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"Except on the West Coast" When Networks first used this phrase

When you watching a sporting event from a broadcast network and at the end for example on NBC "Coming up except on the West Coast your local news..." meaning that viewers on the West Coast feed have to watch other programs while people stuck with the East Coast feed catch the local news. Or a live event (except Oscars) in the East Coast, but tape delayed three hours later for West Coast viewers, and even DWTS too.

When did broadcast networks first used this phrase "Except on the West Coast"?
 
spencerkarter85 said:
When you watching a sporting event from a broadcast network and at the end for example on NBC "Coming up except on the West Coast your local news..." meaning that viewers on the West Coast feed have to watch other programs while people stuck with the East Coast feed catch the local news. Or a live event (except Oscars) in the East Coast, but tape delayed three hours later for West Coast viewers, and even DWTS too.

When did broadcast networks first used this phrase "Except on the West Coast"?

I remember it being used as far back as the 70s (for 60 Minutes on CBS and Disney on NBC).
 
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