That doesn't make it a majority.
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- Thread starter NYAZSporty
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That doesn't make it a majority.
No, but it also doesn't make it a group that should be underserved by radio formats in the NYC market.
I've addressed this earlier in this thread. NYPR is satisfied with the WQXR signal. It made the deal it did because, proportionally, news makes more money than classical music.
The only practical way I see this happening is for Emmis or some wealthy classical music benefactor donating the station to NYPR. The donor gets the tax write-off, and NYPR gets a radio station. But realistically, NYPR is an $80 million company. They're currently operating at a $5 million loss. The idea of them going into $50 million of debt for a radio station that raises less than $8 million a year is crazy.
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They're not underserved. They get the level of service the market can support.
The only major "white" format not represented on the NYC radio dial is country, and the reasons for that have been explained over and over again in countless threads. It's frustrating for fans of the genre that stereotyping at ad agencies is part of the problem, but hey, reality bites.
That is completely untrue and you know it.
There is no Active Rock station.
There is no Alternative station except on an HD2 channel that is unavailable on most people's radios, and it's just a jockless jukebox.
There is no mainstream/commercial AAA station. WFUV still serves an older noncomm audience with its folk-heavy mix.
Those are not sustainable commercial formats in most markets, and they underperform with advertisers because of the slacker/underemployed perception of their listeners. Madison Avenue sharpies think 'active rock" and laugh, picturing Beavis and Butt-head nodding and holding their devil horns high. Noncommercial operators (other than college stations) don't program that music because it doesn't attract donations.
90% or so of Hispanics (not a race) are "white" per the 2020 Census.
In the 60's and 70's, there was common music for a big segment of Latinos across Latin America, and that was the pop / contemporary music of Julio Igleasias, Juan Gabriel, Leo Dan and the like.
Now, reggaetón and related styles are uniformly popular all over Latin America. And that is despite much of the music employing words and expressions that are almost exclusive to Puerto Rico.
But the influence of Hispanic and Black and ethnic music in general has influenced the market for decades.
Stations like Hot 97 and WKTU have huge non-Hispanic white cumers because the market is very rhythmic oriented and has been since the original WKTU revealed that people really liked that "feel".
So the fact that stations like Hot and KTU have huge non-Hispanic white audiences means that their group is well served... but by rhythmic stations.
The country stations in NYC in the last several decades have not rated high enough to get on most buys. It was not the format, it was the under-performance of the station in question. Very few ad campaigns buy 15 deep... of course, many stations have a strong subset of the audience but country is very broad and has no specific narrow demo that made the station "Top 10" in, let's say, 35-44 women or 25-34 men or something very desirable for a campaign.
The University of Texas, owner of KUT/Austin, paid $6M in 2012 for KXBT 98.9 FM — relaunched as AAA KUTX.
In no reality is that happening.
“White formats?” 🙄🙄🙄🙄🙄
This is the clearest explanation I’ve seen on this board for advertiser apathy toward Country stations in New York.
D
Deleted member 108832
Guest
UT ain't a company, partner. Years ago, they gave me a piece o' paper with some scribblin' on it sayin' I got educated there. Believe it's still just a big ol' school.
D
Deleted member 108832
Guest
Exactly. 🤦♂️
To be accurate, "White non-Hispanic/Latino".
So what does that entail? Any and all Caucasians with European ancestry: British, Italian, Irish, Scottish, French, German, Scandinavian, Russian, Spaniard (not from the Americas or the Caribbean), Portuguese (non-Brazilian), the former Soviet countries...the list goes on and on.
Do you have a format (or formats) that can cater to all of them?
Imagine that.
Get ready for "98.7 ARYAN NATION RADIO...where it's all white power, all the time!" 😆😆
A slogan like that and people would immediately make a petition to cancel the station's license
Who would this proposed commercial AAA station target, and how would it reach that audience?
WFUV serves an older audience because AAA is an older-skewing format. The average AAA listener is over 45 years old, probably over 50 by now.
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