For 28KW out the top of the transmitter, I'd seriously consider the water cooled version of the Continental with low level combining of analog and HD. If I needed some redundancy, I'd seriously consider their dual system. Interestingly, either one will come with a Nautel HD exciter. There's not a thing wrong with the Nautel box, it's just that transistor radios at that power level are pricey and have a very high component count, because nobody builds high power VHF devices. Tubes still rule if you have to pay for it.
We got both high level and low level at both low and high output (relatively). The overall efficiency is riughly the same either way, there's no magic in the physics of generating the signal.
If I was doing a high level injection, there's no question. A Continental analog radio, and either a BE or a Nautel for the HD. The Z series Harris works fairly well, but is sort of complicated by comparison.
For studios, I'd cost out Wheatstone and SAS and Axia. We have Wheatstone which works well, in our situation, the expansion costs using SAS would have been prohibitive by comparison. And, somehow, they always need expanding. I actually like the SAS worksurface better for looks. The operation is essentially the same with either. When these were built, Axia had just appeared on the market, and the users we asked thought the system wasn't quite ready for prime time. Since their manufacturer never stands still with anything, I'd ask a couple of users of newer Axia systems what they think of the prodyuct. If it fits your expectations, there's something of a price advantage.
Remember that part of the price of a digital audio plant is the price of a UPS to run ALL of it, and a generator behind the UPS. Also remember, backup is a necessity. Digital has no graceful fade to noise, it's either all there, or you hear one hand clapping. A spare studio and a direct line from a source or two to your STL or transmitter is invaluable,consider it a part of the cost.
It may be heresy to suggest, but the proc amp you use will be much more affected by how you set it up than who made it. Consequently, it's sort of like production software - the best is the one you or whomever is most comfortable with.
I'm sure there's some compelling reason to build an analog plant, I just can't think of it. Digitize the mics and phones, and keep everything else in the digital domain from the CD or whatever throughout. As someone said, eschew A/D and D/A conversions. Run it all at 44.1 and clock everything off a common source and it works real well.
Your mileage may vary.