Evenings Open At The Big Talker - Bye, Bye Jay. We Hardly Knew Ye!

[fred flintstone]

Severin coming back to Boston

Turns out night time is not the right time, at least not for Jay Severin. Less than a year after signing a syndication deal that put him on the air from 7-10 p.m. in some 50 markets nationally, Jay's coming back to Boston. Greater Media Inc. is announcing today that the libertarian loudmouth is giving up his much-ballyhooed syndication deal with CBS Radio to again do drive-time at 96.9 FM Talk , a.k.a. WTKK. And Severin's so committed to Boston this time that he's signed a seven-year contract, and is even selling his Sag Harbor, N.Y., home and moving to the North Shore.
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The Globe quotes Severin's laywer as saying Greater Media (also owner of Philadelphia's WPEN, WMGK, WMMR and Ben) bought out Severin's CBS contract for $500,000. Reportedly, Jay did not do nearly as well in Boston with a syndicated show as he had done with a local show for Greater Media.
Now, what happens to Severin's slot on WPHT?

 

[Slant]

If they go local...I like Dom. If they have to put on another syndicated show, I like either the Lars Larsen show or the john gibson show. Both are pretty good but Lars has better guests.

 

[fred flintstone]

If they go local...I like Dom. If they have to put on another syndicated show, I like either the Lars Larsen show or the john gibson show. Both are pretty good but Lars has better guests.

Options:

Put it back the way it was. Give Dom his old slot back. Bring back Rollye for late evening.

Do more play by play sports. Free up WIP for evening guy talk.

Give the Action News bimbo a full time slot.

Westwood One may pick up a new show to replace Jay.

Pick up Mark Levin from ABC.

Not that much talk programming available live in the early evening slot; largely because of so much sports preemption.

 

[Jul]

1210 Should be local at night

1210 Should be all local during the 7-10 slot including the full 3-4 hours of Fridays with Frank. I won't be shocked if WPHT drops O' Reilly and 990 AM picks it up and air the show live. Another Boston Globe article on this: http://www.boston.com/ae/celebrity/articles/2006/09/27/bridg et_rosie_share_family_ties/

 

[odomski]

Why would WPHT dump O'Reilly? What does you think?

If WPHT did dump O'Reilly, why would they agree to go on a much weaker station with weaker ratings? Why or why not?

In my opinion, it would be silly for WPHT to dump O'Reilly.

Also, I thought this thread was about Jay Severin. Can we please stay on topic? You are always asking me to stay on topic...now I am asking the same of you. Let's get back on topic.

 

[Jul]

Why would WPHT dump O'Reilly? What does you think?

If WPHT did dump O'Reilly, why would they agree to go on a much weaker station with weaker ratings? Why or why not?

In my opinion, it would be silly for WPHT to dump O'Reilly.

Also, I thought this thread was about Jay Severin. Can we please stay on topic? You are always asking me to stay on topic...now I am asking the same of you. Let's get back on topic.

OK. I really think that they should stay local in the 7-10 PM slot because WPHT really needs to add more local talk shows especially on the weekends.

 

[chuckydoll]

Evening opening on AM 1210

Why would WPHT dump O'Reilly?

His blind attacks scare off advertisers and border on fascism. Not only that, his new book has more than a whiff of McCarthyism in it.

If I'm the GM of AM 1210 I keep evenings local with a host who's flexible enough to work around the Phillies.

Speaking of the Fightin' Phils, if they get in the playoffs as the wild card they'll have priority on AM 1210 over anything else.

 

[MarcB]

I think WPHT could be successful if they programmed it similar to its sister station in Hartford News-Talk 1080 WTIC. WTIC is always #1 or #2 in the ratings.

WTIC's Weekday LineUp is as follows:

5AM-530AM WTIC Sunrise Special - 1/2 hour of local news, weather, and sports
530AM-10AM Local Talk Show Ray Dunaway & Diane Smith
10AM-12PM Local Talk Show: Sound of CT with Jim Vicevich - Political Heavy Talk
12PM-3PM Rush Limbaugh
3PM-6PM Local Talk Show: Bruce & Collin
6PM-7PM Local Talk Show: Sports Talk with Arnold Dean and Joe D
7PM-10PM Consumer Advocate Clark Howard (Taped Delay)/Boston Redsox Baseball/UCONN Huskies Basketball
10PM-1AM Sean Hannity (Taped Delay)
1AM-5AM Coast to Coast AM

WTIC Satuday LineUp
5AM-4PM Local Talk Programming: Satuday Edition of Sunrise Special, Saturday Edition of Ray Dunaway, Computer Talk, Garden Talk, and Pet Talk
4PM-7PM Bob Brinker
7PM-10PM The Best of Clark Howard
10PM-1AM The Dream Doctor (Taped Delay)
1AM-5AM Coast to Coast AM
*All program is subject to preemption for Sports Play-by-Play

WTIC Sunday LineUp:
5AM-9AM Various Talk and Religious Programming
9AM-12PM WTIC Tag Sale - Buy Sell Trade Your Junk
12PM-1PM WTIC Car Doctor
1PM-4PM The Best of Clark Howard or The Best of the Dream Doctor
4PM-5PM Bob Brinker
5PM-6PM Local Talk: Urban Voices - Simulcast from sister station hip-hop formatted Hot 93.7
6PM-7PM Bob Brinker
7PM-10PM Satellite Sisters (Taped Delay)
10PM-1AM Matt Druge
1AM-5AM Coast to Coast AM
*All program is subject to preemption for Sports Play-by-Play

 

[trolleyk]

http://www.wtkk.com/

 

[odomski]

OK Julius...good for you. Another Thumbs Up to you for actually giving your opinion on something without a vague, blanket statement with nothing to back it up. Let's keep this pace up. You're on the right track so far. Now, was anwering my question that difficult? It seems that you had no difficulty answering it.

 

[fred flintstone]

Why would WPHT dump O'Reilly? What does you think?

If WPHT did dump O'Reilly, why would they agree to go on a much weaker station with weaker ratings? Why or why not?

In my opinion, it would be silly for WPHT to dump O'Reilly.

Also, I thought this thread was about Jay Severin. Can we please stay on topic? You are always asking me to stay on topic...now I am asking the same of you. Let's get back on topic.

It's also about what WPHT will do in the evenings. CBS Radio/Westwood One distributes O'Reilly (along with Severin, Imus and Lars Larson). Company-owned stations are subject to "pressure" to carry company-syndicated shows (as apparently was the case with Severin). So, one possibility is O'Reilly getting Severin's time spot. If WPHT dropped O'Reilly, I don't see WNTP picking up the show; he's too much of a pit-bull for Salem's kinder-gentler, family values, religious right talk radio. Lars Larson has not exactly been setting the world on fire, especially outside his home region (the Pacific Northwest).

One possibility, which has worked for other stations - including NJ101.5: Go to something other than political talk in the early evening. Because WIP is co-owned, that may rule out sports talk (used elsewhere on full service talkers), but lifestyle talk (either love/sex or money) might be a possibility - especially a "relationship" show with some Cosmo-type edge. There's some indication that it's easier to get females away from the tube for the right show, and it would give the Big Talker a good-selling demo.