The network has locked up an extension with the bowling league until 2013, ensuring that they have reasonable filler to air on Sunday afternoons during football season for at least a few more years.
More info:
http://www.multichannel.com/article/458101-ESPN_Strikes_TV_Extension_with_PBA.php
The article states that "terms of the deal were not disclosed." I could guarantee you that the money ESPN is paying for PBA rights is likely 1/16th of what they're committing to a more visible sports entity like NFL, NBA, NCAA et al.
More info:
http://www.multichannel.com/article/458101-ESPN_Strikes_TV_Extension_with_PBA.php
The article states that "terms of the deal were not disclosed." I could guarantee you that the money ESPN is paying for PBA rights is likely 1/16th of what they're committing to a more visible sports entity like NFL, NBA, NCAA et al.