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Why don’t Univision buy this station to create a “Spanish 80s to Now Variety” station that plays Tropical, Spanish AC and Regional Mexican Music.
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ESPN 98.7 FM to be no more come August 31, 2024
- Thread starter NYAZSporty
- Start date
All the chatter lately is that TelevisaUnivision wants to get out of the radio business.
When New Jack came into existence in the late 80's.
Those are three genres that don't go together. Spanish AC goes with Tropical, but that's just WPAT. But Tropical fans don't like Regional Mexican and vice versa.
Is that format working anywhere else? Why would it work in New York? I'm sure @DavidEduardo can fully explain why that would never happen from a business perspective, but it has been decades since Univision has expanded its radio holdings. They're looking to shrink in radio, not grow.
The fact of the matter with all of these sub-tangents is that there is very little in the way of funding for most commercial groups to enter New York (or any market for that matter). Unless a mega-deal comes out of nowhere with multiple parties, I cannot see a commercial operator with the resources to spend $35-50 million to buy 98.7 as a stand-alone. The ROI just isn't there anymore. From a listener perspective, the best hope is that a non Religious non-comm or some other company that sees potential to grow their business with radio comes into play. Purely hypothetical, but does MSG Network or SNY see a radio expansion to keep/get their teams on FM? Or does one of the existing or upstart News networks like Fox News, NewsNation or NewsMax want to grow their exposure? Maybe even Bloomberg wanting to move WBBR to FM?
You already know the answer here.
How about a station such as IHeart's WMIA in Miami, which plays a lot of English language music, together with some songs in Spanish, and has DJ's Speaking in Spanish?
The Spanish language stations here seem rather rigid playing only Spanish language tunes. Surely many if not most of the listeners also enjoy some of the mainstream hits in English.
WMIA Playlist
The Spanish language stations here seem rather rigid playing only Spanish language tunes. Surely many if not most of the listeners also enjoy some of the mainstream hits in English.
WMIA Playlist
That's what I've always leaned towards, but I never wanted to fully commit to that. I would say after New Jack Swing died out in the late '90s.
Nope, 98.7 isn't going to VSIN. Sports gambling isn't happening.
The only realistic scenarios are:
- EMF buys it out to put Air 1 in the crossroads of the World, with way better coverage into NJ than their 96.7
- Talkradio 77 and FM98.7 WABC
- Star 98.7 and 99.1 WAWZ
No country, sports gambling, or urban gospel will be on a multi-million dollar 6000 watt signal from ESB.
Not as likely in NYC as it is in Miami. Remember, NYC audiences are younger than the better established Hispanics in Miami.
Younger Hispanics only want to hear songs strictly in Spanish?
You're pretty certain of that? The three worst-case scenarios, mind you?
We shall see. 🙂
Who else has that kind of money and is interested in putting it in radio?
Music fans want someone else to spend millions so they can hear free music. That business model is dead right now.
They're definitely not listening to Phil Collins or Sting alongside old Luis Fonsi ballads.
That's kind of the idea behind competition, isn't it? Just because they're religious doesn't mean they don't fight over saving souls.
I have two Hispanic nieces, and, if they're representative of their population, they want to listen to no music in Spanish. One barely speaks any Spanish at all, though she understands more than she can speak.
They get exposed to music in Spanish from time-to-time and might not even think it's bad, but they like what my other nieces like musically. Just looking at their music preferences alone, you wouldn't know they were Hispanic.
Might not have enough to buy 98.7, but it bought in Denver. So, POF is at least interested in expanding, and that's more than what can be said for the average commercial operator.
Pillar apparently owned the station in Denver even before WAWZ. And according to Wikipedia, they bought the latter in 1954, for $5,000. They own one more station in Cincinnati, also for decades. This hardly appears to be a broadcaster with the money or desire to make a major new purchase, especially since they already have a well-established station in the area.
And WAWZ's programming is locally focused on their part of NJ. They may alienate a significant portion of their listeners if the programming becomes less local, to fit in with a wider signal.
And WAWZ's programming is locally focused on their part of NJ. They may alienate a significant portion of their listeners if the programming becomes less local, to fit in with a wider signal.
FYI Pillar's PD used to work for EMF. So he knows their game plan.
They just bought two Denver rimshot FMs for around $7 million. Big difference in that amount and what Emmis is looking for WEPN-FM. And if you look at Denver once they flip those two stations either tomorrow or next week, there will be SEVEN stations airing some form of Contemporary Christian music in the market.
Don't rely on Wikipedia as an information source, even though you misinterpreted what was said there. Pillar of Fire has operated in New York since the very early days of AM. The original WAWZ shared time on 1350 and then 1380 with WBNX (now WKDM) until 1984. They added 99.1 at their Zarepath campus in the 1950s.
Because that's where 99.1 is based. Why wouldn't you focus it on there. You may also recall that they previously did attempt to expand on Long Island where they leased 107.1 WLIR-FM Hampton Bays for eight months in 2014-15.
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