotely humorous. I have seen over a hundred posts on here in which you have personally attacked other posters and yes I will be one of many people to tell you that you have probably been reported on more than one occasion to a moderator and I have absolutely no idea as to why they still allow you to post in here. It doesn't matter if they throw you off or not because you will be back on using a different screen name anyway.

Put it this way, if CBS Radio were to pour in advertising money to the station in the form of television advertisements, multiple billboards in high-traffic areas, and lets say for the purpose of being real adventurous a blimp that flies over the city. How is any of this going to change the individual who has an arbitron diary? Advertising might pique curiosity, but the average attention span forgets what happened two minutes ago and therefore they won't get the numbers. There are probably still people who get the diaries who fill in WBZZ or even better yet WJOI.

The Zone is drawing WPTT and KQV numbers. No FM station should operate as low as this station has, I don't give a damn what format gets rolled out onto the frequency or even what kind of fancy pants advertising the station decides to do. But here's an even bigger issue to ponder: FM Talk radio stations that have no affiliation to political agendas that are either owned by CBS or Clear Channel have received ratings in the ballpark of 1.7 and these same stations throughout the United States are among the lowest rated stations in their market and they are the lowest rated FM stations.
 
Move Stiegerwald to evenings when it's mostly grumpy old men listening to the radio because their wives won't let them watch the shows they like on television.



I'm guessing that's not issue it was in the Ozzie and Harriet days:


NEW YORK (AP) — The average American home now has more television sets than people. That threshold was crossed within the past two years, according to Nielsen Media Research. There are 2.73 TV sets in the typical home and 2.55 people, the researchers said.
 
feeball said:
I can't think of any kids that would listen to John and Gab. John is a middle aged man acting like an adolescent but it does not mean that an adolescent would listen to him. It's creepy to put it mildly. Now if it was Kidd Chris, there are actually kids who listen to that show. His audience is proof of such.

Boy, Johnny Mac or Kidd Chris (are you sure it's not Chris Kidd?) . . .

That truly is like asking the listener if he'd rather be hung or shot.

Other than that, hey, Fee, if it means anything to you- I don't think you're anything less than a pro.

Boss- I'll bet you'd call it a safe bet that a lot of the audience Steigy appeals to are still watching TV on 25" consoles.

Made by Philco.
 
Pratte4Life said:
feeball said:
I can't think of any kids that would listen to John and Gab. John is a middle aged man acting like an adolescent but it does not mean that an adolescent would listen to him. It's creepy to put it mildly. Now if it was Kidd Chris, there are actually kids who listen to that show. His audience is proof of such.

Boy, Johnny Mac or Kidd Chris (are you sure it's not Chris Kidd?) . . .

That truly is like asking the listener if he'd rather be hung or shot.

Other than that, hey, Fee, if it means anything to you- I don't think you're anything less than a pro.

Boss- I'll bet you'd call it a safe bet that a lot of the audience Steigy appeals to are still watching TV on 25" consoles.

Made by Philco.

Nobody said it was an exact science with Johnny Mac or Kidd Chris. At least Pittsburgh never had to listen to "The Greaseman" unless he was on some low-wattage AM frequency. Hung or shot, how about gutted like a freshwater sea creature.

Thanks for the compliment.
 
One time years ago David Letterman thought it would be a fun gag to take over the WNBC phone line and answer calls as the operator.

The first call he took was from a listener convinced- ABSOLUTELY CONVINCED- Howard Stern was The Greaseman.
 
John is a middle aged man acting like an adolescent but it does not mean that an adolescent would listen to him.

Howard Stern was born January 12, 1954. Howard Stern is a 53 year old middle aged man acting like an adolescent.

Opie is really Gregg Hughes, born May 23, 1963. So he's 44, which makes him a middle aged man acting like an adolescent.

Anthony Cumia was born April 26, 1961. That makes him 46, and another middle aged man acting like an adolescent.

John McIntire admits to being in his "late 40's", which is a tiny bit older than Opie or Anthony, but younger than Howard Stern.

So, are you telling me that adolescents don't listen to Howard Stern or Opie & Anthony because they're middle-aged? That's not to say that some people don't like McIntire's schtick. But any failure on McIntire's part to appeal to the skate-board set is due to his bad material, not his age.

And for what it's worth, Scott Paulsen is 48.

If this was in reference to what we already talked about,

No, if it were, I'd have mentioned you by name. But you thought I was referring to you, didn't you?

RADIO REALIST IS JOE HALLENBECK

Damn! You're one of the few people who would likely get Dennis Miller's arcane cultural allusions.

a safe bet that a lot of the audience Steigy appeals to are still watching TV on 25" consoles.

Made by Philco.


You called that one right. Some people are a little humor deficient. It comes with being a boss. All that management and supervisory pressure knocks the sense of humor right out.

Howard Stern was The Greaseman.

Are you telling me that he's not!!!!!! Next you'll tell us there's no tooth fairy.
 
I don't know, Realist.

I never really liked Miller before this talk show. I always thought he was kind of a smart alleck.

But now, thanks to the miracle of the internet, I merely have to Google Search his punchlines and Voila! They make perfect sense!





Oh come on. Like no one on this forum Googled "Joe Hallenbeck."




But one thought on The Man Station- WTZN. It seems to me this format is very similar to that of a sports talk station and often times IS a sports talk station.

And let's face it- women don't listen to sports talk stations. It is a format designed not so much to get ratings as it is revenue by targeting an audience.

The station will never do as well as 104.7 or KDKA- or for that matter just about any music station (including B-94 and K-Rock)- because it totally eliminates half the population as an audience.

But among the other sports stations- or MAN STATIONS- it could be argued WTZN has been successful. ESPN 1250 pulled in their lowest rating in recent memory- and the number- while beating The Man Station- did not do so by enough of a margin to feel real comfortable. WBGG isn't even registering numbers anymore- not even their standard 0.4.

All three of these stations are competing for the same audience. So if you look at it this way, perhaps there will be enough of a draw for the format to stick.

Of course, I don't really care what they do on 93.7. I just want them to bring back Dee Snyder's House of Hair!
 
<i>Some people are a little humor deficient. </i>


Yeah, that one about the husbands not being allowed to watch TV was a real knee slapper. You should be writing for Kenny Bania.
 
The only thing I have to say is this:

Pratte, for the 1 millionith time, it is Kidd Chris not Chris Kidd...HAHA!

I still cannot stand John McIntyre. For example, the other day he had a real nice intelligent conversation about journalism in today's world with some PG writer and right after the interview he ran some skit called "The Kinkersons" with him and that annoying woman and I am just going to leave it at that.....

McIntyre should of just stayed with politics, something he was decent at not this hybrid comedy / politics because he stinks at comedy and the only shot he had was with politics but I think he blew his reputation here in Pittsburgh because his old listener base was horrfiied that he gloated about telling stories about the affairs he had and other perverted comedy that just isn't funny coming out of a burned out 50 year old DJ. That would be like if Lynn Cullen or Chris Moore decided to do bad comedy, I mean you would never be able to take them serious again!!!!

As for The Zone, I agree with whomever suggested putting John Steigwald (sp?) in the evenings and let him run against Ellis Cannon. I also agree with Realist, they should advertise more, and I agree with that 'Sahisko' dude who says they should maybe shakeup their lineup a bit.

And if the ratings dont improve after a year and a half or so, try something else, what that should be, I don't know.

I am starting to sound like I know what I am talking about here.................. ::)
 
Boss- I defy John McIntire to build off the comment as well as we did here.

Come on- PHILCO, baby! PHILCO!

You need to show the man some respect, Boss. He saved Jimmy Carter's life once.
 
Oh come on. Like no one on this forum Googled "Joe Hallenbeck."

I did not Google "Joe Hallenbeck". I used Yahoo.

You should be writing for Kenny Bania.

That was the worst. The worst, Boss.

I guess the thing about a good sense of humor is that someone who has one can recognize that something is intended to be funny even if it doesn't tickle his own funny bone. Someone with a good sense of humor in a management position in any branch of show business should be able to determine if something would make other people in a target audience laugh even if it doesn't make them laugh.

Isn't it strange that the people who say that someone programming a music format station shouldn't use their own musical taste in deciding what to play, that they should go with research, yet those same people base decisions on what comedy content is funny exclusively on their own personal sense of humor?

I still cannot stand John McIntyre. For example, the other day he had a real nice intelligent conversation about journalism in today's world with some PG writer and right after the interview he ran some skit called "The Kinkersons" with him and that annoying woman and I am just going to leave it at that.....

It's hard to disagree with that observation. That's the talk equivalent of the train-wreck segues on Bob-FM. I can see where lots of people might enjoy that interview. And I can see that lots of people would find the Kinkersons funny, even though I'm not one of them. If the show had more intelligent conversations, it would attract and hold one audience. If it had more sophomoric comedy like The Kinkersons, it would attract and hold a different audience. Putting both together, and you turn off both audiences.
 
So, are you telling me that adolescents don't listen to Howard Stern or Opie & Anthony because they're middle-aged?

If you would have asked this question some fifteen years ago the answer would be no. Today I am going to say that adolescents are not listening to Stern or O&A because of their age and their shows format. Both are out of touch with the adolescent audience. Both have run their course on terrestrial radio and both have nothing new to offer.

As for John McIntire, he has taken an enormous risk and did more damage to his credibility than anything. It's one thing for wise guys to become political yappers (Limbaugh and Quinn are examples of this), but McIntire has done the opposite. It might work if McIntire is devoted to doing this for the next ten years of his life and not have to worry about the consequences. However, does anyone really see that type of commitment coming from McIntire?
 
feeball said:
So, are you telling me that adolescents don't listen to Howard Stern or Opie & Anthony because they're middle-aged?

If you would have asked this question some fifteen years ago the answer would be no. Today I am going to say that adolescents are not listening to Stern or O&A because of their age and their shows format. Both are out of touch with the adolescent audience. Both have run their course on terrestrial radio and both have nothing new to offer.

As for John McIntire, he has taken an enormous risk and did more damage to his credibility than anything. It's one thing for wise guys to become political yappers (Limbaugh and Quinn are examples of this), but McIntire has done the opposite. It might work if McIntire is devoted to doing this for the next ten years of his life and not have to worry about the consequences. However, does anyone really see that type of commitment coming from McIntire?

Right on feeball, I mean if you lower your self as a personality to a Howard Stern level, you cannot go back to what you were because no one will take you seriously that why if The Zone were to fail or he were to be let go, I doubt KDKA, WPTT, or any talker in our area would seriously hire him for a politically geared talkshow.
 
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