espn 92.9

[tomservo]

Sports, even on FM, is not a highly-rated format. Even though they may be performing lower than it was under 93X (which I wish were still around), I'm willing to bet they're making more money, especially when you take into consideration that mostly-satellited programming means less overhead.

Were you speaking about Memphis or just in general? Birmingham's WJOX-FM is in fourth place in the 12+ numbers, with a 5.8 this quarter. WNML in Knoxville manages a 3.3. KTXX Austin pulled a 4.5 in the summer. WGFX Nashville did 4.9.

Of course I cherry-picked some of these. It appears they are all big college sports (football) towns, so maybe they are all anomalies? Memphis doesn't seem nearly as rabid in that respect as some of these other places.

 

[StereoBrain]

Sports, even on FM, is not a highly-rated format. Even though they may be performing lower than it was under 93X (which I wish were still around), I'm willing to bet they're making more money, especially when you take into consideration that mostly-satellited programming means less overhead.

But how long will it take for companies to realize "What a minute, we are paying advertising on a station that no one listens to?" or the listeners "What a minute, we are listening to syndication and infomercials 24/7?" and to top it off, “The AM simulcast has a better signal?”

They have Gary Parrish in the afternoons w/ Geoff Calkins (local sports guru). That can't be cheap. Remember that local talk format will always be more costly than a music format. A syndicated auto-pilot format will bore the audience very quickly.

What will you choose? as a listener or a broadcater?

 

[Tynosaur]

What will you choose? as a listener or a broadcater?

<click>

 

[StereoBrain]

What will you choose? as a listener or a broadcater?

<click>

My point exactly. Thanks Tynosaur!

 

[the golden boy]

Sports, even on FM, is not a highly-rated format. Even though they may be performing lower than it was under 93X (which I wish were still around), I'm willing to bet they're making more money, especially when you take into consideration that mostly-satellited programming means less overhead.

Were you speaking about Memphis or just in general? Birmingham's WJOX-FM is in fourth place in the 12+ numbers, with a 5.8 this quarter. WNML in Knoxville manages a 3.3. KTXX Austin pulled a 4.5 in the summer. WGFX Nashville did 4.9.

Of course I cherry-picked some of these. It appears they are all big college sports (football) towns, so maybe they are all anomalies? Memphis doesn't seem nearly as rabid in that respect as some of these other places.

I was speaking of sports stations in general. Obviously, some stations are much higher rated, like the stations you mentioned and also WEEI Boston, which has actually been ranked #1 in that market before. Doesn't hurt to carry the Red Sox and Celtics.