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aindik said:
The problem in Philadelphia is that one constituency is Puerto Rican, and, except perhaps for baseball, not very interested in Sports in Spanish. Puerto Rico itself has no all sports station, despite being way overpopulated in stations.
The other constuency is Mexican and Central American, and there are three sports of interest, soccer, soccer and soccer.
Those listening to local sports are likely listening in English and are second generation or later.
DavidEduardo said:
I don't think you can compare interest in sports in Puerto Rico with interest in sports among Puerto Ricans in America. Those here are here. They can watch the sports, they are local to certain of the events, etc.
DavidEduardo said:
Do we know that ESPN Deportes doesn't cover a bunch of soccer? I would assume it does.
DavidEduardo said:
This is a syndicated format rather than a local one.
aindik said:
You can compare on Spanish dominants, who would be migrants from the Island. Like music, the sports one likes are generally based on one's youth. In any case, there are very few Puerto Ricans who were Island-born under about 50. The last outbound migration from there to the Northeast ended in about 1968.
It does, but it has a lot of non-soccer stuff, which means it can't get a significant share even in LA which is 41% Hispanic; Philadelphia is about 5% with a lot more assimilation.
DavidEduardo said:
This is a syndicated format rather than a local one.
[/quote][/quote]
"Local" in this case would be American football, basketball, baseball, etc., which have less than limited interest among first generation Spanish dominants.
Probably in a smaller broom closet, Dave...
By the way, they must have pulled the plug real quick on the old business format:
http://www.wwdbam.com/
I am now greeted with a "site under construction" message. Wouldn't it just be easier to redirect the site here?
By the way, they must have pulled the plug real quick on the old business format:
http://www.wwdbam.com/
I am now greeted with a "site under construction" message. Wouldn't it just be easier to redirect the site here?
Here's the full story: http://www.rbr.com/radio/radio-programming/26262.html
Additionally, I think what Michael Klein points out may explain why AM 860 was chosen to put the format on:
http://www.philly.com/inquirer/colu...ational_Spanish-language_sports_network_.html
"'DB owner Beasley Broadcast also added ESPN Deportes on stations in Atlanta and Boston in a package deal that shut out ESPN's English-language partner in Philadelphia, Greater Media, which broadcasts sports talk at 950 AM and 97.5 FM..."
You may recall that Greater Media recently signed a deal to put ESPN-branded sports radio stations on FM, with Philadelphia being one of those markets.
http://www.philly.com/inquirer/colu...ational_Spanish-language_sports_network_.html
"'DB owner Beasley Broadcast also added ESPN Deportes on stations in Atlanta and Boston in a package deal that shut out ESPN's English-language partner in Philadelphia, Greater Media, which broadcasts sports talk at 950 AM and 97.5 FM..."
You may recall that Greater Media recently signed a deal to put ESPN-branded sports radio stations on FM, with Philadelphia being one of those markets.
Isn't ESPN Deportes almost totally aimed at Mexican-American sports fans? That's why till recently, ESPN Deportes penetration into Eastern U.S. markets has been virtually non-existant.
David Eduardo states that Puerto Rico has no all-sports station, even though there are 6 or 7 AM stations doing talk in Spanish in San Juan. Why are none of them interested in having turn-key, low-cost talk programming from ESPN? There's no ESPN Deportes station in NYC. In Miami, a 1000 watt station far up the dial carries ESPN Deportes, but never shows in the ratings. No ESPN Deportes in Boston. By the way, the Yankees, Marlins and Red Sox all have Spanish language radio broadcasts but NOT the Phillies. Again, not enough interest.
Clearly in markets with Hispanic listeners from Puerto Rico, Cuba and the Dominican Republic, there's really no interest in ESPN Deportes. Do the folks at WWDB know this? Do they know the history of trying to put a Tropical FM station in Philly? Will sales of the new WWDB be totally bogus? In the press release, Beasley talks about Philadelphia's sizable Hispanic population of nearly 12%. But as David Eduardo tells us, they're so diverse and assimilated that Spanish language radio in Philly accounts for less than a one share and TV only does a bit better.
Yet there is that unspoken but automatic ad sales for Spanish-language radio, no matter how bad the ratings. Larger corporations will put a percentage of their advertising money into Spanish-language media without asking too many questions. Case in point... WRLX West Palm Beach, which still carries the call letters of its former "relaxing" Soft AC format. Despite a so-so signal, WRLX was sometimes #1 12+ in that market. Clear Channel blew up the Soft AC format to go Latino Hits. Today the station is ranked around #15 in WPB, not even getting a two-share. Yet it makes more money due to "automatic" corporate Spanish-language advertising. Maybe that's what Beasley is counting on in Phi8lly, even if the station has no listeners.
Gregg
[email protected]
David Eduardo states that Puerto Rico has no all-sports station, even though there are 6 or 7 AM stations doing talk in Spanish in San Juan. Why are none of them interested in having turn-key, low-cost talk programming from ESPN? There's no ESPN Deportes station in NYC. In Miami, a 1000 watt station far up the dial carries ESPN Deportes, but never shows in the ratings. No ESPN Deportes in Boston. By the way, the Yankees, Marlins and Red Sox all have Spanish language radio broadcasts but NOT the Phillies. Again, not enough interest.
Clearly in markets with Hispanic listeners from Puerto Rico, Cuba and the Dominican Republic, there's really no interest in ESPN Deportes. Do the folks at WWDB know this? Do they know the history of trying to put a Tropical FM station in Philly? Will sales of the new WWDB be totally bogus? In the press release, Beasley talks about Philadelphia's sizable Hispanic population of nearly 12%. But as David Eduardo tells us, they're so diverse and assimilated that Spanish language radio in Philly accounts for less than a one share and TV only does a bit better.
Yet there is that unspoken but automatic ad sales for Spanish-language radio, no matter how bad the ratings. Larger corporations will put a percentage of their advertising money into Spanish-language media without asking too many questions. Case in point... WRLX West Palm Beach, which still carries the call letters of its former "relaxing" Soft AC format. Despite a so-so signal, WRLX was sometimes #1 12+ in that market. Clear Channel blew up the Soft AC format to go Latino Hits. Today the station is ranked around #15 in WPB, not even getting a two-share. Yet it makes more money due to "automatic" corporate Spanish-language advertising. Maybe that's what Beasley is counting on in Phi8lly, even if the station has no listeners.
Gregg
[email protected]
NY's Spanish population is the largest in the country and yet it has no ESPN Deportes. ESPN's English-speaking NY flagship station (1050 ESPN) has one of the worst signals in the market and airs three pro teams (Jets, Knicks, Rangers).
Just south in both Atlantic City and Philadelphia are two powerful ESPN-branded FMs. Both AC and Philly will now have Deportes. It seems strange that ESPN is better represented in AC and Philly than in NYC.
Just south in both Atlantic City and Philadelphia are two powerful ESPN-branded FMs. Both AC and Philly will now have Deportes. It seems strange that ESPN is better represented in AC and Philly than in NYC.
Bill_W said:
Emmis stubbornly refuses to give up rock on 101.9, regardless of how the ratings tank. The only way Pacifica gives up 99.5 is if they can find a non-comm to move to, perhaps a merger with 91.5. We can speculate all we want! Jets' fans in deeper LI and NJ suburbs are stuck with 1050 for yet another season, if they can receive it!
Deportes on 1050 AM makes perfect sense, if ESPN can find a class B FM.
radioguy39nj said:Bill_W said:
Emmis stubbornly refuses to give up rock on 101.9, regardless of how the ratings tank. The only way Pacifica gives up 99.5 is if they can find a non-comm to move to, perhaps a merger with 91.5. We can speculate all we want! Jets' fans in deeper LI and NJ suburbs are stuck with 1050 for yet another season, if they can receive it!
Deportes on 1050 AM makes perfect sense, if ESPN can find a class B FM.
Pacifica can move to 1050 if they want to do the deal that way. (Though that would mean no Deportes on 1050, obviously).
Fans in the Hamptons can listen on 107.1. Fans in certain parts of NJ can listen on 1040. Though obviously there are large swaths of both LI and northern NJ where none of the signals work.
aindik said:radioguy39nj said:Bill_W said:
Emmis stubbornly refuses to give up rock on 101.9, regardless of how the ratings tank. The only way Pacifica gives up 99.5 is if they can find a non-comm to move to, perhaps a merger with 91.5. We can speculate all we want! Jets' fans in deeper LI and NJ suburbs are stuck with 1050 for yet another season, if they can receive it!
Deportes on 1050 AM makes perfect sense, if ESPN can find a class B FM.
Pacifica can move to 1050 if they want to do the deal that way. (Though that would mean no Deportes on 1050, obviously).
Fans in the Hamptons can listen on 107.1. Fans in certain parts of NJ can listen on 1040. Though obviously there are large swaths of both LI and northern NJ where none of the signals work.
IMHO, Pacifica will under no circumstances move to AM. None of their other stations are on AM.
Last season, the Jets added WMTR (1250 AM) Morristown, WOBM (1160 AM) Lakewood and WADB (1310 AM) Asbury Park to their network. That works if you're at the Shore or in Morris County but leaves many parts of NJ without coverage. ???
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