Eugene Spring 2005 rankings (market 149)

[jason97]

These were out last week... as always, feel free to discuss...

1. 93.1 KKNU "New Country 93" - McKenzie - down
2t. 104.7 KDUK - CHR/Pop - CC - up slightly
2t. 1120 KPNW - News/Talk - CC - down slightly
4. 105.5 KEUG "Bob 105.5" - Variety Hits - McKenzie - way up
5t. 101.5 KFLY - Active Rock - CC - up
5t. 99.1 KODZ "Cool 99.1" - Oldies - up
7. 590 KUGN - News/Talk - Cumulus - down
8. 97.9 KNRQ - Active Rock - Cumulus - up
9t. 94.5 KMGE "Magic 94" - AC - McKenzie - "way down" is an understatement
9t. 95.3 KUJZ "The Moose" - Country - Cumulus - up
11. 96.1 KZEL - Classic Rock - Cumulus - down
12. 102.3 KEHK "Star 102.3" - Hot AC - Cumulus - down
13. 660 KXOR - Spanish - Churchill - up slightly
14t. 840 KKNX - Oldies - Willamette - up (didn't show up last book)
14t. 106.3 KLOO - Classic Hits - CC - up slightly
14t. 1600 KOPT - Talk (Air America) - Churchill - up slightly
17t. 106.9 KCST - AC - Coast - up slightly
17t. 107.9 KHPE "K-Hope" - Christian - Extra Mile - (didn't show up last 2 books)
17t. 1320 KSCR "The Score" - Sports - Cumulus - down slightly<P ID="signature">______________
<a target="_blank" href=http://www.radio-info.com/mods/board?Post=492543&Board=askus>RIP Doug Fleming</a></P>

 

[collinsradio]

Steve Ries & Cumulus are incompetent. They allowed KUGN
to wither away to a second tier ranking, in spite of
KPNW's lackluster sound and approach. Simply stated
KUGN never recovered from the loss of Lars Larson &
Michael Savage, yet their local product is worse than
ever. Mck River. Still dominates with KKNU and now Bob.
Magic needs to be reworked its old, tired, and has lost
appeal with P-1's. CC is healthy with KDUK, KPNW, KFLY
and KODZ all finishing in the top 5. Churchill, with the
exception of the Spanish station, doesn't have a prayer.
As liberal as Eugene is, bad radio is still bad radio,
and Air America sucks. Franken and RHodes especially
are unlistenable. The local Femanazis on the station
are a notch below what you would expect on a Junior
COllege station. The Jazz station is run by some
Nancy boy, it won't work.


These were out last week... as always, feel free to
> discuss...
>
> 1. 93.1 KKNU "New Country 93" - McKenzie - down
> 2t. 104.7 KDUK - CHR/Pop - CC - up slightly
> 2t. 1120 KPNW - News/Talk - CC - down slightly
> 4. 105.5 KEUG "Bob 105.5" - Variety Hits - McKenzie - way up
>
> 5t. 101.5 KFLY - Active Rock - CC - up
> 5t. 99.1 KODZ "Cool 99.1" - Oldies - up
> 7. 590 KUGN - News/Talk - Cumulus - down
> 8. 97.9 KNRQ - Active Rock - Cumulus - up
> 9t. 94.5 KMGE "Magic 94" - AC - McKenzie - "way down" is an
> understatement
> 9t. 95.3 KUJZ "The Moose" - Country - Cumulus - up
> 11. 96.1 KZEL - Classic Rock - Cumulus - down
> 12. 102.3 KEHK "Star 102.3" - Hot AC - Cumulus - down
> 13. 660 KXOR - Spanish - Churchill - up slightly
> 14t. 840 KKNX - Oldies - Willamette - up (didn't show up
> last book)
> 14t. 106.3 KLOO - Classic Hits - CC - up slightly
> 14t. 1600 KOPT - Talk (Air America) - Churchill - up
> slightly
> 17t. 106.9 KCST - AC - Coast - up slightly
> 17t. 107.9 KHPE "K-Hope" - Christian - Extra Mile - (didn't
> show up last 2 books)
> 17t. 1320 KSCR "The Score" - Sports - Cumulus - down
> slightly
>

 

[Scribbler]

> As liberal as Eugene is, bad radio is still bad radio,
> and Air America sucks. Franken and RHodes especially
> are unlistenable.

How do you explain KPOJ's rating success in Portland if Air America "sucks?" In the spring book it's number five overall in 12+ and the number one AM station and number one talk station in Portland in the more important 25-54 demo. I don't especially like Rhodes, but I do like and listen to Franken every day. He's not very glib, but he has great guests.

 

[collinsradio]

KPOJ has been the exception, not the rule. A high percentage
of Liberals and a very good signal has helped KPOJ. Most of
the Liberal Talkers are now grabbing up the better talent
from other vendors: Ed Schultz of course from Jones, Stephanie
Miller is very entertaining as well & a proven talent, Lionel
from WOR-Network is superior to AA's night talent. It's not the
concept, it's the poor execution and terrible talent of Air
America that makes it weak in so many markets. The Eugene
situation was handled poorly, they switched signals apparently
recently, had absolutely horrific local people attempting to
parrot AA with a morning show.



