There was quite the interesting thread developing regarding WLKK. Apparently the board crashed sometime last night and that thread was lost or expurgated due to content, which didn't seem offensive in the least.
To paraphrase some of the posts: Entercom was taken to task for poor decison making regarding the Lake. Another post mentioned Entercom's disdain for country as one of the reasons the format won't be attempted. Yet another poster cited WNUC's poor performance with country under John Casciani's ownership.
Interesting takes.
My view? Entercom is far from being a stupid company. The local and corporate management team may be headstrong and arrogant, but certainly not stupid. Considering the investment Entercom is making in promoting the Lake via television and direct mail, management believes in the format and its potential.
Or is this a last-gasp attempt?
According to those who have access to the ratings, the Lake has lost nearly 50% of its cume since signing on nearly two years ago. It has not replenished the lost listeners and the time spent listening (TSL) has dropped considerably. Since the format is designed for TSL, the station faces a serious challenge. As the axiom goes, for every cume listener lost, two are needed to sustain a format's long term success. This applies to every format, from news-talk to AC.
107.7 has always been signal-impaired. Yet first book performances by The Bear and The Lake indicate the signal does in fact reach listeners who are curious and interested enough to "buy the product." It appears many of those who sampled the Lake when it debuted tired of it and went back to their normal listening habits. This is the real crux of the Lake's problems.
There seems to have occured a tightening of the music and a style change among the Lake Guides' backsells and intros. Unchanged, however, is the bumper-sweeper production: Still the same atonal voice chanting unchanged, creatively lacking positioners that have become more of a caricature than a branding statement.
Two out of three ain't bad, but if management is going to tighten up (Archie Bell and the Drells, '68) the music and jocks, the positioning statements and production of the station need to be brought up to speed as well.
You go on ahead, I think I'll stay here and read the rest of the board.
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By the way. A poster in the vanished thread made mention of lake Erie being polluted. This is not the case. EPA analysis has shown lake Erie to be one of the cleanest fresh water sources in North America. For sure, there have been problems with waste-treatment run off in certain communities south of Buffalo lacking properly contained waste treatment facilities and ecoli alerts have been issued periodically over the last few summers. But on the whole, lake Erie is not the body of water it was in the 60's when Bethlehem Steel was belching cinders and ash and emptying its corporate colon into it.
To paraphrase some of the posts: Entercom was taken to task for poor decison making regarding the Lake. Another post mentioned Entercom's disdain for country as one of the reasons the format won't be attempted. Yet another poster cited WNUC's poor performance with country under John Casciani's ownership.
Interesting takes.
My view? Entercom is far from being a stupid company. The local and corporate management team may be headstrong and arrogant, but certainly not stupid. Considering the investment Entercom is making in promoting the Lake via television and direct mail, management believes in the format and its potential.
Or is this a last-gasp attempt?
According to those who have access to the ratings, the Lake has lost nearly 50% of its cume since signing on nearly two years ago. It has not replenished the lost listeners and the time spent listening (TSL) has dropped considerably. Since the format is designed for TSL, the station faces a serious challenge. As the axiom goes, for every cume listener lost, two are needed to sustain a format's long term success. This applies to every format, from news-talk to AC.
107.7 has always been signal-impaired. Yet first book performances by The Bear and The Lake indicate the signal does in fact reach listeners who are curious and interested enough to "buy the product." It appears many of those who sampled the Lake when it debuted tired of it and went back to their normal listening habits. This is the real crux of the Lake's problems.
There seems to have occured a tightening of the music and a style change among the Lake Guides' backsells and intros. Unchanged, however, is the bumper-sweeper production: Still the same atonal voice chanting unchanged, creatively lacking positioners that have become more of a caricature than a branding statement.
Two out of three ain't bad, but if management is going to tighten up (Archie Bell and the Drells, '68) the music and jocks, the positioning statements and production of the station need to be brought up to speed as well.
You go on ahead, I think I'll stay here and read the rest of the board.
<hr width="50%">
By the way. A poster in the vanished thread made mention of lake Erie being polluted. This is not the case. EPA analysis has shown lake Erie to be one of the cleanest fresh water sources in North America. For sure, there have been problems with waste-treatment run off in certain communities south of Buffalo lacking properly contained waste treatment facilities and ecoli alerts have been issued periodically over the last few summers. But on the whole, lake Erie is not the body of water it was in the 60's when Bethlehem Steel was belching cinders and ash and emptying its corporate colon into it.