The storm hit at 1:45am. Most people were asleep and probably wouldn't have heard anything if they did broadcast it. I understand your point, and I would rather have live bodies 24/7 on the radio. But, the fact of the matter is even if there were people in the studios the same people that heard the EAS and announcements would have heard the "coverage". And those are probably the ones who called family and friends, or found safety. I was watching NBC, fell asleep to SNL, woke up at 11:30 to turn off the TV and never once heard nor saw anything about the storm. Therefore, I didn't know it hit until I woke the next morning. For the people who were affected, how many of them would have heard it on the radio (had it been on the radio) if they were sleeping? Do you sleep with the radio on? That's why we have the sirens, and even those didn't do the job. There is a lot wrong with the state of radio right now, automation and consolidation leading the way. Fact is the time the storm hit has a lot more to do with the damage and loss of life than whether a radio station went wall to wall coverage before the tornado hit. Unless you are an all-news station, you are not going wall-to-wall coverage before the storm hits.
> > For those who
> > were not in the path, like myself, I thought they covered
> it
> > well.
>
> I'm sure those who died and the many who were left homeless
> would disagree.
>
> The point is **NOTHING** was done by neither Regent nor
> South Central prior to the touchdown. It was business at
> usual and only after the damage and death occurred that
> somebody at South Central had a conscious to do something
> and only for a few hours so not to ruin the rest of their
> Sunday. It’s obscene local radio didn't do a damn thing
> beforehand outside of an occasional announcement and EAS, if
> it worked at all at some facilities. Beyond that, you were
> on your own to enjoy a "Flashback Weekend" or Danny Wright
> among other imported and automated programming. Thank God
> for local television specifically WFIE and WEHT.
>
> They call it a Tornado **Warning** because there's a chance
> one is in the area. In this case, it wasn't a chance but
> reality. Law enforcement as well as Jeff Lyons(WFIE) and
> Wayne Hart(WEHT) did what they could to emphasize this was a
> serious threat, a 3/4 mile wide F3 tornado on the ground for
> twenty miles usually is. Reality slammed us in the face
> again as the death count increased by one this afternoon.
>
> It's a shame local radio role was only symbolic after the
> fact. But what do you expect when most of the signals are
> owned by two companies. Worst yet, it's what you come to
> expect when both radio companies have upper management and
> owners more concerned about preserving their end of year
> bonus than understanding the importance of operating in the
> public interest and serving the community. Granted this
> happened in the middle of the night and during a time of
> year no known for tornadoes, but local radio dropped the
> ball because of greed and pure ignorance. There's no excuse
> for this act of incompetence. Again, Thank God local
> television hasn't whored itself out like local radio.
>