> > As liberal as Eugene is, bad radio is still bad radio,
> > and Air America sucks. Franken and RHodes especially
> > are unlistenable.
>
> How do you explain KPOJ's rating success in Portland if Air
> America "sucks?" In the spring book it's number five
> overall in 12+ and the number one AM station and number one
> talk station in Portland in the more important 25-54 demo. I
> don't especially like Rhodes, but I do like and listen to
> Franken every day. He's not very glib, but he has great
> guests.
>

 

[Scribbler]

> KPOJ has been the exception, not the rule. A high percentage
>
> of Liberals and a very good signal has helped KPOJ. Most of
> the Liberal Talkers are now grabbing up the better talent
> from other vendors: Ed Schultz of course from Jones,
> Stephanie
> Miller is very entertaining as well & a proven talent,
> Lionel
> from WOR-Network is superior to AA's night talent. It's not
> the
> concept, it's the poor execution and terrible talent of Air
> America that makes it weak in so many markets.

But isn't the "percantage of liberals" just as high in Eugene as in Portland? And of course the Portland market doesn't just consist of the city of Portland. Clackamas County went for Bush in '04.

The LACK of a "very good signal" in most markets is the primary problem that AAR is having in most markets, not the programming.

And most of the liberal talk stations are still getting most of their programming from Air America -- Stephanie Miller is on only a handful of stations while Franken and Rhodes are on more than 65. I'd prefer to listen to Franken than to Schultz and Majority Report or Mike Malloy to Lionel any day. I just can't agree that Air America's talent is "terrible," even though the AAR morning show isn't my cup of tea. I stream KPOJ throughout the day and enjoy almost all of it.

If it's just a matter of getting Arbitron numbers, maybe the answer is to copy KPOJ's programming schedule before it added Thom Hartmann. KPOJ was doing fine with Morning Sedition, Franken, Schultz, Rhodes, Majority Report, and Mike Malloy (even though it's doing even better with Hartmann). Five AAR shows, plus Schultz, worked up the river -- why not in Eugene? <P ID="edit"><FONT class="small">Edited by Scribbler on 08/14/05 11:11 PM.</FONT></P>

 

[collinsradio]

Scribbler

The problem is you're a political partisan, and not looking
at this as a business. Air America's business model is
failing, they are unable to receive competitive rates for
their net spots, they end up selling remants at a cheap rate,
and have very little revenue. Stephanie Miller & Ed Shultz
are successful broadcasters. Air America's lineup minus
Rhodes is devoid of talk talent with any experience. You're
too busy drinking the kool aid, instead of understanding that
most people don't share your opinions. You can argue with me
all you want, but the fact is it won't work.

 

[Scribbler]

> Scribbler
>
> The problem is you're a political partisan, and not looking
> at this as a business. Air America's business model is
> failing, they are unable to receive competitive rates for
> their net spots, they end up selling remants at a cheap
> rate,
> and have very little revenue. Stephanie Miller & Ed Shultz
> are successful broadcasters. Air America's lineup minus
> Rhodes is devoid of talk talent with any experience. You're
> too busy drinking the kool aid, instead of understanding
> that
> most people don't share your opinions. You can argue with me
>
> all you want, but the fact is it won't work.
>
Stephanie Miller is a successful broadcaster? In what sense? She's on how many stations? Six? Seven? Schultz was syndicated months before Air America went on the air and was on the way to flopping as a national syndicated show before he was able to coat-tail on Air America when stations began flipping to lib-talk because of the very existence of AAR. And "drinking cool-aid?" A classic case of name-calling instead of responding to the points I've made.

If Air America is "failing," why do Clear Channel and Entercom continue to flip stations to progressive talk with mostly AAR programming? As for the tired argument that Air America has yet to make a profit, I worked for the Fox News Channel when it lost $130 million in its first two years of existence. XM and Sirius continue to lose tens of millions with no hope of turning the corner for years. Most businesses don't turn a profit until after a couple of years or longer. You did know that, didn't you?

 

[Randy_in_Eugene]

It's too early to tell if AAR will be a hit here in Granolaville. As "Collinsradio" stated, it switched frequencies in the middle of it's first book, and the morning host leans CONSERVATIVE, which is getting the station some bad publicity. Eugene is rated twice yearly so we will have to wait 'till after Fall for the next update.

As for the nostalgia/jazz/vocal format on KLZS, "Class 1450," it's exactly the format that's not doing so well in St. Louis on "Red" FM 104.1.

 

[collinsradio]

I'm just being objective as possible. The reason that
Stephanie Miller, Ed Shultz, Lionel, and others are
stronger performers than AAR's lineup is they have
all worked at their craft for years, in Miller's
case she worked at both KABC and KFI, Lionel worked
at WOR and WABC, Schultz is a longtime pro. They will
outlast the amateur hour talent that is Air America.
Even Franken is horrible, especially paired with that
woman from NPR.

The question isn't about AAR being profitable, its
about generating enough critical mass to gain revenue.
To compare the FOx News CHannel with AAR is amusing
at best.



It's too early to tell if AAR will be a hit here in
> Granolaville. As "Collinsradio" stated, it switched
> frequencies in the middle of it's first book, and the
> morning host leans CONSERVATIVE, which is getting the
> station some bad publicity. Eugene is rated twice yearly so
> we will have to wait 'till after Fall for the next update.
>
> As for the nostalgia/jazz/vocal format on KLZS, "Class
> 1450," it's exactly the format that's not doing so well in
> St. Louis on "Red" FM 104.1.
>

 

[Scribbler]

> To compare the FOx News CHannel with AAR is amusing
> at best.

The only thing "amusing" about it is that AAR is liberal and FNC is conservative. As I said, I was there in the first two years of FNC(when it wasn't so overtly right-wing) and its ratings were dismal, it was running mostly PSAs and per inquiry spots, and it was paying to get on cable systems, rather than the other way around. After 16 1/2 months, AAR is doing better than FNC was doing at the same point.