radioskeptic said:
I was talking to a clerk at a Radio Shack earlier this evening. They had two "HD" radios on the shelf.
I asked him whether anybody ever bought an of those things. His candid answer really surprised me.
"Every one we ever sold was returned," he said. "They just don't work here." (Meaning the exurbarn area.)
Same deal at my local Radio Shack (about 25 miles west of Philadelphia), where the store manager once worked for me as a part-time remote broadcast engineer. We had a very similar discussion several months after the Accurian HD receiver was introduced. Here's the problem as he sees it:
Consumers are led to believe HD means cleaner reception (because they've heard the claims of "CD-quality sound, Crystal-clear reception, No station drop-off, and No static, hiss or audio distortion"), but in exurban residential areas, there's often insufficient signal strength for a receiver to lock on to the digital carriers. (Unless a high gain antenna is installed on the roof or in the attic)
So when someone at the outskirts of a large market buys an HD receiver expecting this "miracle box" will finally provide decent in-home radio reception, then plugs it in, turns it on, and hears
no difference, he or she feels let-down and ripped-off -- and then returns the radio.
If the industry is REALLY SERIOUS about addressing this problem, the proposed 10 dB digital power increase isn't going to cut it; however, the BMC expanded band plan could offer a solution. As a non-hybrid OFDM system, it would allow multiple on-channel boosters to fill in areas not covered well by a station's main transmitter. This option would would be especially valuable in markets with hilly terrain. I'm thinking not only of the western suburbs of Philadelphia, but portions of north Jersey like Morris and Somerset Counties, which are in the New York metro but have many shadowed areas. Of course, there are many other markets in this category, like Boston/Worcester, Wilkes-Barre/Scranton, Binghamton, Springfield, Pittsburgh, San Francisco, San Diego, etc.