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Everything you wanted to know about Miller Communications

The Miller folks have updated their site with information on power, coverage and formats for the S.C. midlands stations. Add WWHM AM with the "silent" WQMC 1290kc. Sumter information to the total package. Looks like another religious format based on the call??

http://www.miller.fm/about/
 
It's amazing how straight Cat Daddy has gone. Look at that website; all corporate. He was a lot more fun when he was nuts.

Back in 1993, I was programming KISS/Dallas, and Kidd Kraddick needed a morning show sidekick. We looked for months, but found no one we liked. One day, I got a package from Kelly Rasberry, who worked for Harold in Florence.

I put the tape in, and the aircheck was her doing a solo voicetrack of liner cards on an automated AC. I tuned it out after the second break, but kept it running in the background while I looked at her resume' and reminisced about home.

At the end of the voicetracking, though, there was one break of her on the air with The Breakfast Flakes on WJMX, and it was great! After it was done, I fast-forwarded the tape looking for more, but there wasn't any. I listened to that break over and over, and became more and more convinced that she was perfect for the job.

I called Kelly and asked for more tape of her with The Breakfast Flakes, but she had none. I talked to her on the phone for a good hour, though, and that call further convinced me that she had the perfect combination of smart/wacko/funny/attitude that we were looking for.

I qued her aircheck up to the Breakfast Flakes break and went and found Kraddick. All the way back to my office, I was raving about her. and he looked real interested as he listened to the break. When it ran out, though, the conversation got a little interesting.

He was a little perplexed that her aircheck consisted of only one break. I really didn't want him to hear the rest of the tape, but, he wasn't buying the one-break story, so I eventually played it for him, and his interest went away immediately.

Now, while I was the PD, early on I'd figured out that Kraddick knew what to do and where to go with that morning show. He is a serious anti-authoritarian, and any time previous program directors had tried to clamp down on him in the past, he'd compulsively resisted, even when he didn't disagree with what was being asked, so I dealt with him by pretty much leaving him alone, complimenting him on what I liked, and chasing him only on the things that REALLY mattered. I knew if I tried to ram Kelly down his throat, he was never going to buy in, and if he didn't, it would never work out, even if I did hire her against his wishes.

I kept that aircheck in a portable cassette player, cued up to that one break, and played it for him half a dozen times over the next several days. I finally convinced him to let me fly her in for an audition. When I called her at the radio station to set it up, though, Harold intercepted the call, demanding to know what the job paid, whether I was on the up and up, etc. When I told him I could only talk about the job to Kelly, or her agent, he began insisting he was her agent. I told him to have her fax me a letter saying as much, and ended the call.

A few minutes later, Kelly called and said Harold had tried to get her to write the letter, but she didn't want him as her agent, and was afraid all the drama with him would mess the deal up for her, or that Harold would get mad and fire her, leaving her with no job if she didn't get the one with Kraddick. I calmed her down, told her not to write the letter, but that I would talk to Harold and keep him occupied till she could get in and audition with Kraddick.

Over the next several days, she flew in for her audition, and I had some of the most bizarre conversations of my life with Harold. One minute he'd be insisting on limos and four star hotels for her, the next he'd give me a list of her shortcomings. It's clear he cared about her and wanted her to succeed, but also didn't want her to leave WJMX, and those emotions went like a coin flip, back and forth, back and forth.

Fortunately, she and Kraddick totally hit it off from their first meeting (the first thing she said to him was "Oh, I thought you were younger."), and we sat down after her first day on the air with him and cut a deal. She's still there today.

I'm just glad I've never played poker with Cat Daddy. He has to be the most unpredictable human being on earth.

