Competition in the Network Sports Talk Field Breeding War of Words.
A story in the New York Post illustrates the intense competition the arrival of two new major players (CBS Sports Radio Network and NBC Sports Radio) in the sports talk radio network business is having. Reporting what the industry has known forsome time – that the Cumulus distribution partnership with the new CBS Sports Radio Network will mean 47 new affiliates for CBS and would mean some affiliation cancellations for ESPN Radio – the two sides engaged in a little competitive posturing in the Post story. Saying it will have about 100 affiliate stations when it debuts in January and positioning itself as the “most-listened-to sports radio network in the top 50 markets,” CBS is playing up its assets – namely O&Os in major and large markets. CBS Radio CEO Dan Mason tells the Post, “ESPN affiliates are in small markets. Maybe you find that adds up to a lot of audience. Don’t forget that CBS Radio owns most of the top 10 sports stations in the US, and with Cumulus that’s formidable. ESPN has had the market much to themselves, we’re the new entry and we think we put together formidable talent.” ESPN Radio SVP of production and business Traug Keller responds, “This has no material effect on us. There’s only three or four [Cumulus] stations in the top 50.” He also tells the paper ESPN is already finding new affiliates in markets where current agreements are being terminated, including Atlanta and Birmingham, Alabama.
http://www.radio-info.com/
A story in the New York Post illustrates the intense competition the arrival of two new major players (CBS Sports Radio Network and NBC Sports Radio) in the sports talk radio network business is having. Reporting what the industry has known forsome time – that the Cumulus distribution partnership with the new CBS Sports Radio Network will mean 47 new affiliates for CBS and would mean some affiliation cancellations for ESPN Radio – the two sides engaged in a little competitive posturing in the Post story. Saying it will have about 100 affiliate stations when it debuts in January and positioning itself as the “most-listened-to sports radio network in the top 50 markets,” CBS is playing up its assets – namely O&Os in major and large markets. CBS Radio CEO Dan Mason tells the Post, “ESPN affiliates are in small markets. Maybe you find that adds up to a lot of audience. Don’t forget that CBS Radio owns most of the top 10 sports stations in the US, and with Cumulus that’s formidable. ESPN has had the market much to themselves, we’re the new entry and we think we put together formidable talent.” ESPN Radio SVP of production and business Traug Keller responds, “This has no material effect on us. There’s only three or four [Cumulus] stations in the top 50.” He also tells the paper ESPN is already finding new affiliates in markets where current agreements are being terminated, including Atlanta and Birmingham, Alabama.
http://www.radio-info.com/