No, not for public release. Subscribers can extract that kind of data through software though.
The opposite is true for Numeris, which releases two separate surveys for both Montreal and Ottawa.
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Evanov To Shutter Ottawa And Two Other FMs
- Thread starter speer360
- Start date
The opposite is true for Numeris, which releases two separate surveys for both Montreal and Ottawa.
Torres media owns Skywords traffic, which provides traffic reports for various radio stations. (including stations they do not own)
All good reason to continue to believe in radio...
Unless it's about the cheaper way to do something.
98.5 was able to hold onto John Tesh so that Magic 100 (now Move 100.3) could not get him.
I suspect Torres media will want to keep Tesh, since it is a low cost factor for the business side of radio.
(If not, Bell will be quick to pick him up for Move FM, no doubt...)
Sort of.
With the database delivered to each subscriber, they can do things like creating a "Black book" or an "Hispanic Book" or even a "Broward Book" as well as full reports by age and gender and income and education. And they can break out "Spanish Dominants" alone, too.
All those groups have specific quotas in each book. So the data, when viewed separately, is just as reliable as any other breakout on one or more of the stratification variables (age, gender, ethnicity, language dominance among Hispanics, county (in multi-county books), education, income.
Remember, there are lots of Black or Hispanic or Spanish Dominant Hispanic buys and they only look at the reports that they can generate for listening by their target group.
I don't know much about the Canadian service. About 22 years ago, I visited the BBM (now Numeris) HQ in Toronto (one of my favorite cities in the world) and discussed language issues. They had one interesting issue which was the measurement of fully bilingual persons who listened to stations in both language. The problem was whether the ratings should be based on asking a person if they were "Francophone" or "English primary" and, beyond that, who was really a Francophone.
In other words, was Joseph Smith whose father managed a lumber mill in Chicoutimi when he was a kid and who grew up speaking almost all French and still prefers it... is a Francophone.
The BBM/Numeris situation is *very* different from anything in the US, because in Montreal and Ottawa/Gatineau, it creates two completely separate "markets," one Anglophone, one Francophone. I don't know how they recruit or define the panelists for each, but they're separate universes for this purpose: the ratings are are based on different total populations for each. The last time they were made public, in 2022, Montreal Anglo had 857,000 people in it, Montreal Franco had 2,985,000. So an advertiser looking to buy a specifically Anglo listening audience would be paying the kind of rates you'd pay in a market of under a million (think Winnipeg or Regina), instead of rates for a market of more than 3 million that would include all those French-only listeners who aren't tuning into CJAD or CHOM.
My guess - and it's only a guess - is that a bilingual listener would be counted in both universes and would be eligible to be picked as a PPM panelist in either, though probably not both.
My guess - and it's only a guess - is that a bilingual listener would be counted in both universes and would be eligible to be picked as a PPM panelist in either, though probably not both.
Canada has historic cultural issues with language and this kind of statistical division can't be helpful.
Montreal and Ottawa/Hull are both very bilingual markets. Yes, Montreal being in the province of Quebec is French-dominant, but there are plenty of people there who are fluently bilingual and can effortlessly transition between French and English. Some even come from mixed households where someone from an English speaking background married a French spouse and the kids grew up immersed equally by both languages and cultures.
The situation in Ottawa/Gatineau is even murkier because being the nation's capital on the border between French-dominant Quebec and English-dominant Ontario, nearly everyone there is bilingual. It's a job requirement for every position with the federal government, the market's biggest employer.
So how does Numeris decide what's the Francophone Market and what's Anglophone? What about bilingual residents who consume media in both languages?
It's not a question of "helpful."
It's a question of Numeris providing its paying customers, who are ad agencies and broadcasters, with the data they want to reach the customers they're seeking.
In linguistically split markets like Montreal and Ottawa/Gatineau, the advertisers are effectively buying two separate marketplaces, one in English, one in French, because that's the reality of those markets.
People who speak both languages and consume media in both languages get counted in both markets, I'm pretty sure. But just because you're officially bilingual for work doesn't mean you're listening to radio or watching TV in both languages at home, and advertisers understandably want real-world data about who they actually have the potential to reach in each language.
It's a question of Numeris providing its paying customers, who are ad agencies and broadcasters, with the data they want to reach the customers they're seeking.
In linguistically split markets like Montreal and Ottawa/Gatineau, the advertisers are effectively buying two separate marketplaces, one in English, one in French, because that's the reality of those markets.
People who speak both languages and consume media in both languages get counted in both markets, I'm pretty sure. But just because you're officially bilingual for work doesn't mean you're listening to radio or watching TV in both languages at home, and advertisers understandably want real-world data about who they actually have the potential to reach in each language.
Ottawa's Mix 98.5 is still on the air at that frequency. I wonder if they'll "move" anything in the ratings. (see what I did there? š)