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Estereo Latino unbeatable?

M

mrtexmex2007

Guest
Is there no way that any Regional Mexican format station could beat Estereo Latino? What can any station do? Any ideas of how w new sation could beat Estereo Latino?
 
You would have to have a competitive signal with 102.9, which La Raza 98.5/103.3 does not.

If one of the Missouri City sticks winds up being flipped to Regional Mexican (presumably after a sale/spinoff) then Univision might have a fight on its hands. But the Univision folks are pretty shrewd in responding programming wise (tip of the hat to David Eduardo) so Estereo Latino would probably win that battle, too.

The one thing that might be the eventual downfall of ES is if their target demos simply become tired of the format, and are ripe to be plucked by something newer and fresher.
 
Estero Latino is no longer what it was a few years ago they have lost alot in the last few years and have recently even lost in some demos in the morning to KLOL somthing that had never happend before!They were forced to change their line up of djs to accomodate to the new competicion and made some music adjusments like playing durangense somthing they would not do in the past! I have to give them credit for beeing able to change and adjust to changes but they really need to make some new adjustments to their line up bring in some fresh new voices some new faces some new style!
 
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