Also, does WWBD cover Orangeburg? It didn't back in the days when it was broadcasting from the cemetary, and the "BD" in WWBD stood for "Bamberg/Denmark", not Bad Dawg"
 
WWBD changed frequencies and power levels and owners probly since you heard it. It was a small station on 92.5 but changed to 92.1 to make room for the late WHLZ (wheels) 92.5 in Manning at 100KW but WWBD was never happy at 92.1 often telling everyone that their range died when they changed from 92.5 down to 92.1. A few years later they changed to 95.7 and their coverage range did increase a good bit, one of their best moves. 6 years ago they sold to Miller and a few years ago they increased their power to 25KW (they transmit 12.5KW) and yes they cover Orangeburg from Bamburg and the surounding area with a strong solid signal. Their format is Rock with a good mix and I supect Rusty Fender is the driving force behind the music format and stations over all good sound. News is that 95.7 will soon be sold to Apex Broadcasting and moved down to the Charleston market on 95.9. Miller has said that Bad Dawg will not leave Orangeburg so I guess their format will change to another station of Millers in the Orangeburg area when this occurs, also if I was Miller I would keep the WWBD call letters.
 
I wonder where Bad Dog will move to in O'burg? Maybe 105.1 since there are already enough AC's to fill the hole (100.3, 106.7).
 
Miller Communications now controls 1230,1240,1260,1290 and 1310 AM's in the SC Midlands and PeeDee. That should give him enough AM "translators" for all the FM station formats he offers. I hope with all the stations there will be room for one 40's and 50's station (Music of Your Life?) like the SC coastline offers (94.5, 105.9 and 730 AM ). WCAM (1590) does this format but they cover only Kershaw County. I know everyone is tired of my wishing for this. I'll go back to my satellite and cable music programming. :)
 
Sounds like Harold's getting enough AM's eal close to each other in the band to be able to turn most off and do a minor change app to one of them to boost the power and coevrage area.
 
Not saying that's what he's going to do. But it should would be something I would try. Either that, or an FM translator play.
 
SCMidlands said:
Miller Communications now controls 1230,1240,1260,1290 and 1310 AM's in the SC Midlands and PeeDee. That should give him enough AM "translators" for all the FM station formats he offers. I hope with all the stations there will be room for one 40's and 50's station (Music of Your Life?) like the SC coastline offers (94.5, 105.9 and 730 AM ). WCAM (1590) does this format but they cover only Kershaw County. I know everyone is tired of my wishing for this. I'll go back to my satellite and cable music programming. :)
94.5 is AC and 730 is Spanish. Sorry.
 
If I recall correctly, the music of your life concept could not even cut it down in the Hilton Head and Savannah area and is now an AC station as well.
 
Lhsh said:
If I recall correctly, the music of your life concept could not even cut it down in the Hilton Head and Savannah area and is now an AC station as well.
Oh, it did well enough. The owners just got greedy.

Savannah has the format on AM now, though.
 
FCC to use Miller translator sites as a test of the new concept "local broadcasting" trials?? If this catchs on there will not be any listening to distant FM staions. All the distant channels will be taken up by local FM translators ??? These local "mini-FM translators" have three times the covereage of the AM master station. You can hear them 25 miles from Sumter then the assigned distant full power FM station takes over.

http://www.miller.fm/defaultx.asp
(Look at the home page on their site)
 
Hey Gate Ive heard your station a few times driving past Orangeburg on the way to Charleston. I remember hearing a DJ telling jokes and stories along with the country music. I had it on the 96.3 translator.

Neil
 
While checking some information for another radio station on the FCC database I noticed Miller Communications is making to minor CP moves WIGL 93.9 is looking to move from St Matthews to Winnsboro on city of license and transmitter locations while WIBZ 95.3 would move from Wedgefield to Quinby which is Florence. The WIGL stations move would give them a higher stronger erp from a little over 1KW to 8.9KW which should cover Columbia better as well as Sumter while the WIBZ move would give a 4.4KW signal in Florence, sounds like two good moves I wonder what the format will be on WIBZ.
 
I think you are definitely right about both moves, especially for WIGL. Even though I don't listen regularly, once you get past Forest Dr. on I-77, it is almost impossible to pick up and that would definitely give them better coverage into both Columbia and Sumter.
 
It also looks like WQKI 102.9 will move to 95.7. I guess that will take place once the 101.7, 95.9, and 96.1 switches are done.

Neil
 
I hope that doesn't happen with QKI. 95.7 out of Charlotte (The Ride) puts a fragile signal into Irmo, Chapin and Newberry and that Bamberg station kills it. I was looking forward to the Charleston move. WXRC is a cool station, I hope Miller doesn't bump it off again.
 
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