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Every so often a sock hop breaks out on The Bridge

You wouldn't think 50s music would work on a station than plays jazz, swing, & standards but I've heard songs like Phil Phillips' Seas Of Love, The El Dorados' Crazy Little Mama, & Jackie Wilson's Rrrrrrrrrreet Petite over the last week. Sounds good & it fits well with the other music being played.
 
ahhhh, ol' Reet Petite, a great song if I ever played one! 8)
 
Gotta give Steve Bianchi a HUGE tip of the porkpie hat for programming 99.3. He's made it a home for stuff you rarely if at all hear on mainstream radio. This is what he and I were trying to do with 1370 in Wickford back in the early '80's. Another thing is thast the station has a lot of local content..I do know Art Berluti is doing mornings there. Steve's on in the afternoon. The listeners are back. It's win-win for them.
I checked out both 99.3 and 102.7 when I was back home over Christmas. Rhode Island has it made with these 2 stations.

Dave Gardiner

WVCH 740/WNWR 1540

Philadelphia
 
I agree with you. When I think jazz music I think Dave Brubek but that's just me. I'm beginning to think programming a niche format results in more satisfaction from a creative standpoint. Naturally there's the ego factor of being associated with one of the Providence biggies but when you come right down to it,ratings aside,I think you just get so deeply entrenched in all of it that there's no way out & the end result is you're in it just to keep your job but getting very little out of it except that you stay in radio. Unfortunately as we've seen over the last couple of years,staying in radio in Providence is difficult & it isn't going to get any better. Honestly I feel the AM stations that played music in the 70s & 80s,including the suburban ones,did a better job than the FMers now.They didn't have the resources but there was more passion. Frankly the FMers don't even have to try at this point & some really don't.

I have to wonder now,not to get off on a tangent,if it might not have been a bad idea for 102.7 to have actually gone oldies rather than provide the area with a second jazz station. Maybe the programming differs from 99.3. I don't know. I still wonder if it could have been an option.
 
102.7 is different in that it it's pretty much straight-ahead jazz, lots of Big Band era swing, and traditional nostalgia. One never knows how a switch to oldies would have gone on that frequency. When John Fuller owned it as WPJB, he mixed in a lot of oldies with the AC he played.

Dave Gardiner

WVCH 740/WNWR 1540

Philadelphia
 
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