B
bierkenstock
Guest
Bottom line: Gerber was dean at Penn's Annenberg School. After that, he could have gone anywhere but he went to Temple. At Penn, Gerbner lead a team analyzing content in the TV world. He said people spend more and more time in the TV world. A world with more murders, more cops, doctors and lawyers, more young people, more rich people, more beautiful people than the real world. The more people watch TV, the more they expect the real world to be like the TV world and people like that tend to freak when they have to deal with the real world.
From the LA Times (local obit the Inquirer missed):
OBITUARIES
George Gerbner, 86; Educator Researched the Influence of TV Viewing on Perceptions
By Myrna Oliver, L.A. Times Staff Writer
George Gerbner, an educator and pioneer researcher into the influence of television violence on viewers' perceptions of the world, has died. He was 86.
Gerbner, the former dean of the Annenberg School for Communication at the University of Pennsylvania, died Saturday at his home in Philadelphia of unspecified causes.
Always interested in storytelling, the Hungarian-born Gerbner became concerned as television and motion pictures supplanted family members and friends in relaying tales both true and fictional.
He said average homes had a television set turned on at least seven hours a day, and that youngsters were learning to read by watching television commercials, developing a consumer mentality.
During his 25-year tenure as dean in the Penn communications school, which was funded by TV Guide magnate Walter Annenberg, Gerbner received numerous grants to study the portrayal of violence on television and in films and also to analyze how TV and films showcase particular professions and demographic groups.
Through his research, Gerbner concluded that heavy television viewers (more than four hours daily) came to consider the world as rightly belonging to "the power and money elite" depicted on the small screen — the young, wealthy white males idealized in programming as heroic doctors and other professionals.
http://www.calendarlive.com/tv/cl-me-gerbner29dec29,0,890722.story?coll=cl-tvent
From the LA Times (local obit the Inquirer missed):
OBITUARIES
George Gerbner, 86; Educator Researched the Influence of TV Viewing on Perceptions
By Myrna Oliver, L.A. Times Staff Writer
George Gerbner, an educator and pioneer researcher into the influence of television violence on viewers' perceptions of the world, has died. He was 86.
Gerbner, the former dean of the Annenberg School for Communication at the University of Pennsylvania, died Saturday at his home in Philadelphia of unspecified causes.
Always interested in storytelling, the Hungarian-born Gerbner became concerned as television and motion pictures supplanted family members and friends in relaying tales both true and fictional.
He said average homes had a television set turned on at least seven hours a day, and that youngsters were learning to read by watching television commercials, developing a consumer mentality.
During his 25-year tenure as dean in the Penn communications school, which was funded by TV Guide magnate Walter Annenberg, Gerbner received numerous grants to study the portrayal of violence on television and in films and also to analyze how TV and films showcase particular professions and demographic groups.
Through his research, Gerbner concluded that heavy television viewers (more than four hours daily) came to consider the world as rightly belonging to "the power and money elite" depicted on the small screen — the young, wealthy white males idealized in programming as heroic doctors and other professionals.
http://www.calendarlive.com/tv/cl-me-gerbner29dec29,0,890722.story?coll=cl-tvent