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Entravision’s Dallas Stations Sold to Liberman

From Radio and Records-

Entravision’s Dallas Stations Sold to Liberman; Net Income Up 6% Million

The Santa Monica, CA-based Spanish-language radio group announced on Thursday that it will leave the Dallas market entirely by selling its Dallas radio stations to Liberman Broadcasting of Dallas, Inc. for $95 million. The stations are KTCY-FM, KZZA-FM, KZMP-FM, KZMP-AM and the recently acquired KBOC-FM.

"This transaction reflects our focus on maximizing the value of our assets and directing our resources towards building strong radio clusters and television duopolies,” Entravision Chairman/CEO Walter Ulloa said. “The proceeds will bolster our balance sheet and improve our financial flexibility. We will continue to build leading positions in the fastest growing and highest density Hispanic markets where we can operate both television and radio assets, allowing us to efficiently manage our costs and leverage our operating footprint.”

Entravision also posted Q2 financial results after the market closed onThursday, reporting it had $79.2 million in net revenues, up 6% from $75.1 million during the same period in 2005. But the company said it had a net income loss of $168 million, compared to a gain of $4. 2 million last year. Entravision said net income per share loss was $1.60 compared to a 3-cent gain last year.The company recorded an impairment charge of $189.7 million as a result of an appraisal recently conducted on the radio division. The company also said the revenue increases came from its television and outdoor divisions while the radio division lost $1 million during the second quarter.

But the company also explained that “the decrease was primarily attributable to a decrease in net revenue of $1.9 million from our San Francisco/San Jose radio stations” that were sold. Excluding the net revenue contributed during Q2005 by the radio stations in the San Francisco/San Jose market [sold in Q106], net revenue in the radio segment would have increased by $900,000 during the Q2006, “primarily attributable to an increase in advertising rates,” Entravision said.

Nearly a half-million shares of EVC were sold on Thursday, closing up 3 cents at $7.62.
 
Re: Entravision’s Dallas Stations Sold to Liberman

I hope not, but as far as 101.7, 98.3, and 104.9, I see it happening, because those formats are Entravision formats. I'm sure that they would still be spanish though.
 
Check out Liberman's Houston cluster for an idea of what might be launched in DFW. First piece already in place with the "La Raza" format on 93.7, a clone of the Houston flagship.
 
Anyone know how much the Entravision cluster generates?

On the surface, the combined ratings of all the Entravision stations together isn't much to write home about. I would think their ability to generate serious revenue is lessened beyoned that since the AM is just leased out and most of the FMs just relay one of Entravision's format feeds. I would think KHKS or KKDA-FM alone would generate more revenue than the combined Entravision cluster. $100M for something like KKDA-FM (full market class C, generating big money) seems OK. So, $95M for this collection seems a little much...

For the Hispanic market, at least LBI seems to be more competitive than Entravision against Univision in Houston and LA. So maybe better Spanish-language programming will be the result rather than just a bunch of satellite feeds no on 98.3/101.7/104.9.
 
txchipk said:
Anyone know how much the Entravision cluster generates?

On the surface, the combined ratings of all the Entravision stations together isn't much to write home about. I would think their ability to generate serious revenue is lessened beyoned that since the AM is just leased out and most of the FMs just relay one of Entravision's format feeds. I would think KHKS or KKDA-FM alone would generate more revenue than the combined Entravision cluster. $100M for something like KKDA-FM (full market class C, generating big money) seems OK. So, $95M for this collection seems a little much...

For the Hispanic market, at least LBI seems to be more competitive than Entravision against Univision in Houston and LA. So maybe better Spanish-language programming will be the result rather than just a bunch of satellite feeds no on 98.3/101.7/104.9.

KKDA is probably, today, worth around $150 to $175 million... maybe more. It bills around $28 million, and probably cash flows $13. At a 15 x multiple, that would make it worth as much as $200 million.

The trades say that the cluster had less than $2 million in BCF. Of course, KBOC is a stick, and will probably get a new format with Liberman.

Liberman will do very low cost (read: cheap) programming, which is his style since he started in 1988. There will be immense turnover, and they will adopt a bottom-feeding sales strategy, as they do elsewhere. Look for one or more stations to go for any Asian or other ethnic group that they can identify. Liberman has a Vietnamese station in the LA market. Since Liberman already has TV in trhe market, this probably explains his interest in getting about the only available cluster there is.
 
DavidEduardo said:
Liberman will do very low cost (read: cheap) programming, which is his style since he started in 1988. There will be immense turnover, and they will adopt a bottom-feeding sales strategy, as they do elsewhere.

I am not familiar with "a bottom-feeding sales strategy". Maybe it should be obvious, then again, I am not in sales.

Would you mind elaborating?

(-MR-)
 
MicrophonesReach said:
DavidEduardo said:
Liberman will do very low cost (read: cheap) programming, which is his style since he started in 1988. There will be immense turnover, and they will adopt a bottom-feeding sales strategy, as they do elsewhere.

I am not familiar with "a bottom-feeding sales strategy". Maybe it should be obvious, then again, I am not in sales.

Would you mind elaborating?

(-MR-)

cheap spots for low budget adevertisers no one else wants.
 
I'm hearing that Liberman will have to divest of one of the stations after the sale is complete. If that is the case, I'm betting its KNOR, which seems to be the weakest signal....

What is shocking is the price of the sale... this is 30X billing, which is unheard of.... Entravision has made a killing on these stations.

John
 
SportscasterJohn said:
I'm hearing that Liberman will have to divest of one of the stations after the sale is complete. If that is the case, I'm betting its KNOR, which seems to be the weakest signal....

What is shocking is the price of the sale... this is 30X billing, which is unheard of.... Entravision has made a killing on these stations.

John

It is 33 times cash flow, not billings. Broadcast cash flow (BCF) is right around $2 million on the cluster. Gross billing was around $10 million for last year.
 
SportscasterJohn said:
David...

You are absolutely correct.... either way.. it is an unbelievable amount for a sale.
(Note to self... check data before posting! :) )

John

Liberman is obviously looking at the synergy of his TV staiton and the radio properties. He is a very shrewd and agressive operator. working for him was like a daily root canal.
 
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