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ESPN to run business news

C

cawasinnj

According to the Radio Info news section ESPN O&O's in NY, LA, Chicago, Dallas and Pittsburgh will run a business news segment in mid-morning and just after the market closes.

Are they on crack?

Last time I checked ESPN was a sports network. Where did this business news come from? If you want business news you jump a little to the right to WBBR. What's next? Analysis of Supreme Court cases on Radio Disney?
 
Doesn't 1050 ESPN already do this? I could have sworn every afternoon during the 4 PM hour of the Michael Kay show, Bruce Anderson swings over from WABC to provide a Wall Street news brief. Will this new business news update be any different?
 
I'm SURE EVERY person who listens to espn is a 1 dimensional, beer drinking, statistic drooling, favorite team T-shirt wearing, pizza eating, female ogling, (may be divorced) knucklehead and has NO other LIFE but "watchin' the game." (My brother-in-law served as a model for that sentence.)

I think so. THATS WHY they should stay away from business news. Um, not! Please, this post is IRONY.
 
>>Last time I checked ESPN was a sports network. Where did this business news come from? If you want business news you jump a little to the right to WBBR. What's next? Analysis of Supreme Court cases on Radio Disney?>>

And we know that WBBR has very high ratings ;D
 
Radioman said; ">>Last time I checked ESPN was a sports network."

Crack? Cawash, For heaven sake, It's only 2 daily reports. Youi won't miss any scores.

The point I was trying to make (above) was ESPN listeners (to many peoples shock) are NOT 1 dimensional, or stupid.

LOTS of people (even sports fans) play the stock market.
-Why is there WEATHER or Traffic on an all-news station? I own a weather radio that is exclusively weather - So what?
- Why play an occasional "oldie" on a contemporary music station?
- Why does Imus occasionally play "Country Music?

MOST IMPORTANTLY, the stock market report allows a wider group of advertisers, not associated with sports. Of course, you do realize that, EVERYTHING goes back to money.
 
Prais said:
">>Last time I checked ESPN was a sports network."

There is no law against a bit of "fuller service" there. LOTS of people (eeven jocks) play the stock market. It also allows a wider group of advertisers, not associated with sports. EVERYTHING goes back to money.
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WSCR in Chicago used to have a one hour business show very early in the morning & stock market updates in the afternoon.
 
Doesn't ESPN have enough sports to keep them busy? Talk about spreading yourself thin? But it's all about the bottom line...$$$$$$$ And Disney figured there is more moola to be made. Greed can be a wonderful thing.
 
Well, last time I looked, LOTS of people (even sports fans) play the stock market.

MOST IMPORTANTLY, the stock market report allows a wider group of advertisers, not associated with sports. Of course, you do realize that, EVERYTHING goes back to money. Boys and girls, THAT is the way business works.
 
According to the Radio Info news section ESPN O&O's in NY, LA, Chicago, Dallas and Pittsburgh will run a business news segment in mid-morning and just after the market closes.
Click to expand...

Perhaps the company "providing" the market reports is actually paying ESPN to clear the reports. My guess is there is some money attached to this programming decision.
 
Yes, those 1-2 minute business updates are going to bring all those new advertisers pounding down ESPN's door! :D
 
Yes, those 1-2 minute business updates are going to bring all those new advertisers pounding down ESPN's door!
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I'm not talking about ESPN sales reps going out and getting sponsors for a stock market report. My guess is a financial services firm (i.e. UBS or someone similar) is paying to air the reports with a commercial either contained in the report or immediately following the report. You will probably hear people from the financial firm itself delivering the reports too. "Now with a UBS Financial Services Stock Market Update on 1050 ESPN, here is (insert name) from UBS Financial Services (insert positioning statement)".
 
neo11 said:
Yes, those 1-2 minute business updates are going to bring all those new advertisers pounding down ESPN's door! :D
Click to expand...

*ding!* Give that man a cigar.

Yeah, I'm sure somebody's palm got greased somewhere. Sure it's money and money is good. But this is just plain STUPID. ESPN's brand is SPORTS. You tune in to a sports station to hear sports. You tune in to a business station to hear business. This dilutes the brand and it dilutes the message of the station.

But let's look at a more obvious example. Let's say someone at Clear Channel wants to run one John Denver song a day on the air at Z100. No jokes, no making fun of it, just playing the song in regular rotation once a day. Are they going to do it? Of course not. It's ridiculous. It doesn't fit the FORMAT. At all. Sure, some Z100 listeners actually like the song. That's irrelevant. It has no place on the station. Such a move would be idiotic.

Business on 1050 ESPN is exactly the same.
 
Here's a thought... SPORT IS A BUSINESS. Billions of dollars a year are invested worldwide, in all manner of sports. You may even be interested to know that corperations own sporting teams. Business people even play sport. Unless you have statistical proof that the average sport radio listener is a missing link between man and apes, you can't generalize. I for one think it is a smart move.
 
DToTheJ said:
Doesn't 1050 ESPN already do this? I could have sworn every afternoon during the 4 PM hour of the Michael Kay show, Bruce Anderson swings over from WABC to provide a Wall Street news brief. Will this new business news update be any different?
Click to expand...

Again... Does anyone recognize that WEPN already runs business briefs on the station using a WABC anchor? What is the future of these updates with the advent of these new business updates you are talking about?
 
Remember that the demo that listens to sports are also people who invest & care about their money.
A small amount of business news may be a good idea.
 
But this is just plain STUPID. ESPN's brand is SPORTS. You tune in to a sports station to hear sports. You tune in to a business station to hear business. This dilutes the brand and it dilutes the message of the station.
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I've got to respectfully disagree with you too cawasinnj. I hear sports reports all the time on news/talk stations, all news stations. If a news junkie or someone listening for political commentary and debate is also interested in knowing the sports scores and headlines, than why be so narrow minded as to think that sports fans have no interests beyond sports?

A stock market report airing 3 times a day does not dilute the product. Would you say that a commercial for a car dealer that runs 3 times a day dilutes the product? Or course not. No difference here...this is another avenue for the company to generate revenue. Given the number of our colleagues who've lost their jobs due to the steep decline in advertising revenues, I'm surprised anyone in the business of radio would balk at this idea.
 
dmargalotti said:
But this is just plain STUPID. ESPN's brand is SPORTS. You tune in to a sports station to hear sports. You tune in to a business station to hear business. This dilutes the brand and it dilutes the message of the station.
Click to expand...

I've got to respectfully disagree with you too cawasinnj. I hear sports reports all the time on news/talk stations, all news stations. If a news junkie or someone listening for political commentary and debate is also interested in knowing the sports scores and headlines, than why be so narrow minded as to think that sports fans have no interests beyond sports?

A stock market report airing 3 times a day does not dilute the product. Would you say that a commercial for a car dealer that runs 3 times a day dilutes the product? Or course not. No difference here...this is another avenue for the company to generate revenue. Given the number of our colleagues who've lost their jobs due to the steep decline in advertising revenues, I'm surprised anyone in the business of radio would balk at this idea.
Click to expand...

Agreed, I think it's a good idea.
 